7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Michelle Phan (@michellephan)

Social media offers a powerful platform to show talents, personalities, passions, and expertise from all over the world. Latinas, who are drastically underrepresented in media and Hollywood, have bypassed the gatekeepers and grown communities of millions of followers, turning their online presence into successful businesses.

Michelle Phan, of Vietnamese and Mexican descent, is one of the pioneers of the beauty influencer niche. With over 8 million subscribers on YouTube, 1.8 million followers on Instagram, and many more across other platforms, Phan has built an empire with her makeup tutorials, skincare tips, and lifestyle content. She has expanded her online presence into a successful makeup brand, “EM Cosmetics,” making her a millionaire.


a group of men working on a rebuilding

The aftermath of the Eaton and Palisades fires that started raging on January 7, 2025, has left Los Angeles facing one of the largest rebuilding efforts in its history. Estimates of economic loss reach $250 billion. While city officials move forward with recovery plans, attention is turning to the workforce responsible for reconstructing thousands of homes and businesses.

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latino father helping his daughter with homework

As of 2024, there are about 3.52 million Latine families in the United States led by single mothers. This isn't just a statistic; it’s the vivid reality of Latinas shouldering the responsibility of parenting without the active support of a co-parent figure.

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A Latina woman in full color, set against a background showcasing a collection of wedding dresses, evoking a sense of the past.

In the United States, societal attitudes toward marriage are evolving, evidenced by a significant decrease in marriage rates – dropping from a robust 76.5% in 1970 to a more modest 47% as of 2022 – this trend spans various communities, including the Latino community, which is actively challenging conventional norms, reshaping roles, and forging new paths in their conceptions of love and family.

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