7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Michelle Phan (@michellephan)

Social media offers a powerful platform to show talents, personalities, passions, and expertise from all over the world. Latinas, who are drastically underrepresented in media and Hollywood, have bypassed the gatekeepers and grown communities of millions of followers, turning their online presence into successful businesses.

Michelle Phan, of Vietnamese and Mexican descent, is one of the pioneers of the beauty influencer niche. With over 8 million subscribers on YouTube, 1.8 million followers on Instagram, and many more across other platforms, Phan has built an empire with her makeup tutorials, skincare tips, and lifestyle content. She has expanded her online presence into a successful makeup brand, “EM Cosmetics,” making her a millionaire.


woman meditating with her eyes closed

When we talk about intuition, it’s often described as a “gut feeling,” an unshakable sense of knowing that nudges us toward a particular decision. For Latinas, this feeling carries profound significance, rooted not only in personal experience but also in cultural and ancestral wisdom. Intuition isn’t just an abstract concept; it’s a powerful tool that can transform how we navigate decisions in our personal and professional lives.

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Dr. Martin Luther King Jr.

Martin Luther King Jr’s legacy in the Civil Rights space is an ever-present inspiration to all oppressed and marginalized people. MLK played a massively pivotal role in inspiring the Black community, but through his speeches, fights, and political views, he also effectively highlighted that the spirit of mutuality is where we needed to collectively focus. As MLK noted in his "Letter from Birmingham Jail," written on April 16, 1963:

“We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”

It’s in this spirit that he was able to influence Latino leaders and communities to join in the fight for civil rights and collective liberation.

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graphic design of a woman in front of her laptop with a tired expression. In the background it reads anxiety, work, stress
Luz Media

How does one measure success? We surely all have different ideas about what being successful means, but wouldn't you agree that in this day and age, we're bombarded with the idea that money and a career equal success?

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