5 Empowering Latina Entrepreneurs for Some Girlboss Inspo

Beatriz Acevedo – Suma Wealth

Beatriz Acevedo is a tech entrepreneur and co-founder of Suma Wealth, a financial technology platform designed to help Latine communities build wealth. Her goal is to make financial education accessible, engaging, and culturally relevant for young Latinos in the U.S. By offering personalized financial tools, Suma Wealth empowers users to take control of their finances through culturally resonant content.

Beatriz’s career spans media and tech, and she’s a fierce advocate for Latino representation in both industries. She’s been named one of Fortune’s 50 Most Powerful Latinas, and her work is changing the way Latino communities approach financial literacy.

Carolina Contreras – Miss Rizos

Carolina Contreras, also known as Miss Rizos, is a Dominican entrepreneur who founded a natural hair salon and brand that celebrates Afro-Latina beauty. Her salon, Miss Rizos Salon, started in Santo Domingo and has expanded to the U.S. with a location in New York City. The Miss Rizos Salon is a space where Afro-Latinas can embrace their natural hair and challenge beauty standards rooted in Eurocentrism.

The Miss Rizos hair care line, which offers curly-hair essentials line leave-in conditioner, sulfate-free shampoo, defining mouse styler, and more, is available with shipping worldwide. Carolina’s work goes beyond hair care—she’s also an activist for racial and gender equality, using her platform to address systemic discrimination in beauty and beyond.

Ana Flores – We All Grow Latina

Ana Flores is the founder and CEO of We All Grow Latina, a network and community of Latina creators, influencers, and entrepreneurs. Ana launched the platform to connect and support Latinas who are building their own brands, offering everything from networking opportunities to mentorship programs.

We All Grow Latina has become the go-to platform for Latina empowerment, amplifying voices and providing resources to help women succeed in business and beyond. Ana’s work is all about building community and making sure Latinas have the tools they need to thrive.

Silvia Martinez – Mama Latina Tips

If you have a passion for food and uplifting your cultural roots through recipes, Silvia Martinez will be a great inspiration. She started Mama Latina Tips in 2009, a cooking blog where she shares her culture through food with over 300,000 followers online. Her passion for sharing authentic Mexican cuisine and traditions made her very popular in the space, and she even won 'The Great American Recipe' on PBS, which further established her success as a culinary entrepreneur.

Born and raised in Mexico, Silvia moved to California 21 years ago, where she now lives with her husband and two sons. As one of the first bilingual mom bloggers in the United States, Silvia has collaborated with major brands and spoken at leading blogger conferences like Blogher, We All Grow Summit, and Hispanicize. So she’s definitely one to follow if you want to build a brand around what you’re passionate about.

Cristina Villanueva – Negozee & Ambas Financial Services LLC

Cristina Villanueva is the co-founder of Negozee, a platform created to empower Latino entrepreneurs, and the owner of Ambas Financial Services LLC, a bilingual tax preparation and accounting business. Named one of Wisconsin's 46 most influential Latino leaders in 2022, Cristina actively uplifts Latino business owners in Milwaukee by offering training and resources through Negozee.

She has also established initiatives aimed at educating and supporting Latino communities, so she’s not just a successful entrepreneur, she’s also an advocate for Latino empowerment. Cristina’s dedication to uplifting others has made her a leader in the Latino business community, and her influence continues to grow.

These incredible Latina entrepreneurs are leading the charge in tech, finance, beauty, fashion, and beyond. So, next time you’re looking for inspiration, look no further than these powerful women.