In The Community

joe biden and kamala harris high-fiving

After a contentious U.S. presidential election, voters sent a message that they no longer welcomed President Donald Trump in the White House. With an estimated 71% of Latina support, former Vice President Joe Biden will become the country’s 46th president. His running mate, California Senator Kamala Harris, will become the first woman, Black woman, and Indian-American woman to serve as vice president of the United States. Despite the spread of conspiracy theories, voter suppression, and decades of being ignored, Latino voters proved to be the deciding factor including turning Arizona blue.

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two women standing next to a ballot box

We love reliable and unbiased data and this is especially true with the 2020 Presidential Election only days away! This is why we’re excited to welcome back to Tamarindo Stacie de Armas, SVP, Diverse Consumer Insights and Initiatives at Nielsen —a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide—to discuss their 2020 Election Hub. The hub is where you can find the most up-to-date data on this year’s biggest election events. Like Nielsen, we want to highlight the importance of voting and the importance of educating yourself prior to voting. So, please visit the 2020 Election Hub today for accurate information.

Stacie breaks down the data on Latinos and voting and also gives us a lot to be hopeful about the power that we hold as a community.

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different stills of a man taking a selfie next to a street

Like many rucas, I’ve found comfort in the videos of quasi-midwestern cholo Nathan Apodaca, aka @doggface208. As Los Angeles Times staff writer Esmeralda Bermudez has noted, “It’s like he has a video that perfectly captures every mood.” The one that went hardcore viral, stoking much adulation, features Apodaca skating through a flatly serene anywheresville, sippin’ cranberry juice from the bottle, enjoying the wind on his bald head as Stevie Nicks serenades: “Now here you go again. You say you want your freedom…”

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