Why Diversity in Fitness is Empowering

Woman smiling at the gym.

Growing up as a Disabled Latina meant that while I balanced learning about my language, traditions and customs, I also learned how to care for my disabled body with either Vaporu or antibiotics. Keeping my mind and body healthy was top priority for myself and my family, but it was done through medications and surgeries. My doctors or family never mentioned the importance of exercise.

Being a typical Floridian child, I loved the water and swam any chance I could. My parents would joke that I was part fish because whenever they would take my sisters and I to the YMCA, I would refuse to get out until it was dark outside and I was shriveled like a raisin. But our swimming adventures were merely for entertainment and to kill time between hospital visits. My parents never told me to swim for exercise and health, they told me to swim for fun. This was common with my Latinx friends whose parents wouldn’t promote exercise with their kids, especially if their kids are first generation Americans the way my sisters and I are. What most people saw as “exercise,” my Latinx friends and I saw as just killing time as Mami cooked dinner and for us to stay out of trouble.

I found that prevailing perception in my family and in my community was that exercise is something that’s often expensive and a thing mainly white adults do in their free time. It was seen as a luxury and something culturally foreign.

For my parents, taking a break from work to exercise was rare and being raised by parents who never had a disabled child before, telling me to workout out when they didn’t know if I could was out of the question. But when I got into my early twenties and began college, I started to dabble in fitness. I would go to my university’s gym and try to work out on my own but failed many times. My university gym was pretty diverse but was mostly filled with privileged sorority people that hogged up any machine I was curious about. Eventually I gave up the gym and focused on finishing my degree I was at school for. It wasn’t until after graduating university and interning at a digital media Latinx company that I considered trying to work out again.

During this internship, my mentor, who is a fellow Latina would talk about her obsession with SoulCycle. Her love and passion for her fitness and the classes intrigued me as well as inspired me. I’d never seen someone from my community talk about fitness and exercise in a positive way, so I decided I’d try out SoulCycle. As I was choosing an instructor’s class to take, I noticed most of the instructors were white which made me feel intimidated. That is until I came across one of SoulCycle’s only Latina fitness instructors, Meg.

Feeling like I belong at the gym.

When I saw Meg was an instructor I felt the same feelings I did about my mentor. It was encouraging to see a Latina fitness instructor teach a class and gave me a sense of comfort knowing that I’d be okay taking a work out class I had never done before. Taking a workout class with an instructor who understood who I am and how my culture defined my relationship with fitness was refreshing. My first class with Meg was a little scary as it filled up with people who fit the “LA fitness” model, but as soon as Meg came in she cracked a joke and I knew I made a right choice with her. I continued to go to Meg’s classes and began a friendship with her and learned about how she felt as a Latina in the fitness world.

Meg shared that for her, growing up in a Mexican home in East LA, her father kept her active in sports such as volleyball to ensure his kids wouldn’t get caught up in gangs. She grew up playing sports and she credits that for shaping her as a woman and a Latina. Sports gave her a sense of community that felt very similar to Latinx culture that tends to be very community oriented.

When she began at SoulCycle she noticed how she stood out a bit being naturally more loud and sassy, but has used it to her advantage to help open people up. “I love being that representation of Latinas here. You know, a lot of people that come to SoulCycle tend to be white and maybe don’t interact with Latinos, especially Mexicans. But with me, hopefully they can see that we’re not how we’re being portrayed,” she says.

SoulCycle and many other fitness places do tend to be more white and with that, many people of color may feel intimidated to go there or feel like fitness isn’t for them.

For SoulCycle in particular, they offer themed classes to get people to sign up like “Ariana Grande vs Mariah Carey” but nothing marketing to the Latinx demographic. Latinx make up the largest consumer market in the United States, and Latinas specifically are over-performing in sports related purchases versus their non-hispanic white female counterparts. Not including us would be a continued missed opportunity in the fitness world.

Going to Meg’s classes and talking with her gave me the motivation and courage to continue exercising for health and for fun.

But I also learned from Meg’s classes that while exercising can be fun, it’s also a good way to reflect on the stress in your life and as she puts it in her class “push through it, even if it’s uncomfortable.”

One thing that always made me comfortable in her class was having my accessibility needs met while working out. From day one, Meg was always very open and accommodating with my disability, which I believe has to do with her being a kindhearted person but from my perspective as a Latina, I also got the sense that she shared my values in putting community first. Meg is an example of the empowered Latinas we need to see represented in more places.

I’ve gotten negative reactions from family for my newfound love of Soulcycle. They don’t see it as “something we do” and with the hefty price tag, the culture-shock is real. I’ve tried other fitness classes and seeing my mentor have a great experience with Soulcycle in addition to having Meg be so accommodating has made working out less scary for me. My experience with a Latina fitness instructor tells me that the first steps to diversifying fitness and making everyone feel welcome and seen is to diversify the staff and the services. As a Disabled Latina, I’m grateful that there were at least a few people that I could identify with to help me recognize that exercise and fitness can, and should be, for everyone.

Living in the United States as a Latina woman comes with its own set of experiences, challenges, and joys. From navigating cultural differences to embracing our heritage, Latina women living in the U.S. share a unique perspective. Here are 10 things that unite us:

The struggle with our dual identity

Photo by Matthew Moloney on Unsplash

Balancing between two cultures can sometimes feel like walking a tightrope. Dual identity feels like straddling our heritage and American upbringing, trying to honor both without losing our authentic selves. Connecting with other Latinos having the same experience can be very grounding!

The art of code-switching

Photo by Bewakoof.com Official on Unsplash

Switching between languages and cultural norms depending on the situation is second nature for many Latina women in the U.S. Whether it's speaking Spanish at home and English at work or adjusting behavior to fit different social contexts, code-switching is a skill we have mastered out of necessity.

The certainty that family is everything

Photo by Rajiv Perera on Unsplash

Family comes first, always. Latina women foster strong family ties and prioritize spending time with loved ones, even if they don’t always get along. From large gatherings filled with laughter and food to relying on family for support during tough times, family is the cornerstone of Latinos’ lives.

Never skip celebrating traditions

Whether it's observing cultural holidays like Día de los Muertos or embracing traditions passed down through generations, Latina women take pride in their heritage and celebrate it without reservation. From music and dance to food and customs, traditions keep them connected to their roots and it’s a great way to find community in a foreign land.

The weight of doing well

Photo by Jennifer Marquez on Unsplash

Latina women often feel the weight of expectations placed on them by their families and communities. Not to mention society! The pressure of proving ourselves in a place that may underestimate us is something that has become part of our reality. That said, it’s okay to just be. You don’t have to prove anything to anyone but yourself.

The struggle with beauty standards

Dealing with societal standards of beauty can be particularly challenging for Latina women, as we often face unrealistic expectations regarding body shape and size. That said, celebrating diverse beauty standards is more prominent than ever and it becomes very empowering in a culture that promotes such narrow ideals.

Navigating machismo in everyday life

Photo by Paul Lowry on Wikimedia Commons

Latina women frequently encounter machismo, that nasty cultural attitude that upholds traditional gender roles and emphasizes male dominance. From subtle sexism to overt discrimination, Latinas have become experts in navigating these dynamics, which adds to our self-assurance and empowerment.

Understanding the importance of faith

Photo by Frantisek Duris on Unsplash

While not all Latinas are religious, we all have some spirituality within us. For some, religion plays a major role in providing strength, guidance, and a sense of belonging. For others, practicing spirituality in the form of meditation or any other practice is a great way to stay grounded and be more aligned in our daily lives.

Juggling bicultural cuisine

Photo by Edgar Castrejon on Unsplash

The kitchen is where cultural fusion truly shines for Latina women in the U.S. From abuela's recipes passed down through generations to adding a spicy twist to classic American dishes, our bicultural takes on dishes make life quite fun. Especially for our gringo friends, who often enjoy our vibrant and flavorful interpretations.

The beauty of embracing diversity

Photo by Tim Mossholder on Unsplash

Latina women in the U.S. come from diverse backgrounds, representing a variety of countries, ethnicities, and experiences. Despite these differences, there's a sense of solidarity and sisterhood that transcends borders and unites us in this journey.

For some, poetry can be an escape from the world of novels and books. Talented writers have a unique ability to transport us out of our lives and into theirs with their ability to create stories with meaning. We’re highlighting some amazing Latina poets who give us all the feels and would be a great edition for your bookshelf.

We’d be remiss if we did not give Alegria Publishing a shoutout for their work as an indie publishing company whose primary mission is to nurture emerging Latina writers. Our list includes several of their publications because it’s important that we create our own Latine spaces and uplift those who are also doing the same.

“Déjame Contarte Lo Que Dice El Corazón” by Paloma Alcantar

Copyright: Alegria Publishing

Interested in words of wisdom as one navigates through the trials and tribulations of love? Paloma Alcantar’s poetry book is sure to meet your needs. Every word is beautifully written to capture all of the emotions one experiences in love, and we’re settling in for it.

“Imperfecta” by Alejandra Ramos Gómez

Copyright: Alegria Publishing

Meditations on being a woman, migrant, and a Latina. Alejandra perfectly captures what it means to live in-between two cultures and the struggles of making peace with your identity and your lived experiences.

“Corazón” by Yesika Salgado

Copyright: Not A Cult Publishing

The first of her three poetry books, Yesika Salgado has enamored our hearts with her way with words. Salgado also co-founded Chingona Fire, a poetry collective based on highlighting Latina feminist poets. We highly recommend checking out her other books entitled “Hermosa” and “Tesoro”.

“Mujer de Color(es)” by Alejandra Jimenez

Tackling everything from obstacles in expressing cultura to embracing your femininity, Alejandra Jimenez does well to tackle it all in entrancing words. Reexamine your ability to embrace your feminine strengths with this guide, it won’t let you down.

“El Poemario del Colibrí | The Hummingbird Poems” by Edyka Chilomé

Copyright: Deep Vellum

Edyka Chilomé is a Mexican Salvadoran poet, identifying as queer, indigenous, and mestiza. Her work is heavily centered around transformative moments full of meaning in her book “El Poemario del Colibrí” (“The Hummingbird Poems” in English).

“Groanings from the Desert” by Alma Cardenas

Alma Cardenas allows us a glimpse into her mind with “Groanings from the Desert”, a bilingual collection of poems in both English and Spanish. Cardenas wrote all of these works in 2020 between February and October, so there’s plenty of space for everyone to enjoy her thoughts along with her.

“The Latinx Poetry Project” by Davina Ferreira

Copyright: Alegria Publishing

If you’re looking for the end all be all collection of poetry by Latinx poets, we’re recommending “The Latinx Poetry Project”. Over 45 Latinx poets are featured in this immense collection of work centered around a variety of themes: from social justice to feminism and beyond, this book truly has it all.

On April 8, many in parts of the United States and Mexico were gearing up to watch the total solar eclipse. In the city of Durango, Mexico, residents were particularly excited because they would enjoy the most visibility of this rare phenomenon. People gathered in public spaces, including one of the most popular spots, the lookout of “El Cerro de los Remedios,” which offers panoramic views of the city. However, residents’ excitement turned sour when a group of U.S. tourists claimed to have rented the entire front area of the public space, keeping everyone else from accessing prime area with the best vantage point.


Video by mxespaciolibre on Instagram

As reported by Espacio Libre, a local news and media website that planned on transmitting the eclipse, some of the U.S. tourists were blatantly disrespectful toward locals, claiming that they were having a “private event.” The tourist group was accompanied by the assistant secretary of “Planificación y Desarrollo Turístico” (“Tourism Planning and Development”), Olivia Margarita Fernández, who was seemingly involved with the U.S.-based travel agency, “Betchart Expeditions.” Fernández supported the group of what seemed to be mostly American tourists by claiming that the area was only accessible to those who had paid to be there. When asked who they paid, she provided no answer.

Video by mxespaciolibre on Instagram

As reporter José G. Martínez and his cameraman asserted their right to be there; they were met by the entitled attitude of one of the women from the tourist group, later identified as tour guide Tanya Deyoung. In the video shared by Espacio Libre, Deyoung is seen mockingly saying “goodbye” and “adiós, ahora” as she waves them away dismissively. When Martínez refused to leave, she yelled “no” in his face and physically blocked him from entering the area that the foreigners appropriated as theirs.

Video by mxespaciolibre on Instagram

As the confrontation continued, Deyoung claimed that the tourist group had a “contract” with Fernández for the private use of the space. Martínez and his cameraman didn’t back down, and neither did the residents, who also started to speak up. Among them was a young girl who defended her right to be there. She said, “They won’t let us in, they’re blocking us. They’re not respecting the rules. We have priority because we live here. When we go there [to the U.S.], they kick us out. They’re acting as if this is their city.”

Video by mxespaciolibre on Instagram

Before the girl could continue, Deyoung interrupted and silenced her, screaming very close to her face, “Please leave our private event!” Then, she continued mockingly saying “adiós” and waving them away.

Video by mxespaciolibre on Instagram

Eventually, Martínez approached assistant secretary Fernández, asking to see the alleged permit that allowed the foreigners to claim a public space. Espacio Libre was shown a document that turned out to be a request, not a permit. The request was addressed to the Director of “Ferias, Espectáculos y Paseos Turísticos de Durango” (“Fairs, Shows and Sightseeing Tours of Durango”), asking for the space to set up a group of “specialists in various fields to observe the eclipse” from 8 a.m. to 3 p.m.

Martínez noted that the group didn’t have any specialized equipment with them, and the request didn’t specify what kind of specialists they were. Moreover, they were seen dancing, led by Fernández, an activity usually practiced for entertainment, not scientific observation.

Video by mxespaciolibre on Instagram


Video by mxespaciolibre on Instagram

Espacio Libre’s investigation revealed that they weren’t a group of specialists at all and that the travel agency charged 6,390 USD per person. There were at least 50 people in the group, according to Martínez, which adds up to around 319,500 USD or 5,400,000 MXN. Martínez wondered how much of that money was pocketed by the government of Durango to allow the group of foreigners to appropriate the most privileged spot to watch the solar eclipse.

Video by mxespaciolibre on Instagram

When Espacio Libre shared clips of these deplorable actions on social media, Durango residents and people all over Mexico and the U.S. were outraged. The video quickly went viral as more and more Latinos reproached the vile attitude of white Americans, who, even in foreign countries, feel entitled to claim any space as theirs. Moreover, many took to Yelp to leave scathing reviews calling out the racist behavior of Betchart Expeditions’ staff. Currently, the travel agency's website and Facebook page are temporarily down.

It’s speculated that the Department of Tourism Planning and Development carries some of the responsibility by allowing Fernández to rent out a public space. It’s not just illegal to do so, but it also violates an essential human right–the freedom of movement. In response to the allegations, the Department of Fairs, Shows and Sightseeing Tours of Durango issued a statement, claiming, “At no time was space rented to foreign tourists at this sighting point. Only a small space was delimited to protect the technological equipment of foreign astronomers."

Many perceive these actions as discriminatory against Mexicans, and the fact that it happened on their own soil, seemingly backed by their own government, makes the situation even more shocking. Below is the full video from Espacio Libre TV on Instagram for the complete story.

Note: the video is in Spanish, no English captions are available on Instagram.

You know how they say laughter is the best medicine? Well, if you need a good dose, you can trust a Latina to deliver some top-notch sense of humor. Yes, it’s true that the comedy space is mostly dominated by white males. However, Latina comedians have carved a space for themselves, and they’re rising in popularity, breaking boundaries for others along the way. Here are 8 of the best Latina comedians who will turn your mood around with their quick-witted, hilarious jokes:

Danielle Perez

Photo by Danielle Perez on Instagram

Danielle Perez, the self-described “fat b*tch in a wheelchair,” had a very interesting entry into the comedy world. It all started in 2015 when she went viral for winning a treadmill on the game show “The Price Is Right” and turning an awkward situation into a funny one. Her viral moment got her invited onto “Jimmy Kimmel Live,” and she made the most out of the momentum. Today, she’s a stand-up comedian, actress, and writer and one of the few Afro-Latinas in the space.

Marcella Arguello

Photo by Marcella Arguello on Instagram

Marcella Arguello is towering over the comedy world at 6’2” and she’s made a name for herself as the self-described “humorous Amazon.” Her comedy shines a light on themes like Latino identity, gender, and race, and she’s known for being witty on the spot - don’t think you can heckle Arguello - her roasts are legendary. Marcella’s comedic timing and punchlines will always get you, you can count on that. As a Latina stand-up comedian, actress, and writer, she’s one of the few Latinas leading the charge in the scene.

Joanna Hausmann

Photo by Osvaldo Ponton on Instagram

Known for her ranty approach to comedy, Venezuelan-American comedian Joanna Hausmann rose to fame due to her viral sketch comedy videos on YouTube and her time on the Univision show “Flama.” She’s also a talented TV writer who has worked with HBO Max and Disney, an actress and accredited voice actress. Joanna is mostly known for her sketch comedy and for exploring themes like culture, language, politics, and dual identity. Currently, she has a podcast called “Hyphenated” with co-host Jenny Lorenzo, another well-known Latina comedian.

Cristela Alonzo

Photo by Christopher M. Morales on Instagram

There’s making a mark, and then there's Cristela Alonzo, a Mexican-American trailblazer. She made history as the first Latina woman to create, produce, write, and star in her own sitcom, “Cristela,” on ABC. She also has a Netflix special, “Lower Classy,” where she hilariously explores themes like Latino stereotypes and her mother’s tough-love approach to parenting, among other things. Crisela is multi-faceted as a stand-up comedian, actress, writer, and producer, so it’s exciting to see what she will do next.

Melissa Villaseñor

Photo by Robyn Von Swank on Instagram

Melissa Villaseñor might look familiar to you because she worked on “Saturday Night Live” from 2016 to 2022, where she delivered hilarious impressions. Melissa is another Mexican-American making waves in the comedy scene not only with her wide range of impressions but also with her stand-up comedy, acting skills, and singing. She’s also a talented illustrator, so Melissa is quite a well-rounded artist with a lot of creativity beyond comedy.

Sasha Merci

Photo by Sasha Merci on Instagram

Hailing from the Bronx and based in Los Angeles, this second-generation Dominican-American has grown in popularity due to her sketches. She posts mostly on Instagram, and her funny takes and jokes have gone viral several times. Sasha is also a stand-up comedian, writer, actress, and digital creator. She’s a great example of what can happen when you follow your dreams, a message she’s passionate about sharing with her audience.

Aida Rodriguez

Photo by Aida Rodriguez on Instagram

Aida Rodriguez is a survivor with a sense of humor. She’s known for her poignant comedy and she came into the spotlight in 2014 as a top ten finalist in the NBC show “Last Comic Standing.” Of Puerto Rican and Dominican descent, Aida has made a name for herself in the comedy scene through her stand-up comedy. With her debut comedy special “Fighting Words,” she made history as the first Latina to appear in two specials airing in one month on both HBO Max and Showtime. She’s also an actress, writer, producer, podcaster, and now author, with her book “Legitimate Kid,” a collection of essays exploring how to turn pain and difficulty into laughter.

Jenny Lorenzo

Photo by Nick Rasmussen on Instagram

Jenny Lorenzo is part actress, part comedian, and total Cubana. She rose to popularity due to her “Abuela” character on YouTube and hilarious sketches, which she continues making to this day. This character is inspired by her Cuban heritage, and Lorenzo delivers the character with total relatability, which is why it resonates so much with Latino audiences of all nationalities, not just Cuban. Jenny is also an actress, voice actress, writer, and producer. As mentioned earlier, she’s also the co-host of the “Hyphenated” podcast with Joanna Hausmann.

The next time you need a good laugh, be sure to check out the content these talented Latina comedians share with the world. The laughter is guaranteed!

Luz Media

In the art world, discussions about the best painters to come out of Latin America or be of Latin American descent usually revolve around men. While male artists have made tremendous contributions, so have female artists, and they deserve as much of the spotlight as men. Today, we honor the remarkable Latina painters whose invaluable contributions have made art richer. With their enduring works full of cultural heritage, vulnerability, and unique perspective, these women have not only carved their names in art history but also revolutionized how we perceive art:

Frida Kahlo

Photo by Guillermo Kahlo - Sotheby's on Wikimedia Commons

It’s impossible to discuss Latina artists and not start with Frida Kahlo. This Mexican painter has been recognized all over the world for her surreal and symbolic paintings. Rooted in her own life and complex inner world, Frida’s art tackles important themes like race, identity, gender, and postcolonialism. Latinos and people from all over the world, especially women, can find something to relate to within Frida’s paintings because they’re vulnerable, honest, and raw. “The Two Fridas” is only one example of that, and it resonates with Latinos living in the United States who experience duality in their identity.

Amelia Peláez

Courtesy of the National Museum of Fine Arts of Cuba

Amelia Peláez was born in Cuba, where she graduated from the “Academia Nacional de Bellas Artes de San Alejandro” in 1924. She went on to study art in New York and Paris as well, and she’s known as one of the most outstanding painters to come out of Cuba. Her tropical and colonial aesthetics stand out in her work, and she had a wonderful way of working with geometric shapes. Her paintings are defined by bold outlines and stained-glass aesthetics. “Fishes” is one of the best examples of that and the bright colors really jump out of the frame.

Carmen Herrera

Photo by Victor Laredo on WikiArt

Here we have another amazing Cuban painter born in Havana! Carmen Herrera is a minimalist artist who's been painting for over seven decades, but she only gained significant recognition when she was in her 90s. With her striking geometric paintings, she proved that simplicity can carry profound meanings. Her work, like the celebrated "Blanco y Verde" series, beautifully mirrors the balanced integration of her Cuban roots with her life in New York.

Beatriz González

Photo by Galeria Nouvelle on Wikimedia Commons

Beatriz González is a versatile artist from Colombia and she’s very well-known for her pop art style. She’s a painter, sculptor, illustrator, curator, historian, and art critic, and her work is exhibited in museums around the world, including Mexico, New York, Houston, and more. Her art is known for its bright colors, roughness, and awkward forms, and for exploring middle-class notions of ethnicity, gender, class, and taste. One of her most well-known pieces is “The Sisga Suicides” I, II, and III, inspired by a heartbreaking story the artist read about in the press.

Clara Ledesma

Courtesy of www.claraledesma.net

Clara Ledesma became a part of history as one of the first women to attend the National School of Fine Arts in Santo Domingo. She went on to become one of the most well-known Dominican painters and throughout her career, she played with a variety of styles. Including surrealism, abstraction, and expressionism. One thing about her paintings is that they’re brightly colored and fantastical, bursting with mysticism and magic. That’s why they can transport people into other realms. A great example of that is her popular painting, “Modernist figures with a peacock and other birds.”

Ana Mendieta

Photo by Ana Mendieta

Ana Mendieta, a Cuban-American performance artist, sculptor, and painter, used her body as a canvas to express themes of feminism, life, death, and spiritualism. Her "Silueta Series," where she molded her silhouette into outdoor landscapes, created a deeply visceral and moving connection between the body and the earth. This groundbreaking approach to art has left an indelible mark on the art world.

Leonora Carrington

Photo by © Lee Miller Archives

Photo by © Lee Miller Archives

Leonora Carrington was born in the United Kingdom, but she’s of Mexican descent and spent most of her adult years in Mexico City. She was a painter and novelist, known for her surrealist style. Her work is featured in museums all over the world and it stands out due to her grotesque imagery and dark humor. She’s also known for challenging repression within the surrealist movement and embracing nonhuman elements to blur the lines between human, animal, and machine in her paintings. One of her many well-known works is “The Giantess (The Guardian of the Egg),” which perfectly represents her style.

Doris Salcedo

Photo by David Heald - Solomon R. Guggenheim Foundation on Wikimedia Commons

Born and raised in Colombia, Doris Salcedo is known for her large-scale installations and sculptures that communicate powerful messages about the socio-political landscape. Salcedo’s work, such as her installation "Shibboleth," a large crack in the floor of the Tate Modern in London, addresses the themes of racism and colonialism. Her art, both provocative and impactful, continues to echo loudly in modern society.

Margarita Azurdia

Courtesy of awarewomenartists.com

Margarita Azurdia was a Guatemalan artist known for her abstract paintings and sculptures. She was also a poet and performance artist. Margarita was a master at blending geometric abstraction with native Guatemalan indigenous textile designs, which is how she paid homage to her country and cultural roots. She used bright, vibrant colors, and one of her most famous abstract paintings is “Pintura 1 (Painting 1).”

Tarsila do Amaral

Hailing from Brazil, Tarsila do Amaral is a significant figure in the Latin American modernist movement. Her work, like the iconic painting "Abaporu," combines elements of Cubism and Surrealism with a distinct Brazilian sensibility. She drew inspiration from indigenous art, creating pieces that were filled with local color, presenting Brazil's vibrant culture to the world.

Each of these phenomenal Latina artists revolutionized the art world in her own unique way. They serve as role models for us, demonstrating that our cultural heritage and personal experiences can be a source of strength and inspiration.

Luz Media

Bolivia’s western Andes is known for its deep valleys, towering mountains, and breathtaking landscapes. However, the most interesting thing about it is that it’s home to a remarkable group of women challenging long-standing gender norms.

Bolivian “Cholitas,” known for their iconic pollera skirts, aguayo embroidered cloth, and high bowler hats, are empowered Indigenous women carving out spaces for themselves that were once inaccessible. Through mountain climbing, skateboarding, and martial arts, they’re defying patriarchal structures and reclaiming their identities.

Mountain climbing: Cholitas conquering heights

Photo by cholitasescaladoras on Instagram

Cecilia Llusco, an Aymara woman, is one of many Cholitas leading the charge against societal conventions. Raised in Bolivia’s mountains, Llusco’s connection with them runs deep. From her early years assisting her father, a high mountain guide, to going on her own climbing journeys, she’s known for her resilience and determination. She has become a high mountain guide, following in her father’s footsteps while still making the road her own.

The Cholita Climbers

Photo by cholitasescaladoras on Instagram

The Cholita Climbers,” as they're known, refuse to be bound by traditional gender roles. Scaling Huayna Potosí and setting their sights on Everest, they're not just climbing mountains; they're shattering stereotypes. Lidia Huayllas, the group's elder stateswoman and deputy mayor, is leading by example, inspiring generations of women to pursue their dreams despite the odds. The journey of The Cholita Climbers is not just defined by an impressive list of physical feats, but also by a deep sense of cultural pride.

Skateboarding: Cholitas redefining spaces

Photo by imillaskate on Instagram

In the streets of Cochabamba, the Imilla Skate collective stands out for all the right reasons. Led by Dani Santiváñez, this group of bold young women is rewriting the script of skateboarding. With their vibrant, traditional clothes, they challenge conventional ideas of femininity and athleticism, presenting a much more interesting and empowering alternative.

​The Imilla Skate collective

Photo by imillaskate on Instagram

The Imilla Skate collective has transformed neglected spaces, making them vibrant and exciting again. They’re not just skaters, they’ve reclaimed their right to public spaces and fostered strong community bonds. Their influence even goes beyond the streets of Cochabamba, rippling across the nation. Their message is clear: women belong in skate parks, and their presence is non-negotiable. By taking this stance, they're helping amplify indigenous voices and reshape perceptions of what it means to be a skateboarder.

Self-defense: Cholitas against gender-based violence

Photo by warmipowerbo on Instagram

Faced with the issue of gender-based violence, Bolivian Cholitas are refusing to stay silent any longer. Lidia Mayta, a woman who was violently attacked by would-be robbers at her front door, has turned to martial arts as a tool for empowerment. Not only of herself but of other women in the community who are tired of being victimized and afraid.

In Bolivia, over 53% of women experience physical or sexual violence. Despite the high prevalence of gender-based violence, prevention services often lack knowledge about disabilities, limiting access to information and care, and leaving women to fend for themselves. Shockingly, only 1% of gender-based violence cases are prosecuted and convicted.

Warmi Power taekwondo studio

Photo by warmipowerbo on Instagram

In this context, taekwondo studios like Warmi Power offer a sanctuary for women to learn self-defense techniques and reclaim their sense of agency. Beyond physical training, these spaces serve as platforms for solidarity and collective action against gender-based violence. Mayta found this space to learn taekwondo and she’s now one of their main facilitators, dedicated to introducing women to the transformative power of martial arts.

Self-defense techniques

Photo by warmipowerbo on Instagram

By teaching women with the skills to defend themselves, organizations like Warmi Power are challenging the culture of impunity and fostering a culture of accountability. Their message is clear: violence against women will not be tolerated, and every woman has the right to feel safe in her community.

Bolivian Cholitas are leading a new chapter in their history

Photo by cholitasescaladoras on Instagram

The stories of Bolivian Cholitas scaling mountains, mastering skateboards, and learning self-defense are not just individual victories; they’re part of a larger change that will ripple for generations to come. Through their actions, these women are rewriting the script of gender norms and reclaiming their rightful place in society. As they continue to challenge stereotypes, they inspire communities in Bolivia and around the world to rise and take up space. Bolivian Cholitas are shaping history, one challenge at a time.