Empowering Latinas: 5 Leaders Transforming Communities

Graphic design highlighting 5 Latina activists: Genny Castillo, Maria Urbina, Sarah Audelo, Yadira Sanchez and Tory Gavito
Luz Media

We continue our summer series, “Latinas Who Lead,” with a list of women who exemplify leadership and community advocacy in authentic and joyful ways. Since August 20 happens to also be National Latina Day, it’s even more reason to celebrate and highlight the achievements of these 5 trailblazing Latinas whose dedication continues to make waves across the U.S.


Genny Castillo

Portrait of Latina Activist Genny Castillo

Image Credits: Genny Castillo

Genny Castillo is the Deputy Director of the Southern Economic Advancement Project (SEAP) and is known for her leadership in policy and community engagement. Since January 2024, Genny has led SEAP in its mission to support innovative policy research and bridge gaps across the South. Her role involves connecting communities with crucial resources and driving impactful local programming.

SEAP is dedicated to addressing pressing regional issues, with a focus on addressing the impacts of climate change and extreme weather on Southern communities, ensuring all Southerners have access to basic needs like food, housing, and transportation. SEAP also advocates for policies that promote healthy living and access to quality care.

Genny’s career is defined by her dedication to public service and leadership. Before her current role, she served as the Regional Engagement Director for SEAP from 2019 to 2024 and was the COO of the BLUE Institute, which trains young people of color for leadership in electoral campaigns. Genny’s experience includes her impactful role as the Latinx Constituency Director for the Democratic Party of Georgia during the 2018 campaign cycle, and as Director of Caucus Services, she developed a highly successful state legislative caucus internship program.

This dynamic Latina has made empowering and elevating her community the center of her professional life, leaving a lasting impact for generations to come.

Maria Urbina

Portrait of Latina Activist Maria Urbina

Image Credits: Mari Urbina

Maria Urbina, Managing Director of Indivisible and of Nicaraguan descent, has made major strides in progressive politics. Her role at Indivisible, a movement born out of resistance to the Trump agenda, highlights her lifetime commitment to grassroots activism and political reform.

Indivisible is a grassroots movement made up of everyday people determined to reshape American democracy to be more inclusive. It started as the “Indivisible Guide,” a Google doc that explained how to resist Trump’s agenda in 2016. Since then, it has grown into a nationwide movement where members come together in their local communities to call representatives, go to rallies, etc. While small, their actions build up a lot of political power at the local level to move the needle. The overall goal is to build a democracy that reflects the interests of everyone, not just the interests of a powerful few.

Maria's career is marked by her strategic and impactful roles in politics. Before joining Indivisible, she was Vice President of Politics and Campaigns at Voto Latino, overseeing national campaigns and voter engagement. Her experience also includes seven years as a senior advisor to Senate Majority Leader Harry Reid (D- NV) and various political engagement roles in Senate races and President Obama’s re-election campaign.

Her expertise in strategy, messaging, and policy, especially for Latinx, AAPI, and immigrant communities, earns her regular appearances on news channels like MSNBC and Univision, making her one of the few Latina faces we see on broadcast news But through sustained representation for Latinx voices, Maria’s example provides hope that more will follow in her footsteps.

Sarah Audelo

Portrait of Latina Activist Sarah Audelo

Image Credits: Sarah Audelo

Sarah Audelo’s career reflects her unwavering dedication to youth empowerment and social justice. As the former Executive Director of the Alliance for Youth Action, Sarah led the nation’s largest youth grassroots organizing network, focusing on building political power among young people across the United States.

The Alliance for Youth Action is renowned for its work in empowering young people, particularly those from marginalized communities, to take on leadership roles, promoting involvement in political processes and advocacy, and addressing economic justice, reproductive rights, LGBTQ rights, and more.

Sarah’s career includes serving as Hillary Clinton’s Millennial Vote Director in the 2016 election and working with organizations like Advocates for Youth and Generation Progress. After graduating from Georgetown University, she began her career as a special education teacher with Teach for America in the Rio Grande Valley.

Currently, Sarah is the Deputy Advocacy Director at the Open Society Foundations, where she supports global efforts for justice, democratic governance, and human rights. This makes Sarah one of the few Latinas in a decision-making position in the philanthropy world. To put that into perspective, according to the 2022 Diversity Among Philanthropic Professionals Report, only an estimated 6.6% of Latinos hold board positions in philanthropy, compared to 52.8% of white people in those positions.

Her work at Open Society Foundations continues to advance bold, democratic solutions to critical challenges, especially in marginalized communities that are historically underinvested in by philanthropy. To that point, a 2022 survey titled “Financial Challenges of Nonprofits Serving People of Color,” found that nonprofits serving or led by people of color face greater financial struggles due to lower funding from donations and grants.

“Our study pushes the field to acknowledge that the nonprofit sector is not race-neutral and understanding the racial/ethnic barriers at the institutional level is key to addressing the issues of under-resourced POC nonprofits. The structural barriers make it necessary for interventions at the institutional level because it is harder for individual nonprofits or leaders to overcome resource challenges,” stated authors Mirae Kim and Bo Li.

Yadira Sanchez

Portrait of Latina Activist Yadira Sanchez

Image Credits: Yadira Sanchez

Yadira Sanchez is a prominent Mexican advocate for Latinx civic empowerment, serving as the Executive Director and co-founder of Poder Latinx. This organization is dedicated to building Latinx political power through innovative strategies and community engagement. They do this by getting people involved in voting, educating them about important issues, and developing young leaders who can drive real change in their communities. They started as a small team in Florida, but they now have a presence in states like Arizona, California, Georgia, Texas, and Washington.

The Poder Latinx mission is to build a country where the Latino community is represented and their voices are heard, so they help Latinos become informed advocates for justice and democracy. This way, no matter what challenges they face, the community can stand strong and protected.

Yadira’s previous role as Development Director for Mi Familia Vota involved raising over 20 million dollars for the organization and expanding their partnerships to boost civic participation. Her leadership includes experience serving on the boards of nonprofits like Dialogue on Diversity, dedicated to social and political advancement; Family Values @ Work Action, dedicated to building political power among marginalized voters; and Western Resource Advocates, dedicated to fighting the climate crisis.

Yadira’s work hasn’t gone unnoticed. She was recognized as a 2021 American Express Ngen Fellow and a 40 under 40 honoree by the American Association of Political Consultants. Yadira’s only getting started. She has many more years ahead of her for her leadership to continue to shape the future of Latinx civic engagement and political power.

Tory Gavito

Portrait of Latina Activist Tory Gavito

Image Credits: Tory Gavito

Victoria "Tory" Gavito is a trailblazer in political strategy and advocacy, known for her role as President of Way to Win. This national hub for donors uses a data-informed approach to political funding, aiming to advance transformative policies to build lasting structural power for marginalized communities.

Way to Win’s work is focused on strengthening political infrastructure by investing in grassroots organizations at the state level, promoting policies that drive social and economic equity, and shaping public discourse to support progressive causes. Their mission is to disrupt conventional politics by connecting funders and organizers, addressing systemic issues, and leveraging a broad network for meaningful change in ways that are creative, efficient, and ultimately, transformative.

As if building an entirely new funding organization wasn’t enough, Tory’s career also includes founding the Texas Future Project and the Texas Future Project Research Center, where she led the development of strategies to put Texas on a pathway to becoming a battleground state and thus, competitive for Democrats to be able to win local, state, and federal elections there. Her background as an attorney advocating for workers’ rights and her inspiration from her grandmother, an immigrant from Mexico, underscores her dedication to movement-building and explains what fuels her fire - reasons that many Latinas can relate to.

Did you miss an installment of the Latinas Who Lead series? Make sure to catch up and find even more inspiring Latinas:

5 Latina Activists Disrupting the Political Status Quo

5 Latina Activists Achieving Transformative Change

5 Latine LGBTQ+ Game Changers

5 Trailblazing Latinas Who Paved the Way

bop the bigot video game logo

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

a woman giving the side eye to a man

Have you ever met someone who seems overly confident, self-centered, or even downright rude? Maybe they constantly talk about themselves, disregard your feelings, or even manipulate situations to their advantage. And, if you're anything like us and countless other Latinas, you might've thought, is this person just a purebred a**hole, or are they a narcissist?

Keep ReadingShow less