In The Community
Whether the industry wants to fully accept it or not, Latino musical talent is nothing short of impressive. No matter the hurdles, Latina artists, in particular, are breaking down barriers and making spaces for themselves. There’s just no holding back their creativity, voices, and multitalented approach to music, and we love to see it. While there are plenty of established Latina artists to gush about, like Becky G, there are also rising stars that deserve much more attention. To celebrate World Music Day, here are 8 rising Latina artists you need to check out ASAP
RaiNao
Photo by rainaopr on Instagram
RaiNao is a very interesting artist and she’s out there blending urban beats, jazz melodies, and pop sounds like no other. Her journey started with a solid foundation in music theory and saxophone training in Puerto Rico, setting the stage for her versatile music style. She was a backup vocalist for Rafa Pabon, but she has struck out on her own. RaiNao is known not just for her technical skills, but also for her production level and knack for bending genres. She has created an identity that’s very unique to her and it’s exciting to see what boundaries she’ll continue to push in 2024.
Joaquina
Photo by joaquina on Instagram
Joaquina is a Venezuelan singer and songwriter whose music resonates deeply because it captures teenage angst perfectly. Her indie pop-rock songs are also authentic and vulnerable, which is something everyone can connect to. Tracks like "Rabia" and "Niñas de Instagram" have struck a chord with young audiences and they’ve impressed industry veterans. Joaquina won the 2023 Latin Grammy for Best New Artist and that was just the beginning. Her latest single is “escapar de mi” and she has an album on the horizon, so it will be fun to see how her music evolves as she grows.
Kenia Os
Kenia Os is a Mexican singer-songwriter who went from YouTube content creator with 5.8M subscribers to pop star. Her breakout track "Malas Deciciones" marked a turning point in her career and, so far, she has collaborated with Latino artists like Thalía and CNCO. She’ll be touring in 2024 and 2025 all over Mexico, so it’s going to be a big year for her. Kenia Os is definitely one of the rising stars in the Mexican music scene and you should check out her YouTube channel if you want to find new favorites.
J Noa
Photo by jnoamusic on Instagram
J Noa is a Dominican rapper who has been rising the ranks in the hip-hop scene. Her sharp and clever lyrics, combined with a breakneck delivery are nothing short of impressive. J Noa’s talent earned her a Latin Grammy nomination for Best Rap/Hip-Hop Song in 2023 and her Tiny Desk concert also earned her a lot of recognition. It’s clear that J Noa is just getting started and her EP, “Autodidacta,” is only a taste of what’s to come for this Dominican rapper.
Nicki Nicole
Photo by nicki.nicole on Instagram
Hailing from Argentina, Nicki Nicole has amassed 22M followers on Instagram and her rise to fame has been incredible. Her collaborations with artists like Rauw Alejandro and Tiago PZK have catapulted her into the international spotlight, establishing her as one of the top Latin R&B, reggaeton, and Latin hip-hop Latina artists. With hits like "Colocao" and "Mamichula," Nicole’s talent is undeniable and the way she navigates different musical styles is very interesting. She also has a great Tiny Desk concert and has even appeared on The Tonight Show, so check out her YouTube channel to see what she’s got.
Ludmilla
Photo by ludmilla on Instagram
The way Brazilian singer-songwriter Ludmilla combines funk, pop, trap, and R&B is insane! In 2020, she became the first Afro-Latina to reach a million streams on Spotify with her song "Fala Mal de Mim" and that would only be the beginning. Only two years later, she won a Latin Grammy in 2022 for Best Samba/Pagode Album and became the first Afro-Latina artist to get the honor. She’s a dynamic artist and is known for her versatility, which has influenced the Latino music scene. Ludmilla is one of the Latina artists who’s rushing in a new generation and her music transcends language barriers.
Girl Ultra
Photo by girlultra on Instagram
Girl Ultra's journey from dreaming of Coachella to performing on its stage in 2024 is a reminder that dreams can come true with perseverance and talent. This Mexican musician is known for her versatility as an artist, ranging from electronic dance beats to soulful ballads. She has captivated audiences all over the world and she’s one of the most interesting young Latina artists in the scene. Girl Ultra is also known for her dynamic performances, so keep an eye on her socials if you want to catch one of her shows in the U.S.
Ice Spice
Photo by icespice on Instagram
Last but certainly not least, Ice Spice is an American rapper of African-American and Dominican descent with an impressive rise to fame. Her Grammy nominations and chart-topping collaborations with artists like Nicki Minaj, Taylor Swift, Rema, and more, speak volumes about her talent and her future in the industry. Ice Spice has had many viral hits, including “Barbie World,” "Boys A Liar Pt. 2,” "In Ha Mood,” and more. Her debut album "Y2K" is on the horizon for 2024, so we suspect she’ll make an even bigger impact in the industry with her blend of Hip hop, drill, Jersey club, and pop rap.
Selena Quintanilla, the absolute Queen of Tejano Music, forever changed Latino culture. She left a mark that we don’t think will ever be erased and her music is still a staple in any respectable Latino playlist. A lot of people know Selena for her talent, beauty, and tragic end, but there’s still so much to learn about her. She was a fascinating person and there are a few lesser-known things about her we think everyone should know. Do you think you know everything about Selena? Here are 8 things that may surprise you:
She Experienced True Love
Photo by Chris Pérez on Instagram
Selena’s relationship with Chris Pérez is well known at this point and he was her first and only love. But did you know that they had a couple’s song? You know, that one song couples love and has deep meaning in their relationship. Selena and Chris’ song was “More Than Words” by Extreme. In his book, “To Selena, With Love,” Chris reminisces about the song, writing, “As we sat there, Selena put her head on my shoulder and started softly singing one of my favorite songs, ‘More than Words,’ by a phenomenal band called Extreme that I’d introduced to her not long before. Those lyrics seemed to describe our feelings for one another perfectly.”
Selena Said “I Love You” for the First Time in a Pizza Hut
Photo by Chris Pérez on Instagram
In his book, “To Selena, With Love” Chris also shared the story about the first time they told each other “I love you.” It turns out they were at a Pizza Hut, enjoying Selena’s favorite food (pizza with extra pepperoni), when they started talking about what they wanted for their relationship in the future. That’s when Chris let her know how much he cared about he. At the time, they were keeping the relationship a secret from her father and he was agonizing about that. Well, the confession must’ve moved Selena deeply because that’s the moment she said “I love you” for the first time. As if it wasn’t obvious enough, Chris said it right back, sealing the relationship.
Selena Was Quite a Foodie
Photo by Sung Park
If there’s something Selena loved as much as music was food! She loved to eat it, cook it, and she loved talking about it as well. She often experimented with different recipes, but she preferred traditional Mexican dishes. Her absolute favorite restaurant in Corpus Christi, where she lived, was the Hi-Ho Restaurant, and you can still visit it today. The restaurant honors her by keeping photos of her and they even have a mural painting of her. Not to mention the food is amazing, so it’s a go-to spot for authentic Mexican dishes.
Selena Struggled with Shyness
Image Credits: Universal Music Latino
You wouldn’t think it by watching her performances, which are still captivating and electric, but Selena was naturally quite shy. She often felt nervous before going on stage, but she leaned on her family and close friends to get that confidence boost she needed to get out there. Once she was on that stage, the shyness melted away and she had a special way of connecting with the audience. That’s that star power that you just have to be born with!
She Was Actively Involved in Songwriting
Image Credits: Warner Music Latina
Selena was deeply involved in the creative process of her music and she co-wrote many of her songs. Her family was very involved in her music as is well known and she worked closely with her brother, A.B. Quintanilla for her songwriting. He was the principal songwriter and producer for her band, helping Selena’s multi-talent and versatility shine through in her music.
Selena Was a Passionate Learner
Photo by Juan23carlos on Wikimedia Commons
One of the things that characterized Selena was her passion for learning. She finished high school through correspondence while she was touring and then she went to California University, where she started working on her business degree through correspondence as well. She loved visiting schools to help kids understand how important education was and she also created a stay-in-school campaign in 1994 to kick off American Education Week at Cunningham Middle School. For that event, she created an education video called “Mi Musica,” where she told kids, “Your high school diploma is one of the most important things you’ll accomplish in life, so use your heads, my friends, and stay in school.”
Selena Was an Avid Collector
Photo by Ninara on Wikimedia Commons
Another thing you may not know about Selena is that she was quite a collector! She particularly loved collecting Fabergé eggs, which is understandable because they’re gorgeous. Selena started this hobby later in life, but she managed to amass a significant collection by the time of her passing.
She Was a Humble Queen
Photo by Sung Park
One of the things that people love most about Selena is how down-to-earth, humble, and warm she was. For example, Selena loved to shop at regular stores like Walmart even at the height of her fame and she didn’t keep it a secret at all. It’s been reported that one day, a stranger complimented Selena on a dress she was wearing and she told the lady she got it at Kmart. Suzette, Selena’s sister and drummer, was with her at the time and she was a little embarrassed. “Why did you say that?” she reportedly asked Selena, to which the star answered, “What? I did get it from there!” We love a humble and honest queen!
It’s practically undeniable that Reggaeton has now become synonymous with Latin urban culture. Rooted in Caribbean and Latin American rhythms, Reggaeton has transformed the global music scene in the last decade or so. Yet its history goes way back and is one of cultural amalgamation and erasure, particularly of Afro-Latino artists who played a crucial role in its birth and evolution.
Reggaeton traces its roots back to the 1970s in Panama, where Afro-Panamanian musicians began experimenting with reggae en Español – a Spanish language version of Jamaican reggae. This was largely influenced by the Jamaican workers who migrated to Panama for the construction of the Panama Canal and brought their music with them.
Panamanian artist La Atrevida, also known as Rude Girl, rose to prominence in the early 1990s by introducing Spanish-language reggae, with many of her lyrics addressing issues within the Afro-Caribbean community.
The genre's evolution continued in Puerto Rico in the late 1980s and early 1990s. Here, reggae en Español fused with American hip hop and native Latin American music styles, creating a unique sound that would later be termed "reggaeton." Key to this evolution was the "dembow" rhythm, derived from Jamaican dancehall music.
But despite reggaeton's deep-rooted connection to Afro-Latino culture, there has been a consistent marginalization and erasure of Afro-Latino voices from the genre's mainstream narrative. In the early years of reggaeton, Afro-Latino artists, including El General, Vico C, and Tego Calderón, were instrumental in shaping the genre.
And even though Ivy Queen is often hailed as the "Queen of Reggaeton," she's just one component of a broader, vibrant landscape of numerous Afro-Latina pioneers. Women like Lisa M, La Sista, La Atrevida, and Glory have all significantly contributed to shaping the genre we enjoy today, yet their stories are often overlooked.
As reggaeton moved into the international limelight, it began to align itself more closely with a lighter-skinned image, frequently sidelining Afro-Latino artists. This erasure isn't just about recognition; it's about the appropriation and whitewashing of a genre. As reggaeton evolved and gained commercial success, it often shed its black roots in favor of a more marketable image. This shift has repercussions beyond just music—it's part of a broader pattern of anti-Blackness in the Latin music industry and the world at large.
One clear example of that is how J Balvin, a white Colombian reggaeton artist, was awarded Afro-Latino Artist of the Year in 2020 by African Entertainment Awards USA. As Dr. Petra Rivera-Rideau, author of “Remixing Reggaeton: The Cultural Politics of Race in Puerto Rico,” put it in a Rolling Stones article, “The Latin music industry borrows heavily from Afro-Latino cultural practices, but privileges and prioritizes white Latino artists to perform them. And that’s a historical pattern we’ve had.”
Even as the genre becomes more inclusive, with more and more women gaining recognition, Afro-Latina artists still struggle for the same visibility. This issue is not limited to reggaeton; it's a reflection of broader patterns of colorism, racism, and sexism prevalent within the music industry and society at large.
Time and time again, we have witnessed a pattern where white-presenting artists catapult to fame seemingly overnight, engaging in the same pursuits that their darker-skinned peers have been dedicated to for years. The latest example of that is Young Miko’s rise to fame, an openly queer white Puerto Rican rapper who has achieved more in 3 years than most Afro-Latina artists in the space. While Latino artists who manage to find success are a big win for Latino representation in the music industry, the obstacles Afro-Latino artists face are still an issue.
It’s still unsurprising that contemporary Afro-Latina artists like Goyo from ChocQuibTown, who not only possesses remarkable musical talent but is also a vocal advocate for the Afro-Latino community, encounter obstacles in attaining equal levels of fame and recognition compared to their white-presenting counterparts in Reggaeton, such as Natti Natasha, Anitta, Young Miko, and Rosalía. This discrepancy extends to male artists, such as Sech and Ozuna, who find themselves facing similar challenges when measured against the success of Bad Bunny.
The sexual objectification of women in reggaeton further aggravates this erasure. Music videos often depict women, particularly Afro-Latina women, as sexual objects rather than as artists or contributors to the genre. A glaring example of this is J Balvin's downright racist and sexist "Perra" video. This narrative reduces Afro-Latina women to highly sexualized, one-dimensional figures, overshadowing their talent and contributions.
Despite the challenges and hurdles, Afro-Latino urban artists continue to take up space in the industry and strive for success while championing their roots. Rising stars like Colombian Afro-Latina rapper Mabiland, who opened for Coldplay in Bogota in 2022, La Dame Blanche, Cuban rapper and flutist, and J Noa, a Dominican teen rapper who was nominated for best rap/hip-hop song at the 2023 Latin Grammys have promising careers ahead of them.
Reggaeton's popularity continues to soar on the global stage, showing just how much the world loves Latin urban music. Still, we're not telling the full story. We're overlooking the roots of the genre and the Afro-Latino artists who helped bring it to life. Isn't it time we spotlight the rich blend of influences that created reggaeton, from its start in Afro-Caribbean rhythms to its rise across Latin America? Let’s give credit where it's due to those who have added their unique experiences and personalities to its vibrant history.
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