Understanding Gaslighting, Lovebombing, and Other Manipulative Tactics

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Luz Media

These days, everything has a label. Buzzwords like "gaslighting" or "lovebombing" might have come across your social media feed or been mentioned in your favorite podcast. As jargon-y as they might sound, these terms are essential to have but also to understand. By putting a name to these behaviors, we begin to demystify them, allowing for open discussions, recognition, and crucially, a means to call them out or in.



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Growing up Latina, we often grow up in the shadows of certain behaviors, deeply ingrained and normalized due to the constant influence of machismo in our culture. These practices, inherited from generation to generation or sometimes even demonstrated within our own family dynamics, can begin to chip away at our mental wellbeing, often without us being consciously aware of their impact.

Have you ever felt uncomfortable after having a big fight with your partner, only for them to show up later with an over-the-top bouquet of roses? (Bonus points if it happens in a public place, that way, you won’t turn them down.) Or felt sad and betrayed after having a date you thought was successful, only to find your date has seemingly vanished from the face of the earth, never to be seen or heard from again?

In our increasingly individualistic society, emotional responsibility is often overlooked, but we’re slowly making our way toward bringing more and more awareness to it. And a crucial step in this journey is calling out harmful practices that belittle emotions and are potentially manipulative. Let's have a closer look:

Gaslighting

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Picture this: You find yourself in a situation where you point out something your partner did or said, only for them to vehemently deny it ever happened, despite your unmistakable memory of the event. Alternatively, if they acknowledge an event occurred, they might belittle your emotions by saying things like, "You're too sensitive," or shift the blame to you, saying that it’s you who misunderstood or misinterpreted the situation.

This psychological manipulation technique is now commonly referred to as gaslighting. It involves the perpetrator making you question your own sanity, experiences, and perception of reality. It’s a tactic often employed in abusive relationships to sow confusion, undermine your feelings and experiences, shift blame, and establish control over you.

To be clear, if this happens to you, you are not “crazy” as they often allege and make you feel. Once you identify you are dealing with a gaslighter, it’s best to try to keep your distance and establish healthy boundaries, or if possible, just cut the person off completely because a gaslighter rarely tends to take responsibility for their actions and the impact of those actions on those around them.

Lovebombing

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Have you ever found yourself in a sudden downpour of affection that felt overwhelming, too coincidental, or almost too good to be true? If so, you might have experienced lovebombing. Lovebombing is a technique in which someone showers you with an excessive amount of love and attention, either to compensate for their abusive behavior, to manipulate you into feeling guilty for receiving such affection and subsequently compelled to reciprocate it, or to prime you for a cycle of giving and withholding which they then use to emotionally manipulate you further.

The ultimate aim is to make you feel deeply indebted and dependent on them, to the point where you cannot imagine life without their presence. This tactic is often accompanied by periods of withholding or "ghosting" you, and, in some cases, even periods of abuse. All these elements are deliberately designed to keep you in a state of confusion, with your adrenaline constantly running, which can lead to an unhealthy emotional attachment.

Ghosting

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Ghosting is the art of disappearing without a trace, cutting off all communication without any prior indication. It's a phenomenon that, while initially tied to dating, has spread to friendships and even professional connections. While it may seem like an easy escape for the ghoster, who is someone who potentially lacks emotional responsibility or maturity, it often leaves the ghosted feeling disoriented and hurt.

Benching

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In dating lingo, benching refers to someone keeping you in their life but not fully committing, much like a sports player kept on the bench during a game. This can also lead you to get stuck in the dreaded “situationship.” It can feel like they're playing with your emotions, engaging with you just enough to keep your interest piqued, while they explore other options or hesitate to take things to the next level, meanwhile, you’re holding on, thinking that someday they will fully commit.

The person doing the benching may have an underlying fear of commitment, enjoying the attention but hesitant to fully invest emotionally. Some people simply thrive on the thrill of the chase and lose interest once they feel they've won the other person's attention. But always remember, relationships should be built on mutual respect and genuine interest, not on uncertainty and doubt.

Haunting

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Imagine this: The person who ghosted you suddenly starts appearing in your social media notifications. They don't make direct contact, but their sudden presence, liking an Instagram post here, reacting to a story there, makes them hard to ignore. Or your ex, the one who must not be named, who only resurfaces twice a year - once to wish you Merry Christmas and then once more to ask you to pass along birthday wishes to your mother on his behalf.

This behavior is commonly referred to as haunting, a low-effort attempt to reconnect that can evoke old feelings and create confusion. It’s similar to Zombieing, where they resurface from the dead, only in this case, they aren’t even putting in as much effort as a zombie which really says a whole lot.

Haunting's intermittent and unpredictable nature leads to an emotional rollercoaster, causing anxiety and unsettled feelings. It fosters false hope for reconciliation, only to disappoint when genuine efforts to rebuild the relationship don't materialize. This emotional tether to the past hinders moving on and finding closure. This is where leaving the dead permanently blocked really comes in handy.

Stealthing

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While stealthing is often mentioned alongside all these other dating terms, it’s important to mention it goes far beyond simple dating jargon and is, in fact, dangerous and physically abusive. Stealthing involves the non-consensual act of removing or tampering with a condom during sexual activity without the knowledge or agreement of the other person. Originally associated with cisgender men's actions during penetrative sex, the term now includes the non-consensual removal of any barrier during any sexual activity.

Stealthing profoundly damages relationships, shattering trust and consent. It leads to feelings of violation, shame, and powerlessness, with lasting emotional trauma. The risk of STIs and unintended pregnancies adds further strain.

Stealthing is not a slip-up or a minor inconvenience; it is a form of sexual assault that violates a person's boundaries, trust, and consent, and at least one state, California, has made it illegal to do it.

Emotional manipulation is ever-present and ever-evolving. Therefore, giving a name to these sneaky tactics, no matter how they sound, is always essential. Being able to identify when someone is behaving in a way that is manipulative and/or emotionally abusive is the first step in being able to then respond in a way that protects your well-being and mental health.

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Have you ever met someone who seems overly confident, self-centered, or even downright rude? Maybe they constantly talk about themselves, disregard your feelings, or even manipulate situations to their advantage. And, if you're anything like us and countless other Latinas, you might've thought, is this person just a purebred a**hole, or are they a narcissist?

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Image by Sayuri Jimenez.

Nathalie Molina Niño has never been one to shy away from breaking barriers, and now, she’s focusing her attention on a new mission: demystifying corporate boardrooms for women, especially Latinas. Molina Niño is the President of Known, an asset management and financial services firm, a veteran tech entrepreneur and builder capitalist, and a board member at the iconic lingerie Brand, Hanky Panky, and others.

Like many corporate boards, Hanky Panky hadn’t publicly disclosed its board composition until recently. After the brand survived the challenges of the COVID-19 pandemic, Molina Niño decided it was time for more women, specifically more Latinas, to know what it means to be on corporate boards.

Coincidentally, the decision to finally be more vocal about this topic aligned with the start of Hispanic Heritage Month, which served as the perfect kick-off to the work.

"Something that rarely gets talked about and I think almost gets kept opaque by design is boards,” she explains in a recent Instagram announcement. “[This Latinx Heritage Month], that’s what I’ll be talking about.” Her goal? To equip more Latinas with the knowledge they need to navigate onto for-profit boards, where they can thrive and build multi-generational wealth.

For-profit corporate boards often feel like an exclusive club. And in many ways, they are, especially for Latinas, who hold the smallest percentage of board seats in Fortune 500 companies compared to other racial groups. According to the latest report from Latino Board Monitor, while Latinos hold 4.1% of these board seats (compared to 82.5% held by white people), only 1% go to Latinas. Molina Niño, a first-generation American of Ecuadorian and Colombian descent, is part of this boardroom minority.

When asked about her experience as a Latina board member during a recent Zoom interview, she said, “It’s been lonely. There’s not a lot of Latinas on boards.” She went on to explain that even serving on boards of Latina-founded businesses gets lonely because, “A lot of the times, people who serve on their boards represent their investors and, as a result, [...] you still don’t see a lot of Latinas on those boards.”

This lack of representation drives Molina Niño’s determination to increase Latina presence in corporate boardrooms. By sharing her insights, she hopes to give Latinas a roadmap to claim their seats at the table. “If you don’t know where to go, it’s impossible to figure out how to get there,” she says.

The Road to the Boardroom

Getting onto a for-profit corporate board isn’t an overnight achievement, but it’s not an unattainable dream either. People often think you need to be a CEO or have a certain type of background, but that’s one of the biggest myths about boards in Molina Niño’s experience. What they’re really looking for is expertise — whether that’s in finance, marketing, sustainability, or even technology. If you have that expertise, you’re already an asset. It’s simply a matter of which road you should take.

Understanding what boards are and how they operate is key to unlocking opportunities. For-profit boards serve as the governing body for companies, overseeing direction and financial stability, and guiding CEOs and executives in decision-making. But Molina Niño emphasizes that not all for-profit boards are created equal.

“There are two kinds [of for-profit boards] [...]. There’s the publicly traded business board and then, on the privately held side, there are, I would argue, two types of boards [...] the traditional business board and the venture-backed business board,” explains Molina Niño. Traditional businesses are often family-owned or long-established and may only form boards to meet requirements, like securing financing or transitioning through an ESOP. Venture-backed boards, on the other hand, are typically filled by investors who hold major stakes in the company.

According to Molina Niño, understanding the difference between them is how you can create a successful strategy. With publicly traded business boards, the whole world is privy to them, so, “The way that you get in there is a little bit more transparent. Sometimes those publicly traded companies will hire a recruiter to help them find new board members,” explains Molina Niño. For private companies, on the other hand, there’s no legal requirement to make announcements. As a result, most people don’t know anything about them or their inner workings.

“Usually what happens in traditional businesses that don’t have venture-capital investments is that the Founders, Executives, or the board members, if one existed already, they usually go to their friends,” and people they deem experienced to fill board seats. In other words, it’s the founder’s decision, and that’s an entirely different approach than hiring recruiters. When it comes to venture-backed business boards, the seats on the board are filled by whichever investor writes the biggest check.

This is why an understanding of the different types of boards and acknowledgment of their own strengths is what will help Latinas define a sound strategy. Whether that’s working with a recruiter, networking and connecting with founders to build trust, or making the biggest investment.

The Path for Latinas

For Molina Niño, the key to getting more Latinas into corporate boardrooms is education. Knowing what a board looks like and how it functions is how you can position yourself to get on it. In openly talking about this, without the mystique it’s usually shrouded in, Molina Niño is providing women, especially Latinas, with invaluable insights. “If we had Latinas understanding what are the three types of for-profit boards I think that, on their own, they would be able to figure out what their best chance is and adjust their careers to make themselves more competitive,” states Molina Niño.

When asked about the impact of increased Latina representation in boardrooms, Molina Niño flips the narrative. “Boards don’t help Latinas by offering them seats; Latinas help businesses thrive by being on their boards,” she says. “The whole point of sitting on a board is that you have experience and expertise, and as Latinas, you also have some cultural experience that everyone wants. [...] At the end of the day, we [Latinas] have to realize that we have a ton to offer and we have to be selective about where we put that expertise,” she explains.

As demand for access to the Latina consumer rises, Molina Niño predicts that more Latinas will find themselves recruited into boardrooms. But she’s not content to sit back and wait for that moment. By openly sharing her journey and insights, she’s making sure other Latinas know their worth and have the tools to claim their place at the table. “I realized that quietly being on boards that helped me personally is not helping other Latinas. [...] I was lucky enough to have friends who could advise me and share their experiences, so that’s why I’m doing this,” she stated.

With Hispanic Heritage Month as the backdrop, Nathalie Molina Niño’s mission is clear: “My goal is just to give Latinas enough information so they can make a plan for how to eventually get on a board that they’re paid to be on and that will eventually help them build generational wealth.”

flags of latin american countries fly behind performers wearing culturally traditional clothing

Ever noticed how September in Latin America is just one big celebration? As we wave goodbye to summer and avoid winter as long as we can, the streets come alive with parades, music, and festivities. Many Latin American countries celebrate their freedom this month, commemorating their hard-fought battles for independence from colonial domination. Let’s dive into these significant days and understand what makes each unique.

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