In The Community
The emergence of goth culture within the Latina community is intertwined with the historical backdrop of Latin America. Born amidst socioeconomic instability and political unrest, Goth culture, with its emblematic black attire, a penchant for the darkly romantic, and roots in post-punk music, has woven itself into the tapestry of societies worldwide, offering an escape and a form of resistance.
Goth culture first made its way into the Latina community in the late 1980s and early 1990s. It was heavily influenced by the Gothic rock and post-punk music scenes. This was a time when bands like Siouxsie and the Banshees, The Cure, and Bauhaus were gaining international popularity, and the messages of alienation and rebellion resonated with many Latina youth.
Gothic culture's fascination with the exploration of mortality, melancholy, and the macabre found a natural home within Latin America's cultural framework. From Mexico's Dia de Muertos to various folklore tales filled with haunting spirits and tragic love stories, gothic themes echo in Latine culture.
Throughout the years, many influential personalities have helped popularize this unique lifestyle, seamlessly integrating it into mainstream consciousness.
Kat Von D, a professional tattoo artist, entrepreneur, and TV personality, draws on her Mexican roots and remarkable gothic aesthetic to champion goth culture within the Latine community. From her distinctive fashion style and makeup to her thriving beauty line, she illustrates how this vibrant subculture can be an integral part of daily life.
Kat Von Dâs husband, Rafael Reyes, or Leafar Seyer, also happens to be a talented musician and author thatâs significantly impacted the Latina goth scene, particularly with his band, Prayers. They initiated Cholo goth, a compelling blend of goth and Mexican-American Cholo subculture. Through his work, Reyes addresses potent themes like violence, survival, and spirituality, offering a reflection of his experiences that resonates with the community.
Goth Latina influences are also making waves in the entertainment industry. Goth culture is becoming more visible in TV shows and movies. From Jenna Ortegaâs Wednesday Addams in âWednesday,â to Jackie Cruz's Flaca in "Orange is the New Black.â
Influencers like Mexican artist Lupe Vasconcelos, whose horror-themed illustrations capture her cultural heritage; Fernanda Lira, the forceful vocalist and bassist for the Brazilian thrash metal band Nervosa; and Patricia Morrison, the Cuban-American bassist for the gothic rock band Sisters of Mercy, whose Cuban roots enrich her music.
Each of these figures continues to shape and diversify the goth aesthetic within the Latina community and beyond, underscoring the genre's global reach and cultural inclusivity. Not to mention the countless content creators showcasing their amazing style, talent, and artistry on platforms like TikTok.
@stylebyariam_ I wanna go see depeche mode so badly đ #latinagoth#gothstyle#hautecouture #hautegoth#altlatina#corporategoth#9to5outfit#officeoutfit#9to5outfitideas #pleatedmidiskirt#teddyfresh#drmartensstyle#heartshapedbag #springtransitionoutfit
Goth culture within the Latina community serves as a tool for self-expression, a challenge to societal norms, and a reflection of their diverse heritage. This aesthetic allows Latinas to disrupt traditional beauty standards often associated with vibrant, colorful imagery, embracing instead a dark romanticism that mirrors Latin America's rich and contrasting history.
Latina goth culture offers a unique fusion of traditional and unconventional aesthetics, showcasing the community's diversity. Its evolution and growth, spurred by prominent figures and pop culture, continue to draw more of the Latine community into its witchy realm.
Leading Latina astrologist Jasmin Alejandrez-Prasad, better known as Esoteric Esa, is dropping a new affirmation deck, and her efforts to decolonize brujerĂa are more focused than ever. The goal of the âMalas Palabrasâ affirmation deck is to empower Latinas to embrace taboo thoughts and all those âbad wordsâ that weâre discouraged from saying or have been downright shamed for speaking.
Affirmation decks are cards that feature an uplighting or empowering sentence to encourage meditation and reflection. For many brujas and spiritual Latinas, affirmation decks are an important daily ritual and meditation practice.
Many people report that working with affirmation decks offers a quick boost of motivation, allowing you to tap into that chingona energy within. They encourage reflection and also offer a message that resonates within you, allowing you to integrate it into your thoughts and actions. More often than not, affirmation decks are focused on self-love, personal growth, emotional well-being, and more.
Esoteric Esa is taking a different approach, providing intentional affirmations that reframe dirty language into expressions of empowerment and anti-colonial resistance. The âMalas Palabrasâ affirmation deck contains 30 cards that explore themes like ancestral healing, sexual liberation, shadow work, and abundance mindset.
Luz got in touch with Esoteric Esa via email about her motivation behind the deck, and she shared, âI created this deck to remind those who are on their decolonial spiritual and healing journey that the process can be lighthearted. Oftentimes, we look at decolonial work and healing as very serious or intensive, which it is at times. However, it's also okay to own your darkness because those sides of our identities serve a purpose as well. I want us to understand the power of our words, and how even bad words or phrases with negative stigma can be used for a high vibrational purpose when manifesting.â
The fact is that when you have been silenced or told to watch your words enough times, censoring yourself becomes second nature. This affirmation deck says âTo hell with that!â and it invites you to hold space for yourself, speak your truth without filter, and manifest in a way thatâs authentic to you. Enough of bending yourself into shapes youâre not meant to be in.
With the âMalas Palabrasâ affirmation deck, Esoteric Esa reminds you of a simple truth: your words are your power, and they are self-induced spells, so you should be using them to craft your own empowering narrative. This deck is a guide to do exactly that while transforming language for decolonial power.
If youâve been hesitant to step into your bruja self, know that thatâs colonization at work. To break from that, itâs important to honor ancestral traditions and practice your spirituality to connect with the universal consciousness, which is a distinct source of power. Embracing brujerĂa with this perspective can guide you with greater purpose and help you dismantle the internalized biases that keep you away from beneficial practices.
The âMalas Palabrasâ affirmation deck is a great way to either dip your toes into or further your spiritual practice. Instead of denying taboo thoughts and shying away from bad words, this deck will help you embrace them and their power to become the baddie you know you should be.
Moreover, supporting a spiritual creator of color that truly represents your cultural background and identity is an additional important aspect. New Age decks made by white creators, whether thatâs tarot or affirmations, completely ignore the nuances of our experiences as Latinos.
As Esoteric Esa puts it, âI wanted to create a place of intersectionality for the mixed Latines and those who have a lot of shame for not being âenoughâ when it comes to the approval of Latinidad. This deck is rooted in smearing perfectionism, which is something I find often in New Age and White spiritual spaces.â She went on to emphasize that she intentionally incorporated Spanglish as an acknowledgment that not all Latinos are completely bilingual.
By prioritizing decks created by people of color, we not only support diverse voices within the spiritual community but also affirm the validity of our own cultural narratives. We reclaim our agency in shaping the spiritual landscape, ensuring that our stories, words, symbols, and traditions are honored and celebrated in their truest form.
When asked what she wants people to gain from this deck, she said, âThose who work with them will learn how to embody their energy from an authentically unapologetic mindset even further. That's a very powerful place to manifest from, and incorporating these cards will help many rework through guilt and shame from Patriarchal colonial harm by exploring taboo topics from religious sexual oppression to mental health. The community can expect a fun and quirky introspective approach when integrating these into their spiritual practice. Especially since each card offers a tip as a journal prompt exercise to work with the power of the phrases more intimately.â
In the space of spiritualism and brujerĂa, Esoteric Esa is one of the most respected voices in our community. She publishes in and contributes to major national outlets, including Cosmopolitan, PopSugar, Refinery29, and Bustle, among others. This new product reflects her values and core mission, which is to decolonize brujerĂa and help Latinas shift their mindset for unapologetic, authentic transformation.
âMalas Palabrasâ Affirmation Deck
Esoteric Esa
If youâre ready to speak the unthinkable, you can find the âMalas Palabrasâ affirmation deck here, ready for pre-order.
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