In The Community
Bad Bunny’s latest studio album, “DeBÍ TiRAR MáS FOToS” (DtMF), released on January 5, 2025, is both a homage to Puerto Rico and a bold statement on the island’s cultural and political struggles. From the sounds of bomba and plena to the sharp lyrics about gentrification and displacement, DtMF is a reminder of what it means to use art to spark critical conversations and drive social change.
Bad Bunny’s Political Activism
Bad Bunny’s journey as a political advocate can be traced back to the 2019 protests in Puerto Rico, which demanded the resignation of Governor Ricardo Rosselló following leaked chats exposing corruption and derogatory comments. Bad Bunny joined thousands of Puerto Ricans in the streets, using his voice to denounce a system that had, in his words, “taught people to stay quiet.” His social media posts during this time encouraged people to protest, amplifying the movement that led to Rosselló’s resignation.
Since then, Bad Bunny has been consistent with his advocacy for political engagement. In 2024, as Puerto Rico prepared for a critical election, he spoke out against voter apathy, urging young people to register and vote. His comments came after data revealed that 75% of newly eligible voters under 21 hadn’t registered. Bad Bunny has also been critical of the laws and policies that increase inequality in Puerto Rico.
He’s been outspoken against Acts 20 and 22 (now combined into Act 60), which offer tax incentives for wealthy U.S. citizens to move to Puerto Rico. While marketed as a way to boost the island’s economy, these laws have contributed to gentrification, rising housing costs, and the displacement of local communities. Bad Bunny has also used his platform to address global social issues. He has been supporting LGBTQ+ rights, often challenging gender norms through his fashion and performances, speaking up against gender violence, and raising awareness about environmental issues for years.
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DtMF: Bad Bunny's Love Letter to Puerto Rico
Bad Bunny’s music is often a platform for his activism, combining catchy beats with sharp social commentary. In 2018, his song “Estamos Bien” became an anthem for resilience after Hurricane Maria, calling attention to the U.S. government’s neglect in the disaster’s aftermath. In 2022, the music video for his song “El Apagón,” transitioned into an 18-minute documentary exploring Puerto Rico’s power grid failures, gentrification, and colonial legacy.
- YouTubewww.youtube.com
DtMF is Bad Bunny's most Puerto Rican and politically charged album to date, featuring traditional island sounds and contemporary urban beats. In this album, Bad Bunny plays with a variety of genres, including salsa, plena, bomba, and música típica as a way to highlight the island’s musical heritage and dive deep into his own identity with impressive emotional vulnerability. He also teamed up with local artists and students from Escuela Libre de Música San Juan, making space for some of Puerto Rico’s emerging talent to shine.
In an interview with Time Magazine, he shared, “This is an album of Puerto Rican music, and a completely different vibe from what any other artist has done. I found what my roots are: the sound that represents me.” In songs like "LO QUE LE PASÓ A HAWAii," he draws parallels between Puerto Rico and Hawaii, warning against the dangers of cultural erosion and over-tourism. He sings:
“Quieren quitarme el río y también la playa
Quieren el barrio mío y que abuelita se vaya
No, no suelte' la bandera ni olvide' el lelolai
Que no quiero que hagan contigo lo que le pasó a Hawái”
This translates to:
"They want to take away the river and also the beach,
They want my neighborhood and grandma to leave
No, don't let go of the flag and don’t forget the lelolai
I don't want them to do with you what happened to Hawaii"
With these lyrics, he highlights fears among Puerto Ricans about losing their cultural identity as a result of Act 60, which has prompted an influx of rich Americans seeking to take advantage of tax incentives. Between 2021 and 2022, about 27,000 people moved from the U.S. mainland to Puerto Rico, according to U.S. Census Bureau data.
In “TURiSTA,” he critiques tourism in Puerto Rico through a relationship analogy. In the same Time Magazine interview, he explained, “Tourists come here [to Puerto Rico] to enjoy the beautiful places, and then they leave and they don't have to deal with the problems that Puerto Ricans have to deal with day-to-day. Translating that analogy to a romance, there are also people who arrive to share [memories with you] and only see the best part of you [...] and they leave. They couldn't see that part of each one of us: the defects, the trauma, the worries, the pains, the wounds of the past. It's like they were a tourist in your life.”
Alongside the album, Bad Bunny released a short film with the same name and it’s a visual companion to the album, touching on themes of cultural identity, memory, and the importance of preserving Puerto Rican heritage in the face of modernization and outside influences. Like the album, the short film is a moving call to action, urging audiences to value and protect their cultural roots while acknowledging the inevitability of change.
- YouTubewww.youtube.com
Latino Artists as Catalysts for Social Change
Bad Bunny isn’t alone in using art as a tool for change. Latino artists across the board have always been at the forefront of activism, from the Mexican muralists of the early 20th century to today’s artists and movements, such as Teresa Margolles, who confronts themes of violence and identity within the context of drug-related crimes and political corruption in Mexico.
Social media and digital platforms have amplified these efforts, allowing artists to reach more people and add more fuel to movements that affect Latine communities. While artists play a big role due to their massive platforms, the role of audiences can’t be understated when it comes to amplifying their messages and, more importantly, taking action to drive progress and change.
The lack of mainstream coverage on many of the issues that Bad Bunny is highlighting in DtMF proves how important it is to have alternative platforms for raising awareness and inspiring action. As artists continue to use their artistic expression for social change, audiences are reminded that art isn’t only a medium to share and consume stories, but a powerful tool to shape them.
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Whether the industry wants to fully accept it or not, Latino musical talent is nothing short of impressive. No matter the hurdles, Latina artists, in particular, are breaking down barriers and making spaces for themselves. There’s just no holding back their creativity, voices, and multitalented approach to music, and we love to see it. While there are plenty of established Latina artists to gush about, like Becky G, there are also rising stars that deserve much more attention. To celebrate World Music Day, here are 8 rising Latina artists you need to check out ASAP
RaiNao
Photo by rainaopr on Instagram
RaiNao is a very interesting artist and she’s out there blending urban beats, jazz melodies, and pop sounds like no other. Her journey started with a solid foundation in music theory and saxophone training in Puerto Rico, setting the stage for her versatile music style. She was a backup vocalist for Rafa Pabon, but she has struck out on her own. RaiNao is known not just for her technical skills, but also for her production level and knack for bending genres. She has created an identity that’s very unique to her and it’s exciting to see what boundaries she’ll continue to push in 2024.
Joaquina
Photo by joaquina on Instagram
Joaquina is a Venezuelan singer and songwriter whose music resonates deeply because it captures teenage angst perfectly. Her indie pop-rock songs are also authentic and vulnerable, which is something everyone can connect to. Tracks like "Rabia" and "Niñas de Instagram" have struck a chord with young audiences and they’ve impressed industry veterans. Joaquina won the 2023 Latin Grammy for Best New Artist and that was just the beginning. Her latest single is “escapar de mi” and she has an album on the horizon, so it will be fun to see how her music evolves as she grows.
Kenia Os
Kenia Os is a Mexican singer-songwriter who went from YouTube content creator with 5.8M subscribers to pop star. Her breakout track "Malas Deciciones" marked a turning point in her career and, so far, she has collaborated with Latino artists like Thalía and CNCO. She’ll be touring in 2024 and 2025 all over Mexico, so it’s going to be a big year for her. Kenia Os is definitely one of the rising stars in the Mexican music scene and you should check out her YouTube channel if you want to find new favorites.
J Noa
Photo by jnoamusic on Instagram
J Noa is a Dominican rapper who has been rising the ranks in the hip-hop scene. Her sharp and clever lyrics, combined with a breakneck delivery are nothing short of impressive. J Noa’s talent earned her a Latin Grammy nomination for Best Rap/Hip-Hop Song in 2023 and her Tiny Desk concert also earned her a lot of recognition. It’s clear that J Noa is just getting started and her EP, “Autodidacta,” is only a taste of what’s to come for this Dominican rapper.
Nicki Nicole
Photo by nicki.nicole on Instagram
Hailing from Argentina, Nicki Nicole has amassed 22M followers on Instagram and her rise to fame has been incredible. Her collaborations with artists like Rauw Alejandro and Tiago PZK have catapulted her into the international spotlight, establishing her as one of the top Latin R&B, reggaeton, and Latin hip-hop Latina artists. With hits like "Colocao" and "Mamichula," Nicole’s talent is undeniable and the way she navigates different musical styles is very interesting. She also has a great Tiny Desk concert and has even appeared on The Tonight Show, so check out her YouTube channel to see what she’s got.
Ludmilla
Photo by ludmilla on Instagram
The way Brazilian singer-songwriter Ludmilla combines funk, pop, trap, and R&B is insane! In 2020, she became the first Afro-Latina to reach a million streams on Spotify with her song "Fala Mal de Mim" and that would only be the beginning. Only two years later, she won a Latin Grammy in 2022 for Best Samba/Pagode Album and became the first Afro-Latina artist to get the honor. She’s a dynamic artist and is known for her versatility, which has influenced the Latino music scene. Ludmilla is one of the Latina artists who’s rushing in a new generation and her music transcends language barriers.
Girl Ultra
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Girl Ultra's journey from dreaming of Coachella to performing on its stage in 2024 is a reminder that dreams can come true with perseverance and talent. This Mexican musician is known for her versatility as an artist, ranging from electronic dance beats to soulful ballads. She has captivated audiences all over the world and she’s one of the most interesting young Latina artists in the scene. Girl Ultra is also known for her dynamic performances, so keep an eye on her socials if you want to catch one of her shows in the U.S.
Ice Spice
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Last but certainly not least, Ice Spice is an American rapper of African-American and Dominican descent with an impressive rise to fame. Her Grammy nominations and chart-topping collaborations with artists like Nicki Minaj, Taylor Swift, Rema, and more, speak volumes about her talent and her future in the industry. Ice Spice has had many viral hits, including “Barbie World,” "Boys A Liar Pt. 2,” "In Ha Mood,” and more. Her debut album "Y2K" is on the horizon for 2024, so we suspect she’ll make an even bigger impact in the industry with her blend of Hip hop, drill, Jersey club, and pop rap.
Selena Quintanilla, the absolute Queen of Tejano Music, forever changed Latino culture. She left a mark that we don’t think will ever be erased and her music is still a staple in any respectable Latino playlist. A lot of people know Selena for her talent, beauty, and tragic end, but there’s still so much to learn about her. She was a fascinating person and there are a few lesser-known things about her we think everyone should know. Do you think you know everything about Selena? Here are 8 things that may surprise you:
She Experienced True Love
Photo by Chris Pérez on Instagram
Selena’s relationship with Chris Pérez is well known at this point and he was her first and only love. But did you know that they had a couple’s song? You know, that one song couples love and has deep meaning in their relationship. Selena and Chris’ song was “More Than Words” by Extreme. In his book, “To Selena, With Love,” Chris reminisces about the song, writing, “As we sat there, Selena put her head on my shoulder and started softly singing one of my favorite songs, ‘More than Words,’ by a phenomenal band called Extreme that I’d introduced to her not long before. Those lyrics seemed to describe our feelings for one another perfectly.”
Selena Said “I Love You” for the First Time in a Pizza Hut
Photo by Chris Pérez on Instagram
In his book, “To Selena, With Love” Chris also shared the story about the first time they told each other “I love you.” It turns out they were at a Pizza Hut, enjoying Selena’s favorite food (pizza with extra pepperoni), when they started talking about what they wanted for their relationship in the future. That’s when Chris let her know how much he cared about he. At the time, they were keeping the relationship a secret from her father and he was agonizing about that. Well, the confession must’ve moved Selena deeply because that’s the moment she said “I love you” for the first time. As if it wasn’t obvious enough, Chris said it right back, sealing the relationship.
Selena Was Quite a Foodie
Photo by Sung Park
If there’s something Selena loved as much as music was food! She loved to eat it, cook it, and she loved talking about it as well. She often experimented with different recipes, but she preferred traditional Mexican dishes. Her absolute favorite restaurant in Corpus Christi, where she lived, was the Hi-Ho Restaurant, and you can still visit it today. The restaurant honors her by keeping photos of her and they even have a mural painting of her. Not to mention the food is amazing, so it’s a go-to spot for authentic Mexican dishes.
Selena Struggled with Shyness
Image Credits: Universal Music Latino
You wouldn’t think it by watching her performances, which are still captivating and electric, but Selena was naturally quite shy. She often felt nervous before going on stage, but she leaned on her family and close friends to get that confidence boost she needed to get out there. Once she was on that stage, the shyness melted away and she had a special way of connecting with the audience. That’s that star power that you just have to be born with!
She Was Actively Involved in Songwriting
Image Credits: Warner Music Latina
Selena was deeply involved in the creative process of her music and she co-wrote many of her songs. Her family was very involved in her music as is well known and she worked closely with her brother, A.B. Quintanilla for her songwriting. He was the principal songwriter and producer for her band, helping Selena’s multi-talent and versatility shine through in her music.
Selena Was a Passionate Learner
Photo by Juan23carlos on Wikimedia Commons
One of the things that characterized Selena was her passion for learning. She finished high school through correspondence while she was touring and then she went to California University, where she started working on her business degree through correspondence as well. She loved visiting schools to help kids understand how important education was and she also created a stay-in-school campaign in 1994 to kick off American Education Week at Cunningham Middle School. For that event, she created an education video called “Mi Musica,” where she told kids, “Your high school diploma is one of the most important things you’ll accomplish in life, so use your heads, my friends, and stay in school.”
Selena Was an Avid Collector
Photo by Ninara on Wikimedia Commons
Another thing you may not know about Selena is that she was quite a collector! She particularly loved collecting Fabergé eggs, which is understandable because they’re gorgeous. Selena started this hobby later in life, but she managed to amass a significant collection by the time of her passing.
She Was a Humble Queen
Photo by Sung Park
One of the things that people love most about Selena is how down-to-earth, humble, and warm she was. For example, Selena loved to shop at regular stores like Walmart even at the height of her fame and she didn’t keep it a secret at all. It’s been reported that one day, a stranger complimented Selena on a dress she was wearing and she told the lady she got it at Kmart. Suzette, Selena’s sister and drummer, was with her at the time and she was a little embarrassed. “Why did you say that?” she reportedly asked Selena, to which the star answered, “What? I did get it from there!” We love a humble and honest queen!