JZD: A Brand Bringing You Latina Magic

Images of different JZD merchandise

If you’ve ever just been scrolling through Instagram, chances are you’ve either seen, wanted, or bought something from Jen Zeano Designs. The Texas-based, Latina-focused brand is one of our favorites. From their iconic “Latina Power” tees to inspiring mirror stickers, this Latina-owned business comes with serious attitude and all the cute things!

See our interview below with Jen, co-owner of Jen Zeano Designs, which she runs alongside her wife Vero.

This interview has been lightly edited for clarity and flow.

Jen & Vero, y'all are so relatable through your social media platforms and in the products and messages y'all put forward. What was it like starting JenZeano Designs?

Well, first of all thank you so much! Starting JZD was both fun and terrifying. To be completely honest, we didn't know anything about starting a business. We made so many mistakes and pivoted a few times. In fact, we started out by hand drawing on coffee mugs but once we created the Latina Power tee, we realized that was exactly what we needed our business to be, and so we became a Latina empowerment brand, and we haven't looked back since.

JenZeano Designs is described as a South Texas based lifestyle brand and we love it! Tell us a little bit more about what inspires your designs.

We are based in Brownsville, Texas which is a border town and a huge part of our brand. We find inspiration all over our city, from our food, our gente, our families, our friends, our music, our beach, literally everything!

We saw you recently moved into a warehouse - congratulations! What is some advice you can offer aspiring entrepreneurs that look at your brand as #businessgoals?

Thank you so much! It still feels so insane to be in this space, but we are so grateful for it! I have two little bits of advice. One, just start. I know that sounds so cliche but so many of us want to wait to launch until we have everything perfect, and we are ready for all situations, but the truth is that things constantly change. In my humble opinion, it's better to start and then figure out things as they come to us. Two, figure out your why and then always remember it. Whatever it may be, make sure that your "why" is always at the center of all the decisions you make for your business. We are all rooting for you, so just start!

You're intentional about sharing your struggles as well as your wins - why is that important to you?

We think it's important to share ALL the moments because we never want to portray a life that is perfect. Life is messy and tough and while we wish it was all rainbows and unicorns, the struggles and tough moments make the wins that much sweeter. We like to be completely open, and we pride ourselves in saying that we've built an honest relationship with our followers and customers. We love them like we do our friends, and we talk to them as such. Life is a lot more fun when you share it honestly and vulnerably. Plus, our followers feel so connected when we share our struggles. Our brand is about creating representation for our community and that applies to all areas of life.

Tell us our must haves from your shop for the spring and summer!

Our current best sellers are our Fuerte necklace and our Vibras Bonitas tees! We also have fun new things launching for summer like drinkware and tank tops!

Where can we follow you and your business adventures?

Check out our website and all our socials @jenzeanodesigns.


This interview is part of the Luz Media's Alpha Latina: Small Business Saturday series. This series highlights the accomplishments of Alpha Latinas making a difference in their communities through their small businesses. Interested in being featured? Contact Us

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Women in Texas at the National Women's March, rallying against deadly abortion restrictions.
Lucy Flores

The landscape of abortion rights in the United States has become more restrictive than ever in recent history, particularly in Arizona and Florida, where recent developments represent a major setback for women’s reproductive rights. On April 9, the Arizona Supreme Court ruled in a 4-to-2 decision to uphold an 1864 law banning abortion from the moment of conception. The only exception is saving the mother’s life, but there are no exceptions for rape or incest under this law.

Just a few days earlier, on April 1, the Florida Supreme Court also ruled in favor of upholding a 6-week abortion ban, which will take effect on May 1. This further reduced the legal threshold for abortions in Florida, which used to be 24 weeks of pregnancy before Republicans passed a law in 2022 banning abortions after 15 weeks. Both of these rulings have sparked intense debate and outrage about their impact on women’s rights.

Overview of the Near-Total Abortion Ban in Arizona

The Arizona Supreme Court voted to uphold an 1864 law, a law passed even before the state officially was a part of the United States of America, that makes all types of abortion illegal, including medication abortion, from the moment of conception. Though there are exceptions in cases where the mother’s life is at risk, the ban makes no exceptions for cases of rape or incest and imposes severe penalties, including imprisonment, on medical professionals performing abortions.

Medical professionals have spoken out about how dire the situation will become for women with this near-total abortion ban. Dr. Jill Gibson, chief medical director of Planned Parenthood in Arizona, told CNN that this ruling will have “absolutely unbelievable consequences for the patients in our community.” She continued by saying, “Providers need to be able to take care of their patients without fear of legal repercussions and criminalization.”

Representatives from Arizona and other states across the country have also spoken up against this near-total abortion ban.

Video by Shontel Brown Member of the United States House of Representatives on InstagramVideo by Shontel Brown Member of the United States House of Representatives on Instagram

Image by Rub\u00e9n Gallego Member of the United States House of Representatives on InstagramImage by Rubén Gallego Member of the United States House of Representatives on InstagramImage by Rubén Gallego Member of the United States House of Representatives on Instagram

Until this Arizona Supreme Court decision, abortion had been legal in the state up to 15 weeks of pregnancy. The right to abortion via Roe v. Wade prevented the enforcement of the near-total abortion ban, but since a majority vote in the Supreme Court of the United States overturned Roe, those opposed to abortion rights had been fighting to enforce the 160-year-old 1864 law.

This new abortion ban in Arizona is not effective immediately as the court has paused its ruling for 14 days until additional arguments are heard in a lower court about how constitutional the law is. However, the law will likely come into effect in May, a few weeks from now. Planned Parenthood Arizona, the largest abortion provider in the state, will continue serving the community until the ban is enforced.

An Overview of Florida's Six-Week Abortion Ban

The landscape of abortion in Florida has also undergone a significant change with the enforcement of a 6-week abortion ban, replacing the previous 15-week limit. This ban, similar to Arizona's, severely restricts access to abortion care and poses a significant challenge to reproductive rights in the state. Providers are bracing for a public health crisis due to the increased demand for abortion and limited options for patients.

Practically speaking, a 6-week abortion ban is a near-total abortion ban because pregnant people often don’t even realize they could be pregnant by this early stage. Combined with Florida’s strict abortion requirements, which include mandatory in-person doctor visits with a 24-hour waiting period, it’s nearly impossible for those who may want an abortion to be able to access it before 6 weeks. Not to mention that fulfilling the requirements is particularly challenging for low-income individuals.

Video by theluncheonlawyer on InstagramVideo by theluncheonlawyer on Instagram

Moreover, this Florida law also restricts telemedicine for abortion and requires that medication be provided in person, effectively eliminating mail-order options for abortion pills. While exceptions for rape and incest exist in Florida, the requirements are also strict, asking victims to provide police records or medical records. For victims who don’t always report sexual violence for many different reasons, these exceptions don’t make a difference.

The consequences of Florida’s ban extend to neighboring states with more restrictive abortion laws. For instance, residents of Alabama, facing a total ban on abortion, and Georgia, with its own 6-week abortion ban, have relied on Florida for abortion services. That will no longer be an option, further limiting care alternatives.

The Road Ahead

These recent abortion bans in Arizona and Florida are a major setback for women's rights, particularly impacting Latina women who already face barriers to accessing quality healthcare. These bans not only restrict women’s reproductive freedom but also endanger their lives.

Efforts to challenge these bans through legal means and ballot measures are ongoing, but the road ahead is uncertain. While there’s hope for overturning these abortion bans, the challenges of conservative laws and legal battles are formidable. The November ballot in both states will be crucial in determining the future of abortion rights and access for all.