Demystifying Harmful Misconceptions About Latinas and Sex

Latina staring directly at the camera, set against a symbolic background that explores and challenges sexual myths prevalent within the Latino community.
Luz Media

Whether we’re explicitly aware of it or not, machismo is still a very dominant aspect of Latino culture. While strides have been made to dismantle machismo, it has had a huge influence on societal conventions that Latinos still live by. For instance, Latina women are still held to a different standard than Latino men in every aspect, and one of those aspects is sex.


One of the main issues in most traditional Latino households is that sex is quite a taboo subject and many parents don’t have the “sex talk” with their children. In Latino households that are more Catholic and conservative, sex is discussed in an even more limited fashion. The thought behind this approach is that, if sex isn’t discussed, children may not be as interested in it. However, this approach has the opposite effect and leads to consequences like shame around sex, lack of sexual education and health, etc.

As sexologist Rebecca Alvarez put it in a 2022 People en Español interview, “When we don't talk about sex growing up, or we talk about sex in a very like taboo, hush-hush way, that stays with us. As adults, then we're expected to have these great relationships, understand what to do with sex, how to manage it all, and a lot of times we don't.” The fact is that sexual curiosity is a normal part of growing up and education is the best guidance.

Considering that Latin American parents communicate less with their children about sex than parents of other ethnicities, having open conversations about sex can be extremely difficult, especially for Latinas, so the default most of the time is to avoid the subject altogether. This goes back to the influence of machismo and marianismo, which reinforce the belief that a woman’s purity and honor lie in her virginity. This belief is not as strictly imposed as it was, say, 50 years ago and we have female empowerment and feminism to thank for that, but it’s still subconsciously ingrained in many Latina women.

In fact, many misconceptions about sex and sexuality are subconsciously ingrained in Latina women from an early age, and those misconceptions can do more harm than good in the way Latinas approach sex. As clinical psychologist and sexologist Miren Larrazábal shared in an El País article about sexual health, “Sexuality is a very important part of health, but it is completely surrounded by false beliefs that make it difficult to have a healthy sexual life.” Since many of those misconceptions go unnoticed yet they influence Latinas’ behavior around sex, it’s important to bring them to the forefront and challenge them.

Misconception #1: Virginity = female purity

One of the biggest misconceptions about sex in Latino culture is the equation of virginity with female purity by marianismo beliefs. This is also deeply rooted in patriarchal notions of women as property, where their worth and honor are tied to their sexual chastity. From a young age, many Latina girls are taught that their value lies in their virginity and they should wait until marriage; as if virginity were a gift to offer someone else. Deviating from that could lead to shame and judgment.

This misconception not only places undue pressure on Latina women to remain abstinent until marriage but also perpetuates harmful attitudes toward female sexuality. It reinforces the idea that women's bodies are objects to be controlled and policed by others, rather than celebrated and respected as autonomous. Virginity as a measure of purity also overlooks the reality that our sexual history doesn’t define us.

Sexual activity or the lack thereof doesn’t define our value as women; our character, values, achievements, and contributions to society are much better measures. Latina women have been challenging the misconception of virginity = female purity, reclaiming agency over their bodies and sexuality, and must continue doing so to move the needle forward and away from marianismo beliefs that seek to hold Latinas back.

Misconception #2: Female pleasure is secondary

Within the framework of traditional Latino culture, the notion of female pleasure often takes a back seat to male satisfaction. Unfortunately, this misconception perpetuates the idea that a woman's sexual fulfillment is less important and that female pleasure is shameful unless it’s within marriage. It’s an idea reinforced by religion, particularly Catholicism, which is still a big part of Latino culture, as well as machismo and marianismo beliefs.
The reality is that everyone, regardless of gender, deserves to experience pleasure and satisfaction when it comes to sex. Sexual pleasure doesn’t belong to men and the search for female sexual pleasure is nothing Latinas or women of any other ethnicities should be ashamed of. While there’s little research on Latina sexuality and sexual pleasure, Latina pleasure does exist and the discourse around it has been changing as more women learn to embrace their sexual pleasure and become more sex-positive.

Misconception #3: Latina women are all promiscuous

More than a misconception, this is a stereotype that has been imposed on Latina women for far too long. While it doesn’t stem from the Latino culture it affects Latina women inside and outside of their Latino communities. This stereotype contrasts directly with purity culture in the Latino community and it’s just as damaging.

In the media, Latinas are consistently hypersexualized, and labeled as “spicy.” Far from empowering or flattering, this hypersexualization of the Latina woman is another source of shame for Latinas. Moreover, the hypersexualization of Latinas distorts public perception of them, leading to insecurities and problems like body image issues as a result of societal misconceptions. Latina women are often objectified and fetishized, reducing their sexual identity to narrow and mistaken stereotypes.

However, Latinas, like women of any ethnicity, have a range of sexual preferences and experience sexuality in different ways. The labeling of Latina women as promiscuous reinforces these stereotypes perpetuated in the media and contributes to discrimination and stigmatization. Latinas are more than these stereotypes and challenging them whenever we find them in society is one way to contribute to change. Moreover, advocating for more accurate and nuanced representation is key.

Misconception #4: Female sexual expression should be modest

It’s not uncommon for Latino households to teach Latina girls to be modest and restrained. This goes hand in hand with the idea that virginity is a measure of purity and worth. Latina women who grow up in households where both machismo and marianismo are upheld are taught to repress their sexual drives and that sexual prowess is reserved for men. While Latino men can be sexual, Latinas must be submissive and even naive in their sexuality.

This belief stifles women's autonomy and denies them the freedom to express their sexuality authentically. Every woman should have the agency to express her sexuality in a way that feels empowering and authentic to her, but many Latina women are discouraged from that from a very early age. Fortunately, the culture of sexual empowerment and liberation is growing in the Latino community. More and more Latina women are embracing their sexual selves, rejecting the notion of modesty as a measure of self-worth, and reclaiming their sexual agency.

While sex remains a taboo subject in many Latino households, the more conversations we have about sex in the community, the more normalized it will become. Sex is a natural part of life for men and women, and stigma doesn’t have to continue being a part of it. It’s also time for misconceptions about Latina female sexuality to go, which is why challenging them is key, starting with ourselves.


This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).