Why Latino Actors and Artists Often "Whitewash" Their Names

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This article is part of a series developed in partnership with Project Pulso.

In the spotlight of Hollywood, where image and perception often hold the reins of success, many Latino artists and actors have found it necessary to "whitewash" their names. This practice, which involves changing their typically ethnic-sounding names to ones that are more anglicized, has been prevalent for decades. But what is the reasoning behind it?


Striving for Universal Appeal

At its core, the decision to adopt a more anglicized name often springs from the desire to appeal to a broader, more global audience. Hollywood, as an industry, has traditionally catered to English-speaking markets, and actors with names that are easier for this demographic to pronounce and remember have often found more success.

Take, for example, Guatemalan-American actor Oscar Isaac, born Óscar Isaac Hernández Estrada, who has spoken about his decision to shorten his name. Isaac has shared that adopting a "whiter" stage name allowed him to avoid being typecast in stereotypical Latino roles, thus enabling him to compete for a wider array of characters.

Breaking Down Stereotypes

Another factor that has driven Latine actors and artists to anglicize their names is the fight against Hollywood stereotypes. Latine actors have historically been pigeonholed into specific roles, often as gangsters, maids, or exotic temptresses. By adopting a more anglicized name, many have sought to escape these narrow, limiting stereotypes.

Richard Valenzuela, better known as Ritchie Valens, the rock n' roll pioneer best known for "La Bamba," anglicized his name to broaden his appeal and navigate the music industry's racial dynamics in the 1950s. His choice was largely a survival strategy in a predominantly white industry.

Conforming to Industry Norms

Hollywood has been known for its rigid and often discriminatory norms, and these have historically extended to the domain of names as well. For many Latino artists, adopting an anglicized name has been a way to conform to these norms and enhance their chances of success.

Take the example of Lynda Carter, the actress known for her iconic role as Wonder Woman. Although she is of Mexican descent on her mother's side, her decision to use her father's anglicized last name instead of her mother's (Cordova) may have been influenced by the industry's biases.

A similar story can be found in the life of silent film actress Anita Page, born Anita Evelyn Pomares. Page, who was of Salvadoran descent, rose to stardom in the 1920s, a time when being Latino was not widely accepted in Hollywood. By adopting a more anglicized name, she navigated around the ethnic prejudices of her time.

Regrettably, this recurring occurrence has plagued numerous Latino celebrities repeatedly, as exemplified in Pulso's enlightening series, "Unlocking Our History."

Beyond Hollywood: Have you ever mispronounced your own name?

This phenomenon of "whitewashing" names extends beyond the glitz and glamour of Hollywood. Many of us, in our daily lives, may find ourselves altering our names, even subconsciously, to fit into a certain cultural context or to make it “easier” for others. We might shorten a long name, adopt an anglicized nickname, or even use a different pronunciation that sounds less ethnic.

These decisions often stem from a desire to assimilate, to avoid standing out, or even to avoid the discomfort of having our names mispronounced. But while these choices might seem inconsequential, they can subtly reinforce the idea that certain names, and by extension, certain cultures, are "other" or outside the norm.

Remembering the importance of our names is a step towards countering this. Our names are a fundamental part of our identity. They carry our heritage, our family history, and our cultural identity. They connect us to our roots and give us a sense of belonging. By honoring our names in their original form, we not only assert our individuality but also contribute to the broader cultural diversity and richness of our societies.

The practice of anglicizing names, whether in Hollywood or in our daily lives, underscores a need for greater acceptance and celebration of cultural diversity. Just as we're moving towards a world where actors no longer feel the need to anglicize their names, we should strive for a society where everyone feels comfortable using their real names, in all their unique, unaltered beauty.

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Image by Sayuri Jimenez.

Nathalie Molina Niño has never been one to shy away from breaking barriers, and now, she’s focusing her attention on a new mission: demystifying corporate boardrooms for women, especially Latinas. Molina Niño is the President of Known, an asset management and financial services firm, a veteran tech entrepreneur and builder capitalist, and a board member at the iconic lingerie Brand, Hanky Panky, and others.

Like many corporate boards, Hanky Panky hadn’t publicly disclosed its board composition until recently. After the brand survived the challenges of the COVID-19 pandemic, Molina Niño decided it was time for more women, specifically more Latinas, to know what it means to be on corporate boards.

Coincidentally, the decision to finally be more vocal about this topic aligned with the start of Hispanic Heritage Month, which served as the perfect kick-off to the work.

"Something that rarely gets talked about and I think almost gets kept opaque by design is boards,” she explains in a recent Instagram announcement. “[This Latinx Heritage Month], that’s what I’ll be talking about.” Her goal? To equip more Latinas with the knowledge they need to navigate onto for-profit boards, where they can thrive and build multi-generational wealth.

For-profit corporate boards often feel like an exclusive club. And in many ways, they are, especially for Latinas, who hold the smallest percentage of board seats in Fortune 500 companies compared to other racial groups. According to the latest report from Latino Board Monitor, while Latinos hold 4.1% of these board seats (compared to 82.5% held by white people), only 1% go to Latinas. Molina Niño, a first-generation American of Ecuadorian and Colombian descent, is part of this boardroom minority.

When asked about her experience as a Latina board member during a recent Zoom interview, she said, “It’s been lonely. There’s not a lot of Latinas on boards.” She went on to explain that even serving on boards of Latina-founded businesses gets lonely because, “A lot of the times, people who serve on their boards represent their investors and, as a result, [...] you still don’t see a lot of Latinas on those boards.”

This lack of representation drives Molina Niño’s determination to increase Latina presence in corporate boardrooms. By sharing her insights, she hopes to give Latinas a roadmap to claim their seats at the table. “If you don’t know where to go, it’s impossible to figure out how to get there,” she says.

The Road to the Boardroom

Getting onto a for-profit corporate board isn’t an overnight achievement, but it’s not an unattainable dream either. People often think you need to be a CEO or have a certain type of background, but that’s one of the biggest myths about boards in Molina Niño’s experience. What they’re really looking for is expertise — whether that’s in finance, marketing, sustainability, or even technology. If you have that expertise, you’re already an asset. It’s simply a matter of which road you should take.

Understanding what boards are and how they operate is key to unlocking opportunities. For-profit boards serve as the governing body for companies, overseeing direction and financial stability, and guiding CEOs and executives in decision-making. But Molina Niño emphasizes that not all for-profit boards are created equal.

“There are two kinds [of for-profit boards] [...]. There’s the publicly traded business board and then, on the privately held side, there are, I would argue, two types of boards [...] the traditional business board and the venture-backed business board,” explains Molina Niño. Traditional businesses are often family-owned or long-established and may only form boards to meet requirements, like securing financing or transitioning through an ESOP. Venture-backed boards, on the other hand, are typically filled by investors who hold major stakes in the company.

According to Molina Niño, understanding the difference between them is how you can create a successful strategy. With publicly traded business boards, the whole world is privy to them, so, “The way that you get in there is a little bit more transparent. Sometimes those publicly traded companies will hire a recruiter to help them find new board members,” explains Molina Niño. For private companies, on the other hand, there’s no legal requirement to make announcements. As a result, most people don’t know anything about them or their inner workings.

“Usually what happens in traditional businesses that don’t have venture-capital investments is that the Founders, Executives, or the board members, if one existed already, they usually go to their friends,” and people they deem experienced to fill board seats. In other words, it’s the founder’s decision, and that’s an entirely different approach than hiring recruiters. When it comes to venture-backed business boards, the seats on the board are filled by whichever investor writes the biggest check.

This is why an understanding of the different types of boards and acknowledgment of their own strengths is what will help Latinas define a sound strategy. Whether that’s working with a recruiter, networking and connecting with founders to build trust, or making the biggest investment.

The Path for Latinas

For Molina Niño, the key to getting more Latinas into corporate boardrooms is education. Knowing what a board looks like and how it functions is how you can position yourself to get on it. In openly talking about this, without the mystique it’s usually shrouded in, Molina Niño is providing women, especially Latinas, with invaluable insights. “If we had Latinas understanding what are the three types of for-profit boards I think that, on their own, they would be able to figure out what their best chance is and adjust their careers to make themselves more competitive,” states Molina Niño.

When asked about the impact of increased Latina representation in boardrooms, Molina Niño flips the narrative. “Boards don’t help Latinas by offering them seats; Latinas help businesses thrive by being on their boards,” she says. “The whole point of sitting on a board is that you have experience and expertise, and as Latinas, you also have some cultural experience that everyone wants. [...] At the end of the day, we [Latinas] have to realize that we have a ton to offer and we have to be selective about where we put that expertise,” she explains.

As demand for access to the Latina consumer rises, Molina Niño predicts that more Latinas will find themselves recruited into boardrooms. But she’s not content to sit back and wait for that moment. By openly sharing her journey and insights, she’s making sure other Latinas know their worth and have the tools to claim their place at the table. “I realized that quietly being on boards that helped me personally is not helping other Latinas. [...] I was lucky enough to have friends who could advise me and share their experiences, so that’s why I’m doing this,” she stated.

With Hispanic Heritage Month as the backdrop, Nathalie Molina Niño’s mission is clear: “My goal is just to give Latinas enough information so they can make a plan for how to eventually get on a board that they’re paid to be on and that will eventually help them build generational wealth.”

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