Alpha Latina: Paola Mendoza, an Ode to Liliana

Paola Mendoza

She saw how her mother, driven by the love for her children, did whatever she could to survive. “We didn’t speak English. We basically had $200 dollars in our pocket and nothing else. I saw my mom go from being afraid, to being able to have her first job at a fast food restaurant, to attending community college to learn English. She laid the foundation for her American dream, our American dream.”



This dream was clouded during Paola’s youth. During her early education, she was put on the path of the school to prison pipeline. “For no real reason, beyond my name, I was placed in self-contained classrooms with just Brown and Black kids. I had behavioral issues because I didn’t have healthy outlets. These outbreaks were trivial, but for a woman of color, trivial outbreaks led to serious consequences. I got lucky because I had an extraordinary teacher, Mr. Atwood. He fought to get me out of those classes and I finished 7th grade with the remainder of the student population,” Paola recounts.

Group of women at the women's march.Noam Galai/Getty Images

After that pivotal moment in time, Paola went on to live her American dream, through which she seeks to bring this American dream to others. She is a film director, activist, author and co-founder of the Women’s March. “There is a power behind telling stories. We can actually change people and we can change hearts. When we truly listen to each other’s stories, that’s how we create community. That’s how we create equity,” affirms Paola. Her award-winning films have premiered in film festivals world-wide, where she focuses on telling the story of women and children affected by poverty and immigration.
In addition to filmmaking, Paola has also been the creative director for campaigns fighting for immigration reform, criminal justice reform, incarcerated mothers and women’s rights. She is also the co-author of “Together We Rise”, a New York Times best selling book that chronicles the rise of the Women’s March movement.

Child holding a sign that says "I Am A Child".Kisha Bari for “I Am A Child” by Paola Mendoza

Since the 2016 presidential election, Paola’s focus has turned to activism. This past summer she became a powerful, creative voice against family separations at the border. She took it upon herself to bring the stories of these children to the forefront. “I wanted to bombard the American public with emotional art that would spark activism. The policy was so horrific and cruel, that what I needed to do was uplift these stories and give people access to them.” That is how the “I Am a Child” campaign was born – a photo series which drew inspiration from the 1968 photo “I Am a Man”. “Exactly 50 years later, children were fighting for their civil rights, fighting to be seen as human beings.” Paola considers the work that she did to combat the child separation policy to be some of the most effective work she has ever done. Within six weeks, she was able to play a major role in placing the issue front and center in the media leading to changes in the policy (although the Trump Administration has repeatedly failed to comply with their own changes, and federal court-ordered changes).
Paola uses two powerful tools to keep herself motivated within these difficult fights – history and love. “While this moment in time has been painful, we must look to the past. We see that people have survived and won in very dark circumstances. We must look to past strategies and how other resistance and opposition movements have won back their dignity and rights. This summer was a dark time in regards to family separation. The Kavanaugh hearings were also painful. We were made to feel dispensable. That we can be thrown to the side. What has kept my power is love. When I feel alone or enraged, I have to tap into love and in this case it is love for immigrants. Love for that idea that my mother came to this country, willing to sacrifice her dreams for those of her children. Tapping into that power is holy.”
Now a mother herself, Paola also taps into the love she has for her own son. She fights for him and to make this world a better place for he and his friends. As a woman that was raised in Los Angeles and lives in New York, she also taps into the love she has for her country. “It was when Donald Trump was elected, that I was able to express my love for my country because I felt that it was slipping through my fingers. What keeps me going in the darkest of moments is the power and the revolutionary idea of love.”
This is the same love that she witnessed and learned from her mother. “She had to navigate through a world she knew nothing about,” says Paola, but what provided clarity amidst this uncertainty was love. A strong, resilient and infallible love that was evident that day her mother bought only two movie tickets. Walking into that movie theater, holding her brother’s hand, never did a young Paola imagine that one day she would be making films, and much less did her mother, Liliana, realize those simple sacrifices would inspire her daughter for a lifetime.]]>

bop the bigot video game logo

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

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