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Cultural tourism digs deeper than sightseeing, it’s learning about a place’s culture and growing as a person. For your next trip, try building your itinerary with meaningful activities; you’ll find it helps keep the traditions and heritages of places alive.
These locations top the list for vacationing with culture in mind.
Photo via Ricardo Gomez Angel
Antioquia Department, Colombia
The Antioquia Department of Colombia has a great mix of everything to do in the country. Departments in Colombia are similar to States in the U.S. in that they are considered subdivisions and have a certain amount of autonomy from the national government. Medellín is one of Colombia’s more well-known major cities located within the Antioquia Department that delivers local Colombian culture and experiences including learning about life as a Paisa, or countryman. Farming culture, small villages, and great exposure to indigenous culture make this area a must on your to-list.
Photo via Alexander Kunze
Havana, Cuba
Cuba is well known for its rich culture. From lively salsa dancing to incredible natural scenery, Cuba is a gorgeous and complicated country. The small Caribbean island is also known to be frozen in time due to various political embargos it’s lived under for decades. Without getting into the politics of it all, the focus here is on the richness of the people.
Travel to Cuba for tourist activities is still prohibited, but the U.S. Treasury Department has issued general licenses for 12 categories of travel and those categories are relatively broad. So if you find yourself eligible under one of these categories, Cuba is a cultural traveler’s dream. Dance the night away in a local spot, take in the colorful classic cars dotting the streets, and walk along the Malecon, a popular spot for fishermen. But most importantly, listen to and talk with as many Cubans as you can - there are always multiple sides to every story.
The Streets of Oaxaca de Juárez, OaxacaPhoto via Alice Kotlyarenko
Oaxaca, Mexico
Oaxaca de Juárez in the Mexican state of Oaxaca, makes the list as one of the most culturally rich destinations to visit in Mexico. With a historical center dubbed a World Heritage Site, museums line the streets of this cultural center, giving you plenty of places to add to your itinerary. The Mezcal game is strong here. You can visit mezcalerías to learn more about the process of making the beloved spirit, then continue the lesson with the street markets. Don’t forget to take a city walking tour hosted by the locals and learn about its rich feminist and revolutionary history. You will not run out of things to learn in this stunning city.
Aerial view of Machu PicchuPhoto via Eddie Kiszka
Machu Picchu, Peru
Known as the Lost City of Incas, Machu Picchu is a much-loved World Heritage Site of Peru. While this spot has definitely been “trendy” for quite a while, it makes the list because it does double duty as a top destination by exploring the site and taking in the rich culture and history from the locals. There isn’t a way to get to the location without the assistance of local guides so you really have to dive into the local experience by striking up as many conversations as possible while you’re on the journey.
The journey to the City is certainly a bit complicated with the easiest way consisting of a train from Cusco to Aguas Calientes (a mere 3.5 hours each way), but it’s certainly worth working out the logistics. Many also choose to hike to the much-beloved spot, where you will be rewarded with a breathtaking look back into the lives and culture of the indigenous empire that was the largest in pre-Columbus America.
View of Iguazu Falls from Foz de Iguazu, BrazilPhoto via Jade Marchand
Iguazu Falls, Argentina, and Brazil
Located on the border between Argentina and Brazil, Iguazu Falls is a must-visit to take in one of the most breathtaking natural sites in South America. With over 275 individual cascades, the Falls make up the Iguazu National Park which accounts for two parks in both countries: Argentina’s Puerto Iguazu and Brazil’s Foz de Iguazú. Designated as a World Heritage Site in 1984, the parks account for a massive amount of conservation work to preserve natural flora and fauna. Every person who visits learns about conservation practices and is expected to be respectful of all the measures taken to preserve the delicate ecosystem.
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Have you noticed a recurring pattern of popular internet trends being seemingly 'new,' yet strikingly familiar? More often than not, these 'trends' are deeply rooted in Latino and Black culture and subcultures. With social media, things can go viral at the speed of light, and everyone’s quick to jump on the bandwagon, often not bothering to dig into the origins of the trend. Sure, this can lead to people learning about new cultures and ideas, but it can also spread misinformation and foster ignorance about other cultures and their history.
So, let's take a moment to appreciate the origins of some viral trends and acknowledge the cultural influences that made them possible.
Slicked Back Hair (the “Clean Girl” look) and Baby Hairs
@melisekrem Sleek Bun Tutorial ✨ #sleekbun #cleangirlhair #cleangirlhairstyle #hairtutorial
Seeing women slick their hair back until not a single strand is out of place is like a throwback to our moms brushing our hair so tight it felt like it was glued to our skulls. Back in the day, being all "peinadas" wasn't a style choice; it was like mom's law.
Now, you've probably seen a multitude of influencers sporting slicked-back hair, dubbed the "clean girl look," or those meticulously styled baby hairs, courtesy of some gel and a toothbrush.
These hairstyles have been a staple in Black and Latino communities for decades. African American women have used this technique not only as a method of hair management but also as a significant expression of personal and cultural style. While Latinas, and particularly many Mexican-American Cholas, also notably sported slicked-back hair, usually nailed with hair gel or pomade, for that sleek and shiny vibe, a look that was all about showing you're tough as nails and exuding confidence.
Similarly, the increasingly popular “baby hair” styling had its boom in the '90s, when R&B and hip-hop were all the rage and Black and Latina women were coming up with some pretty detailed designs for their baby hairs. They'd use gel or whatever worked to shape their baby hairs into swoops, waves, or curls, framing their faces and really making their features pop. It was another way to flex their creativity and show off their sharp eye for detail.
Winged Eyeliner and Thin Brows
@spiciblondi me and my controversial brows 4 ever #thinbrows #y2k #mcbling
Winged eyeliner, or 'cat eye,' has become a must-have skill in the makeup world. However, its origins are not as contemporary as many might think. This look can be traced back to Ancient Egypt and was notably embraced by Mexican-American Chola culture in the 80s and 90s. Similarly, the thin eyebrow trend, often linked to the 90s supermodel era, was a distinctive Chola aesthetic long before it hit mainstream fashion.
Baggy Clothes, Flannel Shirts, and Bandanas
You know how fashion's like a merry-go-round? Old styles get a new lease on life; all spruced up and ready to be the next big thing. Enter oversized flannel shirts paired with bandanas. This trend might be the uniform of edgy influencers today, but its roots are firmly planted in Black hip-hop culture and the Cholo style of the Latino community, dating back to the 60s.
This combination was more than a fashion statement; it was a symbol of unity, identity, and resilience in the face of adversity. Black and Latine women would rock these, usually with high-waisted jeans and some blingy gold jewelry, adding a bit of swagger to the ensemble.
Brown Lips and Liner
Brown glazed lips and liner became a significant trend within Black and Latina communities during the 90s as a means of self-expression and cultural identity. The contrasting lip liner, often several shades darker than the lipstick or gloss, defined and accentuated the lips, a feature celebrated in these communities. This style was, and still is, a unique way to highlight the natural fullness and shape of the lips.
The choice of brown shades specifically was, in part, a rebellion against traditional beauty standards, which often favored lighter, more 'neutral' colors. Brown shades, on the other hand, better complemented the diverse range of skin tones found within Black and Latina communities, making this trend not only a fashion statement but also an assertion of cultural pride and self-love.
Today, as the brown glazed lips and liner trend is adopted by mainstream beauty culture, we're seeing beauty standards from these communities getting the limelight only when white or white-passing folks decide to jump on the bandwagon. The same styles that were once labeled as "ghetto" when worn by their originators are suddenly trendy, laying bare a beauty bias that puts whiteness on a pedestal.
It’s crucial to remember its origins and the empowering message it held for the women who pioneered it. The trend serves as a testament to the ability of these communities to redefine beauty standards and influence global aesthetics.
Hoop Earrings and Nameplate Necklaces
@girlsbeinggirly Wear mine literally everyday🫶🏼😍#thatgirl #aesthetic #fashion #inspo
We can't overlook the ubiquitous hoop earrings and nameplate necklaces. Hoop earrings date back to ancient cultures, but in modern times, they have become synonymous with the bold and beautiful aesthetic of Latinas. The nameplate necklaces, currently making rounds on social media, have long been a part of both Black and Latine culture as well, particularly in hip-hop fashion during the 80s and 90s. These pieces were more than accessories; they were declarations of individuality and self-pride. I mean, who doesn’t love their hoops and their cadenita?
So the next time you come across a viral trend, it might be worth digging a little deeper into its origins. These styles and aesthetics are not simply passing trends—they're enduring expressions of culture, identity, and history. By acknowledging the roots of these trends, we can appreciate them for what they are: celebrations of the rich diversity and creativity embedded in Black and Latino cultures.
A trend is only as influential as its reach, and it's clear these cultural styles have impacted us globally. So, here's a call to recognize, appreciate, and give credit to the vibrant Latino and Black communities whose stylistic innovations continue to shape global fashion and internet trends. As we appreciate and adopt these styles, let's ensure we're not just consumers but also respectful celebrators of the cultures that birthed them.
Shoutout to @veteranas_and_rucas for their inspiring collection of “herstoric homegirl imagery” showcasing the beautiful lives and incomparable style of SoCal women.
