Refresh Your Skincare Routine with these 5 Latina-Owned Brands

Skincare products

With most of the country still dealing with frigid temperatures, we know your skin might be in need of some serious TLC. We’re here to help you give your skin the amor it needs with some amazing Latina-owned brands. Skincare has become a ritual for many as we find ways to unplug from our daily routines and the bombardment of social media and the news.



When you’re facing the mirror and processing how you’ll start your day or reflect on how your day went, it’s also the perfect time to reflect and honor all of your feelings, uninterrupted. As you’re renewing your skin, it’s also a time to reset your thoughts and give yourself a chance to get a clean slate (pun intended).

Here are some Latina-owned brands that will help add some rejuvenation into your skin and your life!

Brujita Skincare

It’s easy to be obsessed with a brand like Brujita Skincare. Their conscious skincare brand celebrates natural products while celebrating misfits who enjoy beauty products that are as unique as they are. Brujita’s branding, their authenticity, and their community involvement makes them a brand you’ll religiously use.

Reina Skincare

After suffering from acne for years, the founder of Reina Skincare created her own brand that includes serums, oils, toners, exfoliators and more. As an Afro-Latina, the founder was inspired by the tropics and created a brand that will transport you into a tropical paradise.

XiCali Products


As a proud holistic brand, XiCali products only use ingredients that come from Mother Earth. Their natural cleansers, facial toners, and many other products encourage a holistic approach to skincare. Beyond skincare they offer a multitude of other wellness products to have you feeling 100%.

SunKiss Organics

We’ve highlighted SunKiss Organics before as an Afro-Latina brand you should be supporting. Not only do we love them for showing up as an empowering brand, we know their products are amazing! Between their facials, toners, and body balms, you’ll be feeling renewed after each use.

BelaDoce Botanicals


BelaDoce is all about the glow and we are not mad about it! In fact, we’re asking for more glow that is reflective of a healthy, happy skincare routine. Created by a seasoned skincare professional, BelaDoce brings beautiful products that work, to your everyday skincare needs.

collage of flowers and historical image
Luz Media - Sayuri Jimenez
Women’s History Month is meant to celebrate the achievements, resilience, and contributions of women across different backgrounds. But every March, the historical retellings and the images that support them often depict what appears to be largely white Women’s History Month. The narrative disproportionately centers white women’s stories, struggles, and victories, and engages in the erasure or minimizing of the experiences and contributions of women of color, queer women, disabled women, and others whose identities don’t fit neatly into the mainstream white feminist mold.
Keep ReadingShow less
a photo of a young sylvia mendez and a sign that says we serve whites only no spanish or mexicans

This article is part of a series developed in partnership with Project Pulso.

When the tale of American civil rights unfolds, towering giants like Rosa Parks and Martin Luther King Jr. often take center stage. While their stories are indeed awe-inspiring and rightfully belong center-stage, it's also vital to highlight the untold tales of heroism within the Latine community, and one such unsung heroine is Sylvia Mendez, whose journey paved the way for dismantling school segregation long before the renowned Brown v. Board of Education case.

Keep ReadingShow less
Abstract design of a woman's face separated from her body, showing inner details.
Luz Media

Ah, the dreaded imposter syndrome. While it isn’t considered a mental health disease or disorder, it's a common experience that can affect people from all backgrounds, professions, and levels of achievement.

Keep ReadingShow less