In The Community

a man dresses up as a catrin and a woman is dressed up as a catrina

Representation matters to people of color, but it must be done right. As much as social media has helped influencers and entrepreneurs access many potential customers with a click of a button, it has also provided a public platform for whistleblowers to call out bad behavior such as cultural appropriation with all the necessary receipts. The line between cultural appreciation and appropriation can be pretty thin.

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The Unrecognized Influence of Black and Latino Culture on Viral Trends

Trends have a knack for popping up out of nowhere and taking over our social media feeds in no time. Be it fashion, makeup, the latest dance craze, or a catchy new tune – they just sort of become a part of our everyday lives. What slips by a lot of people, though, is how many of these trends are actually born in communities that don't get enough of the spotlight.

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photos of various TikTok influencers posing for the camera with latino food and beverages

When “Un Verano Sin Ti” was released by Latino reggaeton superstar Bad Bunny in the summer of 2022, the onslaught of TikTok trends that resulted from it wasn’t a surprise. A specific lyric from the modern Puerto Rican anthem “El Apagón,” that says, “ahora todos quieren ser Latinos” (meaning “now they all want to be Latinos”) has struck a chord with fans everywhere.

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