In The Community

collage made with storefront photos of different stores and corporations
Luz Media - Sayuri Jimenez

The Latino Freeze Movement is attempting to shake up the economy with a bold message and protest: if corporations won’t stand by Diversity, Equity, and Inclusion (DEI), Latino consumers won’t stand by them. Leveraging the collective buying power of the Latino community in the U.S., which is expected to exceed $2.5 trillion in 2025—with their GDP also reaching an estimated $3.7 trillion and considered the fifth-largest in the world—the movement seeks to hold corporations accountable by directing spending toward businesses that support Latino and immigrant communities and away from companies that are rolling back their DEI commitments.

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long shot of asylum seekers sitting in front of temporary migrant shelter tent

Image of the Floyd Bennett Field shelter, featuring the large tents where residents live.

Editor’s Note: This article was updated on December 10, 2024, to include new information about the closure of the Floyd Bennett Field shelter, announced shortly after the original publication.

In a significant move to protect vulnerable migrant families, New York City officials announced the closure of the Floyd Bennett Field shelter in Brooklyn, which houses approximately 2,000 asylum-seeking families. This decision, driven by concerns about potential federal enforcement under the incoming Trump administration, signals a response to advocates' urgent calls for action.

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