In The Community
Thanks to the diligence of local and national news outlets, we know initial calls to alert authorities that the Dali was drifting out of control potentially saved hundreds, if not thousands, of lives. We also know that as officials worked to stop bridge traffic in those crucial moments, they also discussed next steps over radio chatter, including alerting any work crews to leave the bridge.
Bridge personnel halted traffic but didn’t evacuate seven bridge workers — why?
The answer is unclear because while most media reported on the collapse’s economic impact and efforts to reopen, too few asked relevant questions about the largest tragedy of them all: the six people who lost their lives that day. They left behind children, spouses, and families dependent on their wages, yet commerce and bridge infrastructure dominated headlines.
The six workers who died, all from Latin American countries, were doing everyday jobs often overlooked and, for Latinos, disproportionately more dangerous. Where was the reporting about the lack of life-saving communication to these workers?
We can discern from past patterns that the lives of non-white Americans are portrayed differently than their white counterparts. When white women go missing, headlines blare. By contrast, according to a 2016 analysis by the Journal of Criminal Law and Criminology, only about 1 in 5 missing person cases involving people of color are covered by the news media. When farm workers are caught in insidious climate catastrophes, their plights are rarely reported.
When seven bridge workers plunge into the cold and murky depths of the Patapsco River, too few ask why.
Latino media in crisis
As another critical presidential election nears, there’s plenty of hand-wringing around the growing U.S. news crisis. And rightly so. At a time when Americans need and deserve relevant, trustworthy information the most, newsrooms continue to reel from closures (2.5 newsrooms shutting down each week, on average), layoffs (nearly 2,400 already this year), consumer mistrust (39% of Americans have zero confidence in U.S. media), and plummeting revenues (down more than 50% since 2005).
For independent Latino media, however, the hand-wringing is all too familiar. There has never been a time when Latino media wasn’t in crisis. When U.S. newsrooms were rolling in multimillion-dollar investments and acquisitions, Latino media outlets were living hand-to-mouth while doing their absolute best to keep 64 million U.S. Latinos informed and accurately represented in media narratives.
To the uninformed, the combination of false stereotypes (‘all Latinos speak and prefer their news in Spanish”) and the outsized influence of multibillion-dollar media behemoths (Univision and Telemundo) might make it easy to believe that U.S. Latinos are well served.
There is nothing further from the truth.
To be clear, Latinos prefer consuming information in English, Spanish, and bilingually. Latinos aren’t a monolith in race, culture, or language. Many speak only English (31%), many speak only Spanish (an estimated 19%), and most speak both (75%), and to add further nuance, fluency or language dominance doesn’t pre-determine preference.
By one count, the nation’s 64 million Latinos are informed by just 558 media operators — a generous estimate when you consider that most of them publish through outdated print and broadcast models, have no dedicated newsroom staff, or don’t produce original content at all. If Puerto Rico is included, that number goes up to 624. While much attention is paid to the disappearance of local news, Latino media ends up lost among “ethnic outlets that fly below the radar and receive scant attention beyond the communities they serve,” per the authors of the “State of Local News 2023.” As a result, researchers opt to skip these outlets and promise to “delve more deeply” in future reports with no determined publication dates.
It’s difficult to know exactly how many Latino media operators exist and who they reach today because the last known deep dive media landscape study was done in 2019 by the Newmark Journalism School at CUNY — a year before the global pandemic accelerated the demise of newsrooms and media platforms across the country. (The CUNY team is preparing an update this fall.)
We don’t have a recent survey of how many Latino journalists are out of work, either, but we do know that even in places like Los Angeles County, where 49% of the population is Latino, the Los Angeles Times didn’t hesitate to pad its profit margin with a chopping block layered thick with Latino and other diverse journalists.
When Aquí, the national civil rights organization, wrote a letter to the Los Angeles Times asking for the reasoning behind gutting their Latino staff, leadership didn’t even bother to respond.
Is it any wonder then, why Latinos are so misunderstood, disenfranchised, and hard to reach?
Latinos generate $3.2 trillion dollars in GDP; if Latinos were a country, they’d have the fifth-largest economy in the world. They start businesses at a higher rate than any other group. They spend more time than anyone else streaming music, film, and entertainment, contributing an estimated $2.9 billion in box office receipts per year. They also dominate service jobs.
In recent years, nearly 1.2 million Americans lost their lives to a terrifying new virus, yet service workers, dubbed “essential workers” were asked to keep working to the benefit of everyone else. According to a Pew Research Center survey, 45% of Hispanic adults worked at jobs requiring them to work outside their homes during the worst of the pandemic. Latinos did what was needed for their families, their communities, and their country.
Yet when it came time to protect themselves with a vaccine, Latino and Black Americans were the least likely to get them compared to their white counterparts. Research has attributed these lower vaccination rates to various causes, such as exposure to misinformation, mistrust in the U.S. healthcare system due to historical injustices, uncertainty about eligibility, and discrepancies in the availability and distribution of vaccines.
Disinformation took root before fact-based information ever could. The truth never stood a chance. How many lives were lost because mainstream media didn’t know how to, or simply didn't bother prioritizing this community? How many lives could have been saved if more than 500 mostly small and underfunded outlets existed to reach 64 million people?
Introducing the Latino Media Consortium
Illustration by Sayuri Jimenez
By 2030, the Latino population will swell to 72 million. Latinos are integral to our culture, economy, and the American story, and yet, they remain practically invisible in the American media landscape.
As many philanthropic foundations, organized and inspired by the Press Forward movement, are mobilizing to inject at least $500 million into local news to attempt to save American media, we applaud the much-needed and exemplary commitment that the coalition of Press Forward funders have made through their individually aligned and Press Forward grant-making processes.
The utter dire state of Latino media, however, has made it increasingly clear that we need to highlight just how necessary it is to invest equitably in Latino media infrastructure. Nine Latino media operators — led by Lucy Flores, co-founder of Luz Media, and Amanda Zamora, co-founder of the 19th News and founder of Agencia Media, and supported by the Valiente Fund and the Latino Community Foundation — launched the Latino Media Consortium to pursue this goal.
Collectively, Latino Media Consortium publishers serve national and local audiences, immigrants and U.S.-born; they are nonprofit and for-profit and serve Latinos in their preferred languages of English, Spanish, or both. They report on issues fundamental to Latino lives —health care, child care, education, labor issues, government systems, and more— as well as the food, film, music, and culture that tie our communities together.
And they are growing. Latino Media Consortium publishers collectively grew their digital U.S. reach by 48% in the last year. Together, they serve more than 1.4 million people — nearly 4% of the Latino digital news market — across websites, social media, WhatsApp, events, broadcasts, and podcasts. With comparatively scant budgets and under-resourced newsrooms, these Latino media operators are growing because they have the trust of Latino audiences that mainstream media doesn’t.
And they deserve transformative investment.
Latinos continue to give to this country, rarely asking for anything in return other than what they earned. But we are asking now, on behalf of the nation’s 64 million Latinos, for equitable investment in an imperative that’s necessary in order to preserve a free and functioning democracy. Record numbers of Latinos become eligible to vote every year, and every single year, we see record Latino voter turnout in elections across the country. To continue to allow such a vital constituency to remain woefully uninformed, vulnerable, and confused is immoral at worst and democratic malpractice at best.
Over the next five years, the Consortium aims to raise and distribute $100 million in transformative grants for an entire ecosystem of publishers serving digital-first, Latino audiences. We are putting journalists back to work; producing news, information, and culturally relevant content; and capacity building such as grant-writing, business development, operations, and product development. A robust investment in the entire ecosystem is crucial to helping these news and media organizations scale and sustain their operations for the long term.
This country and this community need and deserve nothing less.
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Join us: Contact info@wearelatinomedia.org for more information, download our deck, and sign up to get occasional consortium updates delivered to your inbox.
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The members of the Latino Media Consortium are:
Agencia Media
palabra (a multimedia publication created by NAHJ)
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Sexualization and fetishization are separate but interconnected issues. Sexualization refers to the reduction of a person to their sexual attributes or capacities, essentially objectifying them. Fetishization involves objectifying a person and attributing stereotypical or fantastical traits to them based on their racial or ethnic background.
As Latinas, we frequently find ourselves confronted with a pervasive stereotype that has come to be known as the "spicy Latina." This stereotype portrays us as hypersexual, passionate, hot-blooded, loud, and intense individuals, and is often accompanied by a strong, “exotic” accent, reducing our complex identities to a superficial and sensationalized caricature. The "spicy Latina" stereotype contributes to the harmful fetishization of Latinas, as assumptions about our supposed "passion" or "fire" are used to justify and perpetuate our objectification as mere sexual objects.
The fetishization of Latinas is further exemplified by distressing statistics. In 2022, the term "latina" ranked as the 4th most searched keyword in the adult film industry. This serves as a stark reminder of how our ethnicity is reduced to a sexualized fantasy, reinforcing the objectification and devaluation we face.
This persistent sexualization and fetishization can have far-reaching implications for our personal and professional lives:
Personal Impact
The perpetuation of these stereotypes places us at risk of encountering uncomfortable and unsafe situations. Many Latinas find themselves subjected to unwanted sexual attention or advances solely because of these preconceived notions. Consequently, these stereotypes also have an impact on our interpersonal relationships, as we may feel compelled to conform to these expectations or fear being misunderstood by our partners. The pressure to fit into these sexualized roles can significantly affect our personal well-being.
Professional Impact
In professional settings, the sexualization of Latinas can serve as a barrier to our progress and adversely affect how we are treated. We may not be taken as seriously as our counterparts or, worse, experience harassment based on these sexualized stereotypes. Such objectification undermines our abilities and accomplishments, impeding our advancement and stifling our professional growth. It is a disheartening reality that our capabilities may be overshadowed or dismissed due to the focus on our perceived sexual attractiveness.
Societal Impact
The sexualization and fetishization of Latinas perpetuate systemic inequalities, exacerbating discrimination on a societal level. These prevalent stereotypes contribute to biases and prejudices that manifest in various sectors, including healthcare, law enforcement, and education. Latinas may face unequal access to quality healthcare or encounter biased treatment from law enforcement officials. Moreover, these stereotypes can limit educational opportunities and hinder academic achievements. The consequences are far-reaching, reinforcing existing disparities and impeding progress toward a more equitable society.
Mental Health Impact
The continuous objectification and devaluation of Latinas take a toll on our mental health. The persistent portrayal of Latinas as solely sexual objects can lead to profound self-esteem issues, feelings of inadequacy, and internalized racism. The resulting anxiety, depression, and other mental health challenges are further compounded by the lack of authentic representation of the diverse experiences of Latinas in media and popular culture. Our identities and stories are often overlooked or distorted, contributing to a sense of marginalization and erasure. It is crucial to recognize and address these mental health implications to ensure the well-being of Latinas and foster a society that celebrates our true worth and contributions.
The sexualization and fetishization of Latinas have profound and wide-ranging consequences that extend into our personal lives, professional endeavors, and the broader fabric of society. To confront and address these issues, we need to actively dismantle harmful stereotypes, foster inclusivity, and create a more equitable world for not only Latinas but all marginalized communities.
A critical step is to demand media representation that defies and shatters stereotypes. We need to see Latinas depicted in diverse roles that highlight our complexity as individuals with unique stories and experiences. By challenging the narrow narratives often imposed upon us, we can promote a more authentic and nuanced understanding of Latinx identities.
Advocating for Latin American history and culture to be integrated into education is equally important. By ensuring that people learn about the real lives and rich backgrounds of Latinas, we can cultivate understanding, appreciation, and respect for our heritage.
By openly discussing the problems of sexualization and objectification, we can challenge people's attitudes and foster positive change in societal perceptions. It is through dialogue, education, and empathy that we can shift societal norms and foster a climate of respect and equality.
In the end, it's important that we empower ourselves and our fellow Latinas to speak out against stereotypes and discrimination. Creating safe and inclusive spaces where our voices are heard, acknowledged, and respected is essential for progress. Together, we can uplift one another, amplify our voices, and assert our right to be treated with dignity, respect, and equality. These fundamental principles should be extended to every individual, regardless of their background or identity.
From the underdog nations in historical and current conflicts to the real-life heroes inspiring Princess Leia's iconic hair, Star Wars has always been a way for us to see ourselves reflected in a galaxy far, far away.
The Star Wars universe has evolved to reflect the changing landscape of Hollywood, with an increasing emphasis on diversity and representation that rings particularly true for Latinos, as the franchise has welcomed more and more talented Latino actors into its castin the past few years. From Pedro Pascal's magnetic performance in "The Mandalorian" to Diego Luna's emotional portrayal of Cassian Andor in "Rogue One: A Star Wars Story," Latinos have become a crucial part of the Star Wars universe.
So today, we're going to celebrate in style by showcasing some of the coolest characters played by Latinos in the Star Wars universe. May the 4th be with you!
Oscar Isaac as Poe Dameron
Promotional image for "Star Wars: The Force Awakens" featuring Oscar Isaac as Poe Dameron. Source: Wookieepedia
You may have caught him in his breakthrough roles in "Inside Llewyn Davis" or "Ex Machina." Still, his portrayal of the dashing Resistance pilot Poe Dameron in the Star Wars sequel trilogy made him a household name.
Whether he was leading daring missions against the First Order or trading quips with his trusty droid, BB-8, Isaac brought an undeniable energy to the role. His chemistry with his co-stars, particularly John Boyega's Finn, added an extra layer of humor and heart to the films. If the Force were looking for a pilot with swag, they couldn't have done better.
Rosario Dawson as Ahsoka Tano
Promotional image for "Ahsoka" featuring Rosario Dawson as Ahsoka Tano. Source: IMDB
Rosario Dawson is a multi-talented actress, producer, and activist known for her impactful performances and dedication to social and political causes. As a self-identified Afro-Latina, Dawson has used her platform to advocate for inclusivity and representation in Hollywood.
Rosario Dawson's portrayal of Ahsoka Tano in the live-action adaptation of "The Mandalorian" is nothing short of Jedi-level mastery. Her performance brings the beloved animated character to life, captivating audiences with her wit, skill, and undeniable coolness. In short, she is Ahsoka Tano come to life, and we are all here for it.Pedro Pascal as Din Djarin
Promotional image for "The Mandalorian" featuring Pedro Pascal as Mando. Source: IMDB
Pedro Pascal is a true Renaissance man of the entertainment world. This Chilean-American actor has wowed audiences both on the big and small screens (and let's not forget the internet).
In "The Mandalorian," Pascal brought the iconic bounty hunter to life with nuance and depth, cementing his place in the Star Wars universe. But he's not just a talented actor. Pascal is also a passionate advocate for Latino representation and social justice issues. He's used his platform to speak out against the mistreatment of immigrants and has been a vocal supporter of the ongoing fight for racial equality.
Pedro Pascal has got it all - the talent, the looks, and the humor. And with all of these qualities combined, it's no surprise that he's breaking the internet every day or so. We're grateful for it, though.
Diego Luna as Cassian Andor
Promotional image for "Andor" featuring Diego Luna as Cassian Andor. Source: Wookieepedia
Diego Luna is the ultimate jack-of-all-trades, with a career as varied as his background. He got his start in Mexican soap operas, but then he completely owned the screen in "Y Tu Mamá También," "Milk," and "Rogue One: A Star Wars Story."
As Cassian Andor, Luna took us to emotional depths we didn't know existed. And he's not just an acting prodigy - Luna also directs, produces, and uses his platform for social justice. Fun fact, we’ve seen people on the internet refer to him, along with Oscar Isaac and Pedro Pascal, as the "space papi trifecta." Sounds like a cosmic dream team to us.Jimmy Smits as Bail Organa
Still image from "Star Wars" featuring Jimmy Smits as Bail Organa. Source: Wookieepedia
Jimmy Smits is a true Hollywood OG. He's been killing it since the 80s, with memorable roles in shows like "L.A. Law" and "Sons of Anarchy." But for Star Wars fans, he's best known as Senator Bail Organa - the human who helped spark the Rebel Alliance and Princess Leia’s adoptive father.
Smits brought depth and dignity to the role, showing us why he's among the best in the biz. And it's not just acting that Smits cares about - he's also a champion for the Latino community and a big supporter of the arts.
Mercedes Varnado as Koska Reeves
Still image from "The Mandalorian" featuring Sasha Banks as Koska Reeves. Source: Wookieepedia
Mercedes Varnado, better known by her ring name Sasha Banks, is a force of nature - in and out of the ring. The California-born wrestler stole our hearts with her athleticism and charm, becoming a champ in her own right.
And now, she's showing off her acting chops as Koska Reeves in "The Mandalorian" and its spin-off. But Banks is more than just a talented performer - she's also an advocate for mental health awareness.Adria Arjona as Bix Caleen
Promotional image for "Andor" featuring adria Arjona as Bix Caleen. Source: Wookieepedia
Adria Arjona is a star on the rise, and her background is as fascinating as her acting chops. Hailing from Puerto Rican-Guatemalan roots, Arjona started in Spanish-language productions but quickly found her footing in English-language TV and film. She's wowed us in "True Detective," "Pacific Rim: Uprising," and "Morbius" with her ability to play complex characters.
And now, she's making her way to a galaxy far, far away as Bix Caleen in the “Andor” television series, a character with a tough exterior that protects her vulnerable core. But Arjona's talents don't stop at acting - she's also an activist who uses her voice to speak up for immigrant rights and climate change.Under The Makeup
From left to right: Lupita Nyong'o as Maz Kanata, Horatio Sanz as Mythrol and John Leguizamo as Gor Koresh. Source: Wookieepedia
Just because they're buried under layers of makeup doesn't mean aliens in the Star Wars universe aren't getting some Latinidad.
Kenyan-Mexican actress Lupita Nyong'o brought the fearsome pirate queen Maz Kanata to life via motion capture in all three Star Wars sequel trilogy films. Maz might be an alien, but Lupita's performance gave her a humanity and gravitas that we'll never forget.
Meanwhile, Chilean-American comedian Horatio Sanz added some comedic relief to The Mandalorian as Mythrol - a wanted fugitive who ended up getting carbon-frozen by Pascal's character. It might be tough to spot Horatio through all the prosthetics but trust us, he's in there!
And let's not forget about Colombian-American actor John Leguizamo, who played the boastful Abyssin alien Gor Koresh in The Mandalorian. John is a master of disguise, and his portrayal of Gor Koresh was just as memorable as any of his human roles.
So, the next time you're watching Star Wars and see an alien character that looks a little familiar, don't be surprised if you find out that there's a talented Latino actor behind the makeup.
Behind The Scenes
Robert Rodriguez speaking at the 2014 San Diego Comic Con, California. Source: Gage Skidmore
The Star Wars universe is more diverse than a space cantina, and there's a whole squad of Latinos making it happen behind the scenes. One of the biggest names on that list is Robert Rodriguez - the man who brought us the Mariachi trilogy, Sin City, and Alita: Battle Angel.
But Rodriguez's talents don't stop at the big screen. He's also a master of the small screen, having directed episodes of fan-favorite shows like Breaking Bad and, of course, The Mandalorian. And now, he's calling the shots on one of the latest Star Wars sensations, The Book of Boba Fett. As showrunner and executive producer, Rodriguez injects his unique style into the galaxy's criminal underworld.
And last not but least, the man who keeps the Star Wars ship sailing smoothly - Pablo Hidalgo. As the creative executive at LucasFilm, this Chilean-Canadian creative is the ultimate authority on all things Star Wars. From the Skywalker Saga to the latest Disney+ series, Pablo makes sure that the continuity is rock-solid across all mediums.
The Star Wars universe is a prime example of how diversity and representation can enrich a story and make it more impactful and meaningful for everyone. So let's celebrate the Latine heroes of Star Wars and keep fighting for more inclusivity in our media and beyond.
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