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Bad Bunny’s latest studio album, “DeBÍ TiRAR MáS FOToS” (DtMF), released on January 5, 2025, is both a homage to Puerto Rico and a bold statement on the island’s cultural and political struggles. From the sounds of bomba and plena to the sharp lyrics about gentrification and displacement, DtMF is a reminder of what it means to use art to spark critical conversations and drive social change.
Bad Bunny’s Political Activism
Bad Bunny’s journey as a political advocate can be traced back to the 2019 protests in Puerto Rico, which demanded the resignation of Governor Ricardo Rosselló following leaked chats exposing corruption and derogatory comments. Bad Bunny joined thousands of Puerto Ricans in the streets, using his voice to denounce a system that had, in his words, “taught people to stay quiet.” His social media posts during this time encouraged people to protest, amplifying the movement that led to Rosselló’s resignation.
Since then, Bad Bunny has been consistent with his advocacy for political engagement. In 2024, as Puerto Rico prepared for a critical election, he spoke out against voter apathy, urging young people to register and vote. His comments came after data revealed that 75% of newly eligible voters under 21 hadn’t registered. Bad Bunny has also been critical of the laws and policies that increase inequality in Puerto Rico.
He’s been outspoken against Acts 20 and 22 (now combined into Act 60), which offer tax incentives for wealthy U.S. citizens to move to Puerto Rico. While marketed as a way to boost the island’s economy, these laws have contributed to gentrification, rising housing costs, and the displacement of local communities. Bad Bunny has also used his platform to address global social issues. He has been supporting LGBTQ+ rights, often challenging gender norms through his fashion and performances, speaking up against gender violence, and raising awareness about environmental issues for years.
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DtMF: Bad Bunny's Love Letter to Puerto Rico
Bad Bunny’s music is often a platform for his activism, combining catchy beats with sharp social commentary. In 2018, his song “Estamos Bien” became an anthem for resilience after Hurricane Maria, calling attention to the U.S. government’s neglect in the disaster’s aftermath. In 2022, the music video for his song “El Apagón,” transitioned into an 18-minute documentary exploring Puerto Rico’s power grid failures, gentrification, and colonial legacy.
- YouTubewww.youtube.com
DtMF is Bad Bunny's most Puerto Rican and politically charged album to date, featuring traditional island sounds and contemporary urban beats. In this album, Bad Bunny plays with a variety of genres, including salsa, plena, bomba, and música típica as a way to highlight the island’s musical heritage and dive deep into his own identity with impressive emotional vulnerability. He also teamed up with local artists and students from Escuela Libre de Música San Juan, making space for some of Puerto Rico’s emerging talent to shine.
In an interview with Time Magazine, he shared, “This is an album of Puerto Rican music, and a completely different vibe from what any other artist has done. I found what my roots are: the sound that represents me.” In songs like "LO QUE LE PASÓ A HAWAii," he draws parallels between Puerto Rico and Hawaii, warning against the dangers of cultural erosion and over-tourism. He sings:
“Quieren quitarme el río y también la playa
Quieren el barrio mío y que abuelita se vaya
No, no suelte' la bandera ni olvide' el lelolai
Que no quiero que hagan contigo lo que le pasó a Hawái”
This translates to:
"They want to take away the river and also the beach,
They want my neighborhood and grandma to leave
No, don't let go of the flag and don’t forget the lelolai
I don't want them to do with you what happened to Hawaii"
With these lyrics, he highlights fears among Puerto Ricans about losing their cultural identity as a result of Act 60, which has prompted an influx of rich Americans seeking to take advantage of tax incentives. Between 2021 and 2022, about 27,000 people moved from the U.S. mainland to Puerto Rico, according to U.S. Census Bureau data.
In “TURiSTA,” he critiques tourism in Puerto Rico through a relationship analogy. In the same Time Magazine interview, he explained, “Tourists come here [to Puerto Rico] to enjoy the beautiful places, and then they leave and they don't have to deal with the problems that Puerto Ricans have to deal with day-to-day. Translating that analogy to a romance, there are also people who arrive to share [memories with you] and only see the best part of you [...] and they leave. They couldn't see that part of each one of us: the defects, the trauma, the worries, the pains, the wounds of the past. It's like they were a tourist in your life.”
Alongside the album, Bad Bunny released a short film with the same name and it’s a visual companion to the album, touching on themes of cultural identity, memory, and the importance of preserving Puerto Rican heritage in the face of modernization and outside influences. Like the album, the short film is a moving call to action, urging audiences to value and protect their cultural roots while acknowledging the inevitability of change.
- YouTubewww.youtube.com
Latino Artists as Catalysts for Social Change
Bad Bunny isn’t alone in using art as a tool for change. Latino artists across the board have always been at the forefront of activism, from the Mexican muralists of the early 20th century to today’s artists and movements, such as Teresa Margolles, who confronts themes of violence and identity within the context of drug-related crimes and political corruption in Mexico.
Social media and digital platforms have amplified these efforts, allowing artists to reach more people and add more fuel to movements that affect Latine communities. While artists play a big role due to their massive platforms, the role of audiences can’t be understated when it comes to amplifying their messages and, more importantly, taking action to drive progress and change.
The lack of mainstream coverage on many of the issues that Bad Bunny is highlighting in DtMF proves how important it is to have alternative platforms for raising awareness and inspiring action. As artists continue to use their artistic expression for social change, audiences are reminded that art isn’t only a medium to share and consume stories, but a powerful tool to shape them.
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This year’s Golden Globe Awards had one of the highest number of Latino nominees in its history. While that’s a milestone worth celebrating, the actual outcome of the ceremony is a reminder of how far Hollywood still has to go. Out of all the groundbreaking nominees, including 8 Latine actors and at least 9 projects with significant Latino involvement behind the scenes (including 4 Latine directors), only 2 Latina actresses, Dominican-Puerto Rican Zoe Saldaña and Brazilian Fernanda Torres, walked away with trophies. Their wins are historic and well-deserved, but they don’t hide the fact that Latino talent continues to be largely overlooked in an industry that thrives on Latine contributions both on and off the screen.
A Night of Firsts and Historic Wins
Latino artists made history during this year’s Golden Globes, with Zoe Saldaña taking home her first-ever Golden Globe for Best Supporting Actress in a Motion Picture for her role in the film “Emilia Pérez.” With this win, Saldaña became the first American-Puerto Rican-Dominican actress to receive the award - an inspiring milestone for Afro-Latina representation in Hollywood despite the existence of controversy and critique that surrounds the film.
Brazilian actress Fernanda Torres also scored a major win as Best Actress in a Motion Picture – Drama for “I’m Still Here.” Her achievement came 25 years after her mother, Fernanda Montenegro, was nominated in the same category for “Central Station.” Torres’s win is both a recognition of her talent as an individual and a symbol of Latino generational talent in Hollywood.
The evening also belonged to “Emilia Pérez,” a Spanish-language movie that received 10 nominations across the board, surpassing the record of 9 nominations set by “Barbie” in 2023. The film secured wins for Best Motion Picture – Musical or Comedy, Best Motion Picture – Non-English Language, and Best Original Song, taking its place in Golden Globes history. The award was accepted by Spanish actress Karla Sofía Gascón, the first openly trans woman nominated in a lead actress category at the Golden Globes.
While these wins are important and deserved, they don’t carry an entire community. With nominees like Selena Gomez, Liza Colón-Zayas, Diego Luna, Colman Domingo, and more, the night had the potential to be a banner year for Latinos. Instead, it left the same lingering question that many of these award ceremonies do: why does Hollywood still struggle to recognize and elevate Latino talent?
Hollywood’s Problem With Latino Representation
The Golden Globes nominations showed that things are moving in the right direction, but the gap between Latino nominations and actual wins highlights an industry still playing catch-up when it comes to equity. While the Hollywood Foreign Press Association recently diversified its voting body, with Latinos accounting for 25% (up from 22.3%), systemic bias doesn’t disappear overnight.
The harsh reality is that despite making up 19.5% of the U.S. population, Latinos are still underrepresented in film and television. A 2023 USC Annenberg Inclusion Initiative study found that Latinos account for only 5.5% of speaking roles in major films, and that number hasn’t changed much in 16 years. When it comes to leading or co-leading roles, Latinos account for 4.4%, and Afro-Latinos account for less than 1% of that number. Behind the camera, things aren’t much better, with Latinos making up just 4% of directors and 3% of producers, according to the 2023 UCLA Hollywood Diversity Report.
This shows that Hollywood doesn’t seem to have the same enthusiasm for putting Latinos front and center as it does for leaning on Latino audiences for box office success. After all, Latinos are the most active moviegoers per capita in the U.S., accounting for 24% of movie ticket sales, according to the 2024 LDC U.S. Latinos in Media Report.
The Bottom Line
Despite the growing amount of Latino talent in Hollywood, they aren’t breaking through at a rate that’s proportionate to their contributions. The power of Latino talent, stories, and audiences is undeniable - report after report continues to quantify this as a fact year after year.
The Golden Globes have taken steps toward inclusivity, but a true transformation will require a sustained commitment from every corner of the entertainment industry.
The success of Latino-led and Latino-made media like “Emilia Pérez” shows that audiences are hungry for these stories. The question remains, will Hollywood finally put the appropriate amount of effort into supercharging the projects and Latino talent that audiences want to see?- Selena Gomez, Eugenio Derbez, and the Weight of Language in Representation ›
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Season 1 of Netflix's CIEN AÑOS DE SOLEDAD Series Delivers
Originally published in The Latino Newsletter–reprinted with permission.
During the opening introduction minute of Netflix’s new two-season adaptation of Gabríel García Márquez’s Cien años de soledad (One Hundred Years of Solitude), premiering December 11, I was worried.
Here I was, a writer/journalist who read the book for the first time at 13 years old (thank you, Mr. Martin’s sophomore AP English class) and then proceeded to read it five more times for the next 50 years—twice more in English and three times in Spanish. If there is one book that made me want to be a writer, it was Cien años. I thought García Márquez was a literary genius, on the same level as any of the greatest writers in world history.
There was no way this Netflix series —nine years in the making— would do the novel any justice, and as the first scene started rolling, I was rolling my eyes. There are no words, just distant chanting and music as we pan across images of an empty and destroyed home, obviously where the Buendía family once resided. We cut to an unidentified body on a bed, their belly covered in blood. Next to the bed is an empty baby crib.
It all feels mysterious and ambiguous. Manufactured magical realism for the masses? No, thank you. This was not the novel I knew, the one that Gabo wrote in 1967 and earned him the 1982 Nobel Prize for Literature after Cien años became a global sensation and made Latin American literature cool.
I was being duped, I thought.
Then, it all started to click.
Soon, we see what can only be the Buendía family tree (how many times I studied it) and hear an omniscient narrator utter the most famous opening line in Spanish-language literature: “Muchos años después, frente al pelotón de fusilamiento, el coronel Aureliano Buendía había de recordar aquella tarde remota en que su padre lo llevó a conocer el hielo.” (Or as acclaimed translator Gregory Rabassa put it in the English-language version of the novel, “Many years later, as he faced the firing squad, Colonel Aureliano Buendía was to remember that distant afternoon when his father took him to discover ice.”)
I was in.
All the worry had dissipated.
As the first episode progressed, I suddenly felt joy as characters I had known and imagined for years were now visual representations of a Nerlfix series: José Arcadio Buendía, Úrsula Iguarán, Amaranta, Rebeca, Colonel Aureliano Buendía, José Arcadio, Melquíades, etc.
I could go on and share more about these characters and their performances or about how visually beautiful the series looks as we experience the entire story of Macondo being told.
But I won’t.
If you are a superfan of the novel, you will appreciate this series. I want all who love this novel to find joy in this adaptation on their own because you will find it. Countless scenes transport you back to the book. I mean, the trail of blood, Colombia’s political history, Pietro Crespi’s singing voice, the cockfight that started it all, the social critiques, the abuse of power—there are too many to list here and dissect. There were so many moments that after I finished the Season 1 screener, I started reading the novel again. This would be my fourth time in Spanish and seventh overall.
Still, three performances stand out. (And don’t get me wrong: the entire ensemble is great.)
Marlyeda Soto, who played an older Úrsula, had a presence that I am still thinking about days after completing Season 1. Her toughness hides her sadness and realization that all she has in the end is a husband, José Arcadio Buendía, tied to a tree in his old age. Talk about love. Soto is brilliant.
(Pablo Arellano / Netflix ©️2024)
There is Claudio Cataño, who played the older Aureliano as the character goes from adult son to colonel. Cataño gave a masterful performance, bordering on the edge of arrogance and lost purpose. He is living in solitude, and we see it on his face at all times.
(Pablo Arellano /Netflix ©️2024)
Then there is Marco Antonio González as a José Arcadio Buendía who led with ambition and hope. This was before the character goes senile, and González gives depth to the role that speaks to men as providers and dreamers. Those two combinations don’t always mix well and lead to success. I ended up rooting for him, yet feeling hopeless when things turned bleak.
(Mauro González /Netflix ©2024)
A lot more can be said about this series, and Netflix’s marketing machine will make sure we all get to know about it. Issues of representation, who gets to tell the story, how the story was adapted, and whether it will be the streaming giant’s next global hit are all open to discussion and debate. But I will wait a bit more to share those thoughts. In the meantime, for all the skeptics out there, the same Cien años superfans who look at the novel with a sense of reverence like me, I hope you give the series a shot.
For me, it delivered. It will never be the novel (what is?), but it was still an excellent adaptation.
Enjoy it, and then when we are all done watching it, we can all talk about what we loved and what needed improvements, as if we are discovering Gabo for the first time.
I already have my thoughts on how it could have been better, but I will not be the one who ruins anyone’s anticipation for this series.
I want you all to feel the same way I did when I watched it. Get excited for it.
It’s definitely worth it.
Season 1 of Cien años de soledad premieres on Netflix on December 11.
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