Lucy Flores
Lucy, a licensed Nevada lawyer, is a former Nevada Assemblywoman. She and three of her Latina colleagues became the first Latinas to be elected to the state legislature in the state's history in 2010. She continued breaking barriers when she ran state-wide for Lt. Governor and then for Congress. Lucy changed course in 2016 when she began a successful career in digital media. She launched the public affairs department at Latine digital publisher mitú, then launched Luz Media when she realized that Latinas, except for some stereotypes here and there, were almost entirely absent from mainstream media and decided to do something about it.
In The Community
What's in a Name? Hispanic, Latino, and More Explained
Identity labels (which are socially constructed) continually evolve as they shift through generations and as people grapple with predefined categories. As individuals redefine and express themselves, these labels are bound to transform, especially within intricate and often misinterpreted communities like Latinos whose racial backgrounds range from Indigenous to Black to white, to the ever elusive but not formerly recognized, “Brown.”
Latinos represent all races. It’s important to note that Hispanics are considered an ethnic group, which means they share a common language, culture, and heritage, but not a common race.
According to Pew Research Center, a 2019 poll showed that nearly half of Hispanics (47% to be exact) preferred to identify with their family's home country, while 39% went with "Latino" or "Hispanic," and a solid 14% just called themselves American. With so many in the Latine community using specific and general labels, how do they choose which ethnic or racial category to tick? (By the way, at Luz Media, we use all these terms freely. We won't claim to be the final word on this never-ending debate.)
It's also interesting to note that Hispanic personal identity begins to fade across generations. Pew Research also found that at least 11% of American adults with Hispanic ancestry no longer identify as “Hispanic.” Rather, they report having “Hispanic or Latino” ancestry instead of using a label as their racial or ethnic label. By the 4th generation of U.S.-born Latinos, only about 50% are using the Hispanic or Latino label, and the other 50% identify as non-Hispanic with Hispanic ancestry or heritage.
As if that's not complicated enough, it should further be noted that there’s been an increase in some U.S.-based Latinos who have reconnected with their Indigenous roots and who decline to acknowledge any Spanish lineage or who instead choose to claim their indigeneity only or partially, whether genetically accurate or not.
As “Hispanic Heritage Month” celebrates the histories, cultures, and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, and Central and South America, it's important we understand and respect the diverse ways in which each individual chooses to identify. Labels often carry deep personal, historical, and cultural meanings, and it's a testament to the richness of the community that so many terms exist.
The beauty of identity is that it's fluid, multifaceted, and deeply personal, and understanding these labels is just the beginning of appreciating our rich heritage.
So, without delving further into the complex topic of race and identity, which could fill an entire Ph.D. curriculum, we'll focus on the surface-level subject of the identity labels that exist for Latinos, Latine, Hispanic, and whatever you choose to call yourself (and what people who aren't Latino call us).What is Hispanic?
This term refers to people who originate from Spanish-speaking countries. It includes Spain but excludes Brazil (where Portuguese is the official language). For instance, the reasoning goes that both someone from Spain and another from Mexico would be considered Hispanic because they both come from Spanish-speaking countries. The term was popularized in the U.S. during the 1970s Census as a way to categorize residents who identified with Spanish culture or origin, irrespective of race.
Many Latinos are weary of this label because it emphasizes the language and European Hispano roots and, in turn, the connection to Spain. For some time, "Hispanic" was the preferred term for those with roots in Spanish-speaking nations in Latin America. However, it has lost favor for what was seen as a more "precise" term for our community, "Latino.”
Hispanic remains as a legacy term, but is highly disfavored in its use to describe people from Latin American countries, rather than Spanish-speaking European countries like Spain.
What is Latino/Latina?
"Latino" (for men) and "Latina" (for women) are terms used predominantly in the U.S. to describe people who hail from Latin America or have ancestry there. This encompasses a large group of countries from Mexico in North America, through Central America, the Caribbean, and down to South America. As mentioned earlier, while Brazilians aren’t usually considered Hispanic (because their official language is Portuguese and many don’t speak Spanish), they are Latino because Brazil is in Latin America.
The term "Latino" gained widespread recognition in 1997 when the Office of Management and Budget included it in government publications. It was also used on the 2000 Census alongside "Hispanic/Latino." Its purpose was to create a broader umbrella for people with origins from various Latin American countries and a few Caribbean nations.
However, here's the issue: not everyone traces their roots to post-colonial Latin America. For instance, consider native Mexicans before Spanish colonization, native Mexicans in the U.S. prior to the Mexican-American war, and some Brazilians and other South Americans who don't identify as Latino. There’s also the gendered language component that many U.S.-based Latinos don’t identify with and argue isn’t inclusive of the non-gender conforming community.
The catch-all term that was supposed to include everyone unfortunately has more gaps than the well-worn chanclas we refuse to part with.
What is Latinx?
"Latinx" is the solution to the gendered Latina and Latino terms that was created as a gender-neutral and inclusive term, mostly adopted among younger generations and LGBTQ+ communities in the U.S. It's a way to encompass all identities, beyond just male and female, from the Latin American diaspora.
One common argument against the term "Latinx" is that seeks to change the foundational nature of the gendered Spanish language. Spanish language purists can’t accept the fact that a language could be changed in any way, although language is always in flux and changes all the time. It's worth noting that Spanish was the language of colonizers, and if the genocide of indigenous Latin-Americans had never occurred, many of us who aren't of Spanish descent might be speaking local native languages and dialects today. So, the "our Spanish is sacred" argument is a tough sell.
That being said, the disdain for this term is fairly widespread. Regardless of validity of critique or not, the vast majority of people simply don't identify with Latinx. According to the Pew Research Center, 1 in 4 U.S. Hispanics are familiar with the term "Latinx," but only 3% actually use it. They also report that young Hispanic women are the most likely to use it.What is Latine?
As the Spanish language continues to evolve for Latinos in the U.S., the gendered language with nouns often ending in "o" for males and "a" for females, created a need for a gender-neutral term. Given that Latinx was so disliked and didn’t work well linguistically, "Latine" emerged as a gender-neutral alternative to Latino/Latina/Latinx. The term has gained traction, especially in recent years, amongst those who seek a term that avoids binary gender distinctions.
Pronounced LAA-TIN-AYE, this term is no stranger to challenges, just like Latinx. However, the term Latine can be smoothly integrated into Spanish pronunciation. So, now we have a gender-neutral term that's both pronounceable and usable in Spanish.
Latine is the latest addition to the label game and seems to be gaining acceptance among our community. Since it's easy to say in Spanish, it looks like this term, initially the underdog, might be here to stay.
As an aside, Luz Media has adopted Latine Hispanic Heritage Month as its preferred label for the month.
What is Afro-Latino?
The term “Afro-Latino” is used to describe Latin Americans with African ancestry. Latin America, due to historical factors such as colonization and the transatlantic slave trade, has a significant number of people who identify as both Black or Afro and Latino. This term underscores the importance of recognizing and celebrating the diversity of the larger Latino community.
The term Afro-Latin@/x/e has gained widespread popularity as a response to the historical invisibility and deliberate erasure of Latin-American and Caribbean individuals with African heritage.
For even further clarity, "Black Latinos" is a label that includes Latinos of mixed race or those who don't identify with the "Afro" descriptor. These terms have risen in prominence as they enable discussions and confront the prevalent issues of anti-blackness and colorism within both our native Latin American countries and the United States.
In particular, the terminology regarding Afro and Black Latinos is evolving rapidly. After being marginalized and discriminated against for so long, the Afro-Latino community is eager to express their experiences and identities. Their voices are vital in the Latino community as a whole, and we wholeheartedly support their efforts to define their identities and shout out their pride in their Afro and Black roots.
What is Chicano?
According to the 2019 U.S. Census Bureau population estimate, among different Hispanic subgroups (that's their term, not ours), Mexicans were the largest group, making up a significant 61.4 percent. Following the Mexican group, were Puerto Ricans (9.6 percent), Central Americans (9.8 percent), South Americans (6.4 percent), and Cubans (3.9 percent). So, it's only right that we mention the OG label: Chicano.
Chicano is a term that originated in the United States and describes Americans of Mexican descent. It became popular during the Chicano Movement of the 1960s and 1970s when Mexican-Americans sought to regain control of what was a mostly derogatory term and define their identity in terms of cultural heritage, rather than immigration or class status, or assimilation. It's a proud declaration of Mexican-American heritage and has political and social connotations tied to civil rights and empowerment.
After the term’s popularity waned a bit, it has recently started gaining momentum with younger generations and popping back up into popular culture through music festivals, art displays, and celebration of Chicano culture more broadly.
What is Mestizo and Mulatto?
The term mestizo means mixed in Spanish and is generally used throughout Latin America to describe people of mixed ancestry with a white European and an indigenous background. Similarly, the term “mulatto” – mulato in Spanish – commonly refers to a mixed-race ancestry that includes white European and black African roots. In 2015 the Pew Research Center reported that Latinos identifying as “mixed race” was on the rise. In the study, respondents were asked if they identify as “mestizo,” “mulatto” or some other mixed-race combination, one-third of U.S. Hispanics said they do.
This tracks with the recent increase in the U.S. Census, where the increase in Hispanics reporting as “multiracial” continues, as it has been since the 2010 Census.
The topic of race and ethnicity for Latinos is as complicated as it sounds, and if we missed anything, it wasn't on purpose, we promise! The fact of the matter remains that U.S.-based Latinos don’t fit into a single box, and yet, for practicality purposes for media, research, policy-making, and a number of other important reasons, striving for an efficient way to refer to this community is an important endeavor.
No one term is going to be liked by all people. At Luz Media, we always strive to use the terms people identify with first, and a pan-ethnic term second. So, don't let this article stress you out too much. Remember, at the end of the day, we're all just trying our best.
- Machismo and Marianismo: What's the Difference? ›
- Is Latinidad the Latest Fad for Global Artists? ›
- Most People Mix Up Hispanic and Latino – Do You? - Luz Media ›
- End Gatekeeping and Build Real Equity - Luz Media ›
It's no secret that Latine voices, stories, and perspectives don't always get the attention they deserve in mainstream media. Avenida Productions decided to do something about that. Having launched a suite of products to help Latine creators, they are now setting their sights on building the first 100% Latino-owned movie studio in Hollywood.
As they disrupt the obvious racial discrimination still occurring in Hollywood, they're also building the studio in a way that allows the public to share in the future wealth by funding the project with community investment via a Wefunder crowdraising campaign.
To Avenida, this isn't just about celebrating Latine culture, lifting our voices, and stepping into a future where our stories are front and center; it's also about proving that our stories matter, our voices matter, and we matter by demonstrating the financial viability of a Latino-owned studio.
With over 2 trillion dollars in purchasing power, Latinos continue to be the dominant force amongst movie-goers. While they make up 19% of the population, they made up 29% of movie tickets sold in 2020, according to a study by the Motion Picture Association (MPA). Adding to this, movies with diverse casts make the most amount of money at the box office. Yet, Latine presence behind and in front of the camera continues to be dismal.
Avenida intends to do something about it. Their crowdfunding campaign can be found here
.
- Shaping Hollywood to Be More Inclusive of Latinas, One Story at a Time ›
- The Complete List Of Must-Watch Latino Films from the 37th SXSW Film Festival ›
- Latine Led Movies and Shows to Support Amidst Strike - Luz Media ›
- "Old Money" vs. "New Money": Reinforcing Racial Hierarchies? - Luz Media ›
- Necessary Reasons Latinas Need to See Themselves on Screen - Luz Media ›
The United States has quite a long history of violating constitutional rights and protections of people in the country. The dismantling of abortion rights and the horrific treatment of refugees are just a few recent examples of the U.S. falling short of its goal of developing a more perfect union. Recently, Mexico has been showing the U.S. up with its handling of these hot button issues, and this very religious, notoriously corrupt government has been surprising a lot of people.
Here are 3 reasons why some are now asking themselves if dual citizenship in Mexico is the way to go, and how to go about doing it.
Abortion isn’t Criminalized
https://commons.wikimedia.org/
Mexico made headlines when the Mexican Supreme Court declared it was unconstitutional to punish abortion, throughout the entire country. As of September 7, 2021, abortion was no longer a crime in Mexico, although its legalization varied by state. Mexico made headlines yet again on September 6, 2023 when the Mexican Supreme Court declared all laws prohibiting abortion unconstitutional and took the additional step of removing abortion from the federal penal code.
This is in stark contrast to the U.S., where states have been slowly but effectively taking away access to abortions and reproductive healthcare one draconian law at a time even before the fall of Roe v Wade in 2022. If you’re ever in need of abortion healthcare, Mexico is now a refuge for women.
Mexico’s Supreme Court ruling is a triumph for women and activists who joined the Latin American reproductive rights movement, the Marea Verde, which has successfully been gaining access to abortion and an expanded feminist rights agenda throughout Latin American countries.
Animals are Safe and your Products are too
black and white short coated dog with orange collarPhoto by benjamin lehman on UnsplashFor many years, various industries killed and tortured animals for the sake of beauty cosmetics and products, but no more. Mexico’s Senate passed a federal bill in 2021 that bans animal testing for cosmetics. This law also banned importing cosmetics tested on animals from other countries. Mexico is now the first North American country to prohibit cosmetic animal testing.
But Mexico had already been passing animal welfare legislation for years. In 2017, the Mexican government passed a federal ban on dogfighting and as of 2022, there's only one state, the state of Chiapas, that has yet to criminalize the mistreatment of animals, including dog fighting, in its local criminal code.
Byeeeeee colonialist Christopher Colombus!
https://commons.wikimedia.org/
So what’s the Citizenship Process?
If you don’t want to give up your U.S. nationality to become a citizen, then apply for dual citizenship with Mexico. Dual citizenship allows a person to be a citizen of two countries at the same time. It allows you to work, attend school, vote, have a Mexican passport, own property, and other benefits that are country-specific. On May 18, 2021, the Human Rights Bill, allowed people who are of Mexican descent but born in the U.S. the ability to officially be a Mexican national without having to be born in Mexico.
In Mexico, the Secretaria de Relaciones Exteriores (SRE) begins the citizenship process. First, you must verify that you meet all requirements for Mexican citizenship. Whether that be residency requirements or claiming nationality through either of your parents. The second step is completing the application provided and submitting any needed paperwork. Mexico’s consulate requires your U.S. birth certificate, your parents’ Mexican birth certificates, and proof of identification. All the documents must be consistent and have no errors that need to be corrected. This will all show your lineage to Mexico and why Mexican citizenship should be granted.
Once the fee is paid, the application will be processed. If approved, the applicant is granted dual citizenship. The next step, if your citizenship is approved, is to now apply for a Mexican passport.
There is no set time for how long the process can take, but it is estimated to take months.
As of 2019, nearly 10.9 million Mexican-Americans live in the U.S and the Human Rights Bill that was passed is opening doors to the possibility of not only living bi-culturally but also bi-nationally. No more having to choose a culture or even choose countries – you can have them both, and with all the recent progressive change occurring in Mexico, why not?
- Setting Boundaries in a Latino Family ›
- How to Plan When You Are Your Parents’ Retirement Plan ›
- This Mexican Artist Introduced Embroidery to Tattoo Design - Luz Media ›