Why Diversity in Fitness is Empowering

Woman smiling at the gym.

Growing up as a Disabled Latina meant that while I balanced learning about my language, traditions and customs, I also learned how to care for my disabled body with either Vaporu or antibiotics. Keeping my mind and body healthy was top priority for myself and my family, but it was done through medications and surgeries. My doctors or family never mentioned the importance of exercise.


Being a typical Floridian child, I loved the water and swam any chance I could. My parents would joke that I was part fish because whenever they would take my sisters and I to the YMCA, I would refuse to get out until it was dark outside and I was shriveled like a raisin. But our swimming adventures were merely for entertainment and to kill time between hospital visits. My parents never told me to swim for exercise and health, they told me to swim for fun. This was common with my Latinx friends whose parents wouldn’t promote exercise with their kids, especially if their kids are first generation Americans the way my sisters and I are. What most people saw as “exercise,” my Latinx friends and I saw as just killing time as Mami cooked dinner and for us to stay out of trouble.

I found that prevailing perception in my family and in my community was that exercise is something that’s often expensive and a thing mainly white adults do in their free time. It was seen as a luxury and something culturally foreign.

For my parents, taking a break from work to exercise was rare and being raised by parents who never had a disabled child before, telling me to workout out when they didn’t know if I could was out of the question. But when I got into my early twenties and began college, I started to dabble in fitness. I would go to my university’s gym and try to work out on my own but failed many times. My university gym was pretty diverse but was mostly filled with privileged sorority people that hogged up any machine I was curious about. Eventually I gave up the gym and focused on finishing my degree I was at school for. It wasn’t until after graduating university and interning at a digital media Latinx company that I considered trying to work out again.

During this internship, my mentor, who is a fellow Latina would talk about her obsession with SoulCycle. Her love and passion for her fitness and the classes intrigued me as well as inspired me. I’d never seen someone from my community talk about fitness and exercise in a positive way, so I decided I’d try out SoulCycle. As I was choosing an instructor’s class to take, I noticed most of the instructors were white which made me feel intimidated. That is until I came across one of SoulCycle’s only Latina fitness instructors, Meg.

Feeling like I belong at the gym.

When I saw Meg was an instructor I felt the same feelings I did about my mentor. It was encouraging to see a Latina fitness instructor teach a class and gave me a sense of comfort knowing that I’d be okay taking a work out class I had never done before. Taking a workout class with an instructor who understood who I am and how my culture defined my relationship with fitness was refreshing. My first class with Meg was a little scary as it filled up with people who fit the “LA fitness” model, but as soon as Meg came in she cracked a joke and I knew I made a right choice with her. I continued to go to Meg’s classes and began a friendship with her and learned about how she felt as a Latina in the fitness world.

Meg shared that for her, growing up in a Mexican home in East LA, her father kept her active in sports such as volleyball to ensure his kids wouldn’t get caught up in gangs. She grew up playing sports and she credits that for shaping her as a woman and a Latina. Sports gave her a sense of community that felt very similar to Latinx culture that tends to be very community oriented.

When she began at SoulCycle she noticed how she stood out a bit being naturally more loud and sassy, but has used it to her advantage to help open people up. “I love being that representation of Latinas here. You know, a lot of people that come to SoulCycle tend to be white and maybe don’t interact with Latinos, especially Mexicans. But with me, hopefully they can see that we’re not how we’re being portrayed,” she says.

SoulCycle and many other fitness places do tend to be more white and with that, many people of color may feel intimidated to go there or feel like fitness isn’t for them. 

For SoulCycle in particular, they offer themed classes to get people to sign up like “Ariana Grande vs Mariah Carey” but nothing marketing to the Latinx demographic. Latinx make up the largest consumer market in the United States, and Latinas specifically are over-performing in sports related purchases versus their non-hispanic white female counterparts. Not including us would be a continued missed opportunity in the fitness world.

Going to Meg’s classes and talking with her gave me the motivation and courage to continue exercising for health and for fun.

But I also learned from Meg’s classes that while exercising can be fun, it’s also a good way to reflect on the stress in your life and as she puts it in her class “push through it, even if it’s uncomfortable.”

One thing that always made me comfortable in her class was having my accessibility needs met while working out. From day one, Meg was always very open and accommodating with my disability, which I believe has to do with her being a kindhearted person but from my perspective as a Latina, I also got the sense that she shared my values in putting community first. Meg is an example of the empowered Latinas we need to see represented in more places.

I’ve gotten negative reactions from family for my newfound love of Soulcycle. They don’t see it as “something we do” and with the hefty price tag, the culture-shock is real. I’ve tried other fitness classes and seeing my mentor have a great experience with Soulcycle in addition to having Meg be so accommodating has made working out less scary for me. My experience with a Latina fitness instructor tells me that the first steps to diversifying fitness and making everyone feel welcome and seen is to diversify the staff and the services. As a Disabled Latina, I’m grateful that there were at least a few people that I could identify with to help me recognize that exercise and fitness can, and should be, for everyone.

This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).