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Stanley from The Office
Season 5 Reaction GIF by The Office

Some of us might be able to relate to this: you find a hobby, start to love it, and start using your hobby to connect with your family and friends only to suddenly have your loved ones convince you to turn your passion project into a side hustle. Your passion for your hobby takes a backseat and leaves you stressing about a business plan, a logo, a brand, a bank account, and all other tedious things that suck the joy out of something you once loved. How did you get here?

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Ashley K Stoyanov Ojeda and her book "Jefa In Training"

The road to success for an entrepreneur is often a rollercoaster. Just getting started is often scary and daunting. As Latinas, many of us tend to inherit the "scarcity mentality" and our families and friends who often mean well, discourage us from setting off on a path different from their own. They say things like it's not dependable, or it's too hard, or what if we fail? Despite that, Latinas are now, more than ever, building successful businesses and have been leading the way for several years now.

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woman in black long sleeve shirt lying on white wooden table
woman in black long sleeve shirt lying on white wooden table

Generally speaking, family is significant in Latino culture. Our traditions and customs usually involve lots of family time and lots of family members. Even extended families like second cousins are important and influential people in our lives. When you come from a large Latino family, you may find yourself feeling like you have to live up to all the different standards set for you, which of course, can end up becoming severe sources of stress.

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