The Unseen World of Latina Goths

two goth girls in dark clothing and makeup smiling in moody lighting

The emergence of goth culture within the Latina community is intertwined with the historical backdrop of Latin America. Born amidst socioeconomic instability and political unrest, Goth culture, with its emblematic black attire, a penchant for the darkly romantic, and roots in post-punk music, has woven itself into the tapestry of societies worldwide, offering an escape and a form of resistance.


Goth culture first made its way into the Latina community in the late 1980s and early 1990s. It was heavily influenced by the Gothic rock and post-punk music scenes. This was a time when bands like Siouxsie and the Banshees, The Cure, and Bauhaus were gaining international popularity, and the messages of alienation and rebellion resonated with many Latina youth.


Gothic culture's fascination with the exploration of mortality, melancholy, and the macabre found a natural home within Latin America's cultural framework. From Mexico's Dia de Muertos to various folklore tales filled with haunting spirits and tragic love stories, gothic themes echo in Latine culture.

Throughout the years, many influential personalities have helped popularize this unique lifestyle, seamlessly integrating it into mainstream consciousness.

Kat Von D, a professional tattoo artist, entrepreneur, and TV personality, draws on her Mexican roots and remarkable gothic aesthetic to champion goth culture within the Latine community. From her distinctive fashion style and makeup to her thriving beauty line, she illustrates how this vibrant subculture can be an integral part of daily life.


Kat Von D’s husband, Rafael Reyes, or Leafar Seyer, also happens to be a talented musician and author that’s significantly impacted the Latina goth scene, particularly with his band, Prayers. They initiated Cholo goth, a compelling blend of goth and Mexican-American Cholo subculture. Through his work, Reyes addresses potent themes like violence, survival, and spirituality, offering a reflection of his experiences that resonates with the community.

Goth Latina influences are also making waves in the entertainment industry. Goth culture is becoming more visible in TV shows and movies. From Jenna Ortega’s Wednesday Addams in “Wednesday,” to Jackie Cruz's Flaca in "Orange is the New Black.”

Influencers like Mexican artist Lupe Vasconcelos, whose horror-themed illustrations capture her cultural heritage; Fernanda Lira, the forceful vocalist and bassist for the Brazilian thrash metal band Nervosa; and Patricia Morrison, the Cuban-American bassist for the gothic rock band Sisters of Mercy, whose Cuban roots enrich her music.

Each of these figures continues to shape and diversify the goth aesthetic within the Latina community and beyond, underscoring the genre's global reach and cultural inclusivity. Not to mention the countless content creators showcasing their amazing style, talent, and artistry on platforms like TikTok.

@stylebyariam_

I wanna go see depeche mode so badly 😭 #latinagoth#gothstyle#hautecouture #hautegoth#altlatina#corporategoth#9to5outfit#officeoutfit#9to5outfitideas #pleatedmidiskirt#teddyfresh#drmartensstyle#heartshapedbag #springtransitionoutfit

Goth culture within the Latina community serves as a tool for self-expression, a challenge to societal norms, and a reflection of their diverse heritage. This aesthetic allows Latinas to disrupt traditional beauty standards often associated with vibrant, colorful imagery, embracing instead a dark romanticism that mirrors Latin America's rich and contrasting history.

Latina goth culture offers a unique fusion of traditional and unconventional aesthetics, showcasing the community's diversity. Its evolution and growth, spurred by prominent figures and pop culture, continue to draw more of the Latine community into its witchy realm.

Dr. Martin Luther King Jr.

Martin Luther King Jr’s legacy in the Civil Rights space is an ever-present inspiration to all oppressed and marginalized people. MLK played a massively pivotal role in inspiring the Black community, but through his speeches, fights, and political views, he also effectively highlighted that the spirit of mutuality is where we needed to collectively focus. As MLK noted in his "Letter from Birmingham Jail," written on April 16, 1963:

“We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”

It’s in this spirit that he was able to influence Latino leaders and communities to join in the fight for civil rights and collective liberation.

Keep ReadingShow less
graphic design of a woman in front of her laptop with a tired expression. In the background it reads anxiety, work, stress
Luz Media

How does one measure success? We surely all have different ideas about what being successful means, but wouldn't you agree that in this day and age, we're bombarded with the idea that money and a career equal success?

Keep ReadingShow less
united states flag behind barbed wire
Photo by Pixabay

The Eaton, Palisades, and other fires have left Los Angeles County in a state of crisis, with widespread destruction and significant loss of life. Amidst the chaos, immigrant workers and the Latino community at large rallied to support the community and help save LA. At the same time, challenges for immigrants who are undocumented, immigrants who are documented, and anyone who fits the stereotype of what an “immigrant” looks like, continue to mount, as the Laken Riley Act makes its way through Congress, which threatens to undermine not just immigrant rights, but everyone’s rights.

Keep ReadingShow less