The Data-Backed Power of the Latinx Community

two women standing next to a ballot box

We love reliable and unbiased data and this is especially true with the 2020 Presidential Election only days away! This is why we’re excited to welcome back to Tamarindo Stacie de Armas, SVP, Diverse Consumer Insights and Initiatives at Nielsen —a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide—to discuss their 2020 Election Hub. The hub is where you can find the most up-to-date data on this year’s biggest election events. Like Nielsen, we want to highlight the importance of voting and the importance of educating yourself prior to voting. So, please visit the 2020 Election Hub today for accurate information.

Stacie breaks down the data on Latinos and voting and also gives us a lot to be hopeful about the power that we hold as a community.

From the Southwest to South Beach, Latinos seem to have gotten the message on their untapped power, with populations that make up even larger percentages of the electorate in key Swing States. Since the Midterm Elections, places like Florida and North Carolina have seen substantial increases in registrations among Latino voters.

We also talk about Latina Equal Pay Day which is on October 29th, 2020. This is the date that the typical Latina’s wages catch up to what the typical wage was for white men in 2019. That’s right, it takes nearly two years to catch up! Despite this grim fact, Latinas are a force to be reckoned with and we continue to enroll in high education, open businesses and continue to flex our economic muscle. Tune in to hear Stacie distill the data behind what Latina Equal Day means.

Note: Brenda mentions that in the state of California, voters can register to vote even on election day. To be specific, you can register to vote in person at your county elections office, polling place, or voter center during early voting or on Election day in California. Find information for your state here:

Tamarindo podcast, part of Luz Collective, is the Latinx show where hosts discuss politics, pop culture, and how to balance it all con calma, hosted by Brenda González and Ana Sheila Victorino, and edited by Michelle Andrade.

The Data-Backed Power of the Latinx Community - Tamarindo Podcast -

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