How “Eco-Chic” is Driving Tulum’s Environmental Devastation

aerial photo of a Tulum, Mexico white sand beach and turquoise clear ocean water
via unsplash Spencer Watson

The pristine coastline of Tulum, MX in 2017 before the onslaught of tourist and global warming devastation set in

Tulum is known as one of the most naturally beautiful and well-known destinations for people from all over the world. The beautiful beaches, “eco-friendly” lifestyle, low cost of goods, and abundance of culture make the Mexican destination a perfect paradise destination. But there is an ugly truth that's being ignored.

With a booming influx of tourists, investors, expats, and floating residents, the once-small Mexican village is now a tourist haven that’s becoming unrecognizable by the day. Since 2010 the population in Tulum increased by 65%. There’s no doubting Tulum’s attractiveness, but there’s a price for paradise, and the environment and the local residents are paying the tab.

a tropical setting of the Tulum, Mexico coastline with turquiose waters, rocks, and tropical greenery including a palm treethe tropical coastline of Tulum, Mexicovia unsplash Darren Lawrence

Fake Eco-Tourism

“Greenwashing” is a term that’s grown substantially in the past decade. The term refers to false or misleading marketing tactics that businesses use to market themselves as environmentally sustainable/friendly without actually making investments into business practices that help them deliver on those eco-friendly promises.

Many of Tulum’s newer residents have come from all over the world, opening new businesses, buying real estate, and driving tourism into the town. Though business might be booming, Tulum’s local infrastructure is struggling to catch up with the demands. The lack of infrastructure directly contributes to the environmental devastation occurring in large scale across Tulum.

The Yucatán contains the largest underground freshwater system in the world and was especially important to the Mayans as they utilized the cenotes, or sinkholes, that formed along the Yucatán as their main water source. The Mayans also believed that the cenotes acted as gateways to the underworld where their gods and spirits rested. Nowadays, tourists see those same cenotes as an attraction to experience and a perfect backdrop for social media posts, but recent findings show that as much as 80% of the cenotes are polluted due to improper disposal of garbage, pesticides, and even raw sewage.

an aerial photo shows a woman swimming in a cenote with dark water surrounded by rocks and access by a ladder

A woman swimming in one of Tulum’s cenotes.

via unsplash Mathilde Langevin

Along with the lack of infrastructure exists the sewage issue: much of Tulum’s “eco-friendly” resorts don’t have adequate sewage, and many of the new construction projects aren’t being connected into an existing network that can sustain the current population, let alone the ever expanding foreign population.

It’s estimated that as many as 80% of Tulum’s resorts do not have adequate sewage, leading to the contamination of the aforementioned Yucatán. Many of the beloved trendy places to visit run on gas generators, leading to both noise and air pollution to power most of Tulum beach. The failure of the notoriously corrupt local and federal govermment to enact and enforce legislation to protect Tulum’s environment is a direct cause of this, with developers paying top dollar to local officials that are all too happy to develop the land as quickly as possible.

There are also large economic impacts with the rise of newcomers to Tulum: many of the high-priced boutique hotels, vegan restaurants, yoga studios, and more that continue to draw in the “eco chic” tourists don’t actually generate any economic development opportunities for the locals. With many of the “eco-friendly” resorts charging nightly rates comparable to that of major U.S cities like New York and Los Angeles, the employees, local to the area, aren’t seeing their wages rise to reflect that.

The average monthly wage in Tulum is reported at $7,000 pesos, which in today’s exchange rate, is $336 dollars. Worse yet, that wage rate has remained largely unchanged since 2011.

Instead we’re seeing wealthy expats lining their pockets, and those of the local polticians and cartels, with the profit of their earnings while the local economy continues to stagnate in poverty wages. Without policy protecting workers, the environment, and local infrastructure Tulum is destined to become a wasteland that won’t ever be recovered.

The Future

There’s light at the end of the tunnel though - reports have found cleanups are underway for some cenotes in both Tulum and nearby Cancun, where high contamination rates were cited as risks for human health and the environment. The biggest factor in changing Tulum's local economy though, lies in tourists' hands.

While some tourists are attracted to “eco-friendly” travel, many aren’t doing the work to verify if these places are truly practicing what they preach. By looking for sustainable green and red flags when traveling, consumers can hold these resorts accountable for their environmentally friendly images and decide if they actually deserve your money.

Staying at resorts that utilize renewable energy sources such as solar or wind energy, limit electricity usage (common in tropical communities), provide water purification services, and practice responsible sewage practices that doesn't damage the local ecosystem are all ways of supporting the right kinds of business.

When in doubt, opt out of that trendy vegan place and look to support something locally owned that benefits Tulum’s local community. Listening to and respecting indigenous communities advocating for their environment is one of the most vital pieces of the puzzle, as these communities are disproportionately impacted by environmental devastation.

Consumers have a lot more power than they think. The power of the wallet can send a clear message that places like Tulum should be protected, and the money will stop flowing without that. Ultimately, it's up to individuals to care more about respecting the environment and the residents than their instagram posts.

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Not only did they choose to enter a very competitive market, but they took it a step further (pun intended) by deciding to make their products sustainable so that people don't have to choose between style, comfort, or mother Earth.

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