The Unrecognized Influence of Black and Latino Culture on Viral Trends

Slicked Back Hair (the “Clean Girl” look) and Baby Hairs

Seeing women slick their hair back until not a single strand is out of place is like a throwback to our moms brushing our hair so tight it felt like it was glued to our skulls. Back in the day, being all "peinadas" wasn't a style choice; it was like mom's law.

Now, you've probably seen a multitude of influencers sporting slicked-back hair, dubbed the "clean girl look," or those meticulously styled baby hairs, courtesy of some gel and a toothbrush.

These hairstyles have been a staple in Black and Latino communities for decades. African American women have used this technique not only as a method of hair management but also as a significant expression of personal and cultural style. While Latinas, and particularly many Mexican-American Cholas, also notably sported slicked-back hair, usually nailed with hair gel or pomade, for that sleek and shiny vibe, a look that was all about showing you're tough as nails and exuding confidence.

Similarly, the increasingly popular “baby hair” styling had its boom in the '90s, when R&B and hip-hop were all the rage and Black and Latina women were coming up with some pretty detailed designs for their baby hairs. They'd use gel or whatever worked to shape their baby hairs into swoops, waves, or curls, framing their faces and really making their features pop. It was another way to flex their creativity and show off their sharp eye for detail.

Winged Eyeliner and Thin Brows

Winged eyeliner, or 'cat eye,' has become a must-have skill in the makeup world. However, its origins are not as contemporary as many might think. This look can be traced back to Ancient Egypt and was notably embraced by Mexican-American Chola culture in the 80s and 90s. Similarly, the thin eyebrow trend, often linked to the 90s supermodel era, was a distinctive Chola aesthetic long before it hit mainstream fashion.

Baggy Clothes, Flannel Shirts, and Bandanas

You know how fashion's like a merry-go-round? Old styles get a new lease on life; all spruced up and ready to be the next big thing. Enter oversized flannel shirts paired with bandanas. This trend might be the uniform of edgy influencers today, but its roots are firmly planted in Black hip-hop culture and the Cholo style of the Latino community, dating back to the 60s.

This combination was more than a fashion statement; it was a symbol of unity, identity, and resilience in the face of adversity. Black and Latine women would rock these, usually with high-waisted jeans and some blingy gold jewelry, adding a bit of swagger to the ensemble.

Brown Lips and Liner

Brown glazed lips and liner became a significant trend within Black and Latina communities during the 90s as a means of self-expression and cultural identity. The contrasting lip liner, often several shades darker than the lipstick or gloss, defined and accentuated the lips, a feature celebrated in these communities. This style was, and still is, a unique way to highlight the natural fullness and shape of the lips.

The choice of brown shades specifically was, in part, a rebellion against traditional beauty standards, which often favored lighter, more 'neutral' colors. Brown shades, on the other hand, better complemented the diverse range of skin tones found within Black and Latina communities, making this trend not only a fashion statement but also an assertion of cultural pride and self-love.

Today, as the brown glazed lips and liner trend is adopted by mainstream beauty culture, we're seeing beauty standards from these communities getting the limelight only when white or white-passing folks decide to jump on the bandwagon. The same styles that were once labeled as "ghetto" when worn by their originators are suddenly trendy, laying bare a beauty bias that puts whiteness on a pedestal.

It’s crucial to remember its origins and the empowering message it held for the women who pioneered it. The trend serves as a testament to the ability of these communities to redefine beauty standards and influence global aesthetics.

Hoop Earrings and Nameplate Necklaces

We can't overlook the ubiquitous hoop earrings and nameplate necklaces. Hoop earrings date back to ancient cultures, but in modern times, they have become synonymous with the bold and beautiful aesthetic of Latinas. The nameplate necklaces, currently making rounds on social media, have long been a part of both Black and Latine culture as well, particularly in hip-hop fashion during the 80s and 90s. These pieces were more than accessories; they were declarations of individuality and self-pride. I mean, who doesn’t love their hoops and their cadenita?