7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Yovana Mendoza (@yovana)

Portrait of Latina influencer Yovana Mendoza

Formerly known as “Rawvana,” Yovana Mendoza is a Mexican-American influencer in the health and wellness space with 1 million followers on Instagram. She gained attention online for sharing her raw vegan diet until her health started suffering. It became clear that the “healthy” lifestyle she was advocating wasn’t healthy at all when she developed SIBO, which is excessive bacteria in the small intestine. This led her to experience bloating, have severe stomachaches, and even lose her period and hair. Based on medical advice, she started incorporating animal protein into her diet and prioritizing her health. Then, she rebranded to just “Yovana” and is actively working to promote a balanced lifestyle. Not just with the brands she partners with, but also through her own products, including her app Simplefit.


latina woman kneeling in front of a dry cleaning and laundry business

“Salvadoreña? Like the MS-13?”

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a mother talking to her little daughter while the daughter sits in a sofa

First things first: I’m a “mande” girlie. That’s just how my mama raised me, even though I won’t say it’s right.

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Image of Vice President Kamala Harris

Originally published inThe Latino Newsletter–reprinted with permission.

Ever since President Joe Biden announced on Sunday afternoon that he would not seek a second term and endorsed Vice President Kamala Harris as the 2024 Democratic Party nominee, several Latino Democrats and organizations have been sharing statements of support. Here is just a sampling of the Harris endorsements. (FYI, the New York Times has a comprehensive list of all Democratic elected officials who are all in for Harris as of Monday morning. This list is being updated, and other Latino Democrats are on the complete list.)

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