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When Karina Martinez and Jennifer Yepez-Blundell founded DRAFTED in 2023, they had one mission: to change the game for Latinas in sports. DRAFTED was created to drive change forward, increase access to ownership and opportunity, and increase the visibility of Latinas in sports. In just two years, the platform has exploded, reaching 4 million people per month and forming powerful partnerships that uplift Latinas in every corner of the sports world. On Super Bowl weekend DRAFTED stepped onto one of the biggest stages in sports—Super Bowl LIX in New Orleans—ensuring that Latinas involved with the NFL were front and center in the conversation.
DRAFTED x Verizon: A Historic Super Bowl Presence
At this year’s Radio Row, where top media outlets gather for exclusive access to players, executives, and cultural moments, DRAFTED took its place among the biggest names in sports journalism.
DRAFTED’s Nicole Fernandez led interviews at the Verizon booth, bringing an authentic Latina perspective to the media frenzy surrounding the NFL’s biggest event. DRAFTED highlighted the Latinas shaping the Super Bowl, showcasing the power of culture, community, and representation in one of the most-watched sporting events in the world. They also had the chance to interview Oscar Budejen, Philadelphia Eagles’ Spanish-speaking announcer, Carlos Mauricio Ramírez, 49ers’ Spanis-speaking announcer, and NFL legend Eli Manning.
They also featured the voices of a diverse array of Latinas in sports media, paving the way for a new standard in how all sports should be covered, not just the NFL.
Sujey Luna
Photo taken by Sujey Luna during week 2 of the Super Bowl LIX.
Sujey Luna is a participant in the Behind the Lens program, an initiative launched by the NFL and Verizon to boost the representation of women in sports media. Through this program, women photographers and videographers gain first-hand experience covering major sporting events, working alongside seasoned professionals to build their portfolios and break into the industry. Luna brought her skills as a videographer to the table and captured Super Bowl LIX events, bringing a fresh perspective to the NFL’s biggest stage.
Elisa Hernandez
Elisa Hernandez also added her Latino talent to the mix. A bilingual host, producer, and two-time Emmy winner, Hernandez is currently the Team Reporter for the Denver Broncos. Her career has taken her from NBC/Telemundo Deportes, where she covered Sunday Night Football, to the NFL Network, where she launched El Snap NFL, the league’s first-ever Latino-focused Instagram account. As a proud Los Angeles native and University of Southern California graduate, Hernandez’s career is one example of the power of Latina representation in sports media.
Luz Media asked Hernandez via email what she would say to Latinas who struggle with feeling like they don’t belong in spaces with few women and few Latinas. She stated, “It's fair, it's validated, it's warranted, but understand that there is room for all of us, and the biggest thing when there isn't a lot of us is to come together. There's strength in numbers. And I think even for us, it's understanding that we have to, you know, band together and be together, to understand we're not outnumbered. We have to just connect.”
Marissa Solis
DRAFTED also had the opportunity to interview Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing at the NFL. From her roots in Mexico to leading one of the most recognizable sports brands in the world, Solis has made it her mission to keep the NFL relevant to younger and more diverse audiences. She has also played a pivotal role in uplifting Latinos through initiatives like the NFL Latino Youth Honors, which celebrates outstanding high school football athletes.
Solis had this to say to Luz Media about Latinas who may feel like they don’t belong in male-dominated, white-dominated spaces: “Don't base your success on how many other Latinas are around. Claim your place [...]. Have your passion, know your goal, know what you want, and go get it. It doesn't matter if there's 100 men in the room and you're the only one. It really doesn't matter, you know? Go out there and make your name, and then once you're in the room, bring others with you.”
MJ Acosta-Ruiz
With such diminished visibility in the media overall, Afro-Latina representation in sports media was critically important for DRAFTED. Dominican-American MJ Acosta-Ruiz is an award-winning, bilingual sports journalist and broadcaster, currently working as a sports reporter for ESPN and the NFL Network. Acosta-Ruiz is also the creator and host of Becoming Undefined, a freshly launched YouTube show where she sits down to have empowering conversations over cafecito. The first episode featured Cuban-American actress Gina Torres, and they talked about the barriers she has broken as an Afro-Latina in TV and film.
In her interview with DRAFTED, Acosta-Ruiz talked about the importance of representation at events like the Super Bowl. She stated, “Representation is everything. If we're not visible, one, we can't get more folks in front of the camera, and two, I think it starts to desensitize folks to not being so, like, ‘Oh my god, there's a Latina. Oh my god, there's a black woman,’ right? Like, we're here. Trust we are here. I want it to just be normal for us to occupy this space the way that we are working so hard to do so.”
Paola Mannan
Adding to the mix is Colombian Paola Mannan, a force in multimedia marketing at Fox Deportes, the U.S.’s first sports television network in Spanish. Mannan has been the Director of Marketing at the network since 2022 and with her expertise in strategic planning, project management, and relationship building, she’s proving how valuable the Latina perspective is in the space of sports entertainment.
Luz Media asked Mannan via email what she’d say to Latinas struggling with belonging, her advice was to remember that we can create space for all of us. “Maybe there's no one here because it's my responsibility to be the one, the first. Right? And then to open up the door for everyone that's coming behind me. So in a few years, I can see more people that look like me representing here with me, right? It’s that mentality of ‘If I can win, everyone else can win with me, and we can all win together,’” she said.
Mayra Gomez
Mexican-AmericanMayra Gomez has built an international career as a Spanish Raiders Color Analyst (providing analysis and insights during live games alongside commentators) and International Marketing Coordinator for Orlegi Sports. She has been the voice of some of the most historic international competitions, including the Women’s Gold Cup and Copa América USA, bringing Spanish-language sports broadcasting to new heights.
In her DRAFTED interview at Radio Row, Gomez shared: “It's an honor to be here with you, to see so many more Latinas being present here at Radio Row. I think the NFL has done a great job at expanding when it comes to their market, with the Latino community, obviously having a lot of exposure [in the U.S.], and in Mexico, with the NFL Mexico, and so just seeing everyone else here has been quite heartwarming.”
Uplifting the Next Generation: The NFL Latino Youth Honors
Hispanic Heritage Foundation via Instagram
The Latino Youth Honors, presented by Procter & Gamble in partnership with the Hispanic Heritage Foundation, were present at the Super Bowl as well and DRAFTED touched base with quite a few of the honorees. This program recognizes outstanding high school football athletes—both in tackle and flag football—for their academic and athletic excellence, and there are many Latinas among them.
One of the honorees DRAFTED interviewed was Cecilia “CeCe” Beauchamp, a Puerto Rican standout quarterback from the Bronx who has led her flag football team since her freshman year, ranking among the top quarterbacks in New York City’s PSAL. With a 4.0 GPA and a position as class president, CeCe represents the next generation of Latina athletes breaking barriers on and off the field.
Also making waves is Paula “Nicole” Cruz, a wide receiver from Calexico, California, whose journey began in Mexicali, Mexico before she made the leap to the U.S. to pursue her dream. With over 2,200 yards and 26 touchdowns, she earned a spot on the U.S. National U17 Girls Flag Football Team and a college scholarship offer.
Sophie Guitron, a Mexican-American athlete from Redondo Beach, California, overcame a congenital heart condition and open-heart surgery at age 11 to become a league MVP and a member of the U.S. National U17 Girls Flag Football Team. Her resilience and passion for the sport have made her a role model for young Latinas.
Another honoree, Paola Cruz-Ramos, has been a standout in Putnam County’s flag football scene, earning spots on the Jaguars All-Prep Team and the All-State Second Team, all while maintaining a perfect 4.0 GPA and dedicating time to community service.
Now, more than ever, is the time to support independent Latina-owned media—your source for trustworthy news, authentic stories, and combating misinformation about our community. A gift of $25 or whatever you can will help us keep these stories alive.
💡 Together, we amplify truth. Together, we ignite change. #AmplifyLatinoTruth, donate today.
DRAFTED, a Latina-owned company, has become an unapologetic voice of Latina sports culture. Recently, it partnered with Verizon to address the underrepresentation of Latinas in sports media at the 2025 Super Bowl LIX. DRAFTED will be present on Radio Row, where it will highlight Latinas in the NFL. Amid thousands of members of the media in one of the main hubs of the Super Bowl, it will work to ensure Latina voices are fully represented at the 2025 Super Bowl LIX.
Filling the Representation Gap in Sports Media
DRAFTED was founded in 2023 by Paraguayan Karina Martinez and second-generation Mexican-American Jennifer Yepez-Blundell to fill a massive gap in the industry: Latinas' lack of visibility, access, and representation in the sports landscape.
Martinez told Luz via email, “Latinas have always been a part of sports—as fans, athletes, storytellers—but the industry hasn’t reflected our presence, influence, or impact. DRAFTED was born to change that. We’re here to create space where none existed, to ensure our stories are told with depth, power, and authenticity. This isn’t just about visibility—it’s about ownership, opportunity, and rewriting the narrative so the next generation doesn’t have to fight to be seen.”
Since its inception, DRAFTED has become a leading platform for Latina sports culture, reaching 4 million people every month with its content, programming, and products. They have also built a strong community around sports and Latine culture, and partnered with several major brands, teams, and leagues in the short time since they launched in 2023.
The Verizon partnership was a perfect fit with DRAFTED’s Sports Content Creator Brand Ambassador Program, Las Capitanas. This program provides ten Latinas with resources and mentorship for ten weeks, guided by the overall mission of helping shape the next generation of sports media leaders. DRAFTED enlisted the talents of “Capitana” Nicole Fernandez, a program participant, to conduct interviews at the Radio Row booth.
Fernandez will have access to athletes, executives, and cultural moments, bringing a Latina-owned company to the same playing field as legacy media and adding unprecedented access for Latina journalists and media platforms.
The Growing Latino Influence in Sports
True to DRAFTED’s goals, Latino viewership numbers for U.S. mainstream sports have increased in recent years. According to a 2024 Nielsen report, “The Hispanic audience number for the NCAA Women’s Championship skyrocketed by 354% between 2021 and 2024, tripling since 2016. The percentage of Hispanic viewers for the Super Bowl has increased from 10% in 2016 to 14% in 2024 and for the World Series, from 10% in 2016 to 15% in 2023.” This highlights how enthusiastic Latino audiences, including Latinas, are when it comes to sports.
In 2023, DRAFTED analyzed available data and concluded: “The Latino fan base is projected to grow by 85% by 2040. We know that an overwhelming majority of Latinas (86%) say they are primary decision-makers in their households, meaning they drive demand for sports products, services, and experiences. Latinas will no doubt be a key to unlocking generational fandom, particularly when it comes to women’s sports.”
Latinas aren’t just sports consumers; they’re also elevating and molding the sports game into a more Latina-welcoming environment. Leaders like Ann Rodriguez and Puerto Rican-Palestinian Sara Toussaint are strategic business figures shaping the industry. Rodriguez is known for her work in the creation of Atlanta United FC, a record-setting Major League Soccer expansion team, and in overseeing business and strategy functions to grow the WNBA, while Toussaint is a trailblazer in women's soccer, having invested in the NWSL's NC Courage. She is dedicated to increasing Latine representation in sports and supports initiatives like Play Like a Girl!, which encourages girls to stay in sports while introducing them to STEM fields.
Alana Meraz, CEO of Latinx In Sports, is also making waves in increasing Latine representation in sports. Through Latinx In Sports, Meraz has created a platform that amplifies Latine voices while providing mentorship and fostering community. With a growing network of over 850 members, her work continues to carve out new opportunities for Latinas in the field.Spotlighting Latina Voices at the Super Bowl LIX
DRAFTED’s presence at Super Bowl LIX will highlight some of the voices and contributions of Latinas in sports media on a world-renowned stage. Latinas like Elisa Hernandez, a bilingual host, producer, and two-time Emmy winner, will be included in their coverage. Hernandez currently works as a Team Reporter for the Denver Broncos. Previously, she was a field producer for NBC/Telemundo Deportes covering Sunday Night Football and helped launch the NFL Network’s first U.S. Latino Instagram account, El Snap NFL.
They will also chat with Marissa Solis, the NFL's Senior Vice President of Global Brand and Consumer Marketing. Solis has worked to future-proof the NFL and ensure it remains relevant to younger, more diverse audiences. Through her leadership, Solis uplifts the Latino community, spearheading programs like the NFL Latino Youth Honors in partnership with the Hispanic Heritage Foundation.
MJ Acosta-Ruiz is also on DRAFTED’s radar. An award-winning Afro-Latina sports journalist, Acosta-Ruiz is a Dominican-American broadcaster for ESPN and NFL Network. She’s also the creator and host of Becoming Undefined, a platform dedicated to uplifting diverse voices in sports media. These are only a few of the Latinas DRAFTED will be spotlighting at their Radio Row booth.
A Game-Changing Moment for Latina Sports Media
To DRAFTED’s co-founder, Martinez, this is a meaningful opportunity for Latinas in sports media. She told Luz: "This moment is bigger than access—it’s about leadership, impact, and proving that Latina voices belong at the forefront of sports media. It’s a clear statement that Latina journalists, creators, and executives deserve not just a seat at the table but the resources and investment to thrive. We’re not here as observers—we’re here to lead, build, and redefine the game for those who come next. We can't thank Verizon enough for believing in this mission and not just making it a reality for us, but for the next generation who will finally see their stories told."
As Latino viewership continues to grow and Latinas take on key roles in sports journalism, business, and leadership, platforms like DRAFTED will remain at the forefront of this change. Their work ensures that the next generation of Latina sports fans, athletes, and media professionals won’t have to fight for a seat at the table—they’ll already have one.
Now, more than ever, is the time to support independent Latina-owned media—your source for trustworthy news, authentic stories, and combating misinformation about our community. A gift of $25 or whatever you can will help us keep these stories alive.
💡 Together, we amplify truth. Together, we ignite change. #AmplifyLatinoTruth, donate today.
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Bad Bunny’s latest studio album, “DeBÍ TiRAR MáS FOToS” (DtMF), released on January 5, 2025, is both a homage to Puerto Rico and a bold statement on the island’s cultural and political struggles. From the sounds of bomba and plena to the sharp lyrics about gentrification and displacement, DtMF is a reminder of what it means to use art to spark critical conversations and drive social change.
Bad Bunny’s Political Activism
Bad Bunny’s journey as a political advocate can be traced back to the 2019 protests in Puerto Rico, which demanded the resignation of Governor Ricardo Rosselló following leaked chats exposing corruption and derogatory comments. Bad Bunny joined thousands of Puerto Ricans in the streets, using his voice to denounce a system that had, in his words, “taught people to stay quiet.” His social media posts during this time encouraged people to protest, amplifying the movement that led to Rosselló’s resignation.
Since then, Bad Bunny has been consistent with his advocacy for political engagement. In 2024, as Puerto Rico prepared for a critical election, he spoke out against voter apathy, urging young people to register and vote. His comments came after data revealed that 75% of newly eligible voters under 21 hadn’t registered. Bad Bunny has also been critical of the laws and policies that increase inequality in Puerto Rico.
He’s been outspoken against Acts 20 and 22 (now combined into Act 60), which offer tax incentives for wealthy U.S. citizens to move to Puerto Rico. While marketed as a way to boost the island’s economy, these laws have contributed to gentrification, rising housing costs, and the displacement of local communities. Bad Bunny has also used his platform to address global social issues. He has been supporting LGBTQ+ rights, often challenging gender norms through his fashion and performances, speaking up against gender violence, and raising awareness about environmental issues for years.
@gordacorajuda Visit TikTok to discover videos!
DtMF: Bad Bunny's Love Letter to Puerto Rico
Bad Bunny’s music is often a platform for his activism, combining catchy beats with sharp social commentary. In 2018, his song “Estamos Bien” became an anthem for resilience after Hurricane Maria, calling attention to the U.S. government’s neglect in the disaster’s aftermath. In 2022, the music video for his song “El Apagón,” transitioned into an 18-minute documentary exploring Puerto Rico’s power grid failures, gentrification, and colonial legacy.
- YouTubewww.youtube.com
DtMF is Bad Bunny's most Puerto Rican and politically charged album to date, featuring traditional island sounds and contemporary urban beats. In this album, Bad Bunny plays with a variety of genres, including salsa, plena, bomba, and música típica as a way to highlight the island’s musical heritage and dive deep into his own identity with impressive emotional vulnerability. He also teamed up with local artists and students from Escuela Libre de Música San Juan, making space for some of Puerto Rico’s emerging talent to shine.
In an interview with Time Magazine, he shared, “This is an album of Puerto Rican music, and a completely different vibe from what any other artist has done. I found what my roots are: the sound that represents me.” In songs like "LO QUE LE PASÓ A HAWAii," he draws parallels between Puerto Rico and Hawaii, warning against the dangers of cultural erosion and over-tourism. He sings:
“Quieren quitarme el río y también la playa
Quieren el barrio mío y que abuelita se vaya
No, no suelte' la bandera ni olvide' el lelolai
Que no quiero que hagan contigo lo que le pasó a Hawái”
This translates to:
"They want to take away the river and also the beach,
They want my neighborhood and grandma to leave
No, don't let go of the flag and don’t forget the lelolai
I don't want them to do with you what happened to Hawaii"
With these lyrics, he highlights fears among Puerto Ricans about losing their cultural identity as a result of Act 60, which has prompted an influx of rich Americans seeking to take advantage of tax incentives. Between 2021 and 2022, about 27,000 people moved from the U.S. mainland to Puerto Rico, according to U.S. Census Bureau data.
In “TURiSTA,” he critiques tourism in Puerto Rico through a relationship analogy. In the same Time Magazine interview, he explained, “Tourists come here [to Puerto Rico] to enjoy the beautiful places, and then they leave and they don't have to deal with the problems that Puerto Ricans have to deal with day-to-day. Translating that analogy to a romance, there are also people who arrive to share [memories with you] and only see the best part of you [...] and they leave. They couldn't see that part of each one of us: the defects, the trauma, the worries, the pains, the wounds of the past. It's like they were a tourist in your life.”
Alongside the album, Bad Bunny released a short film with the same name and it’s a visual companion to the album, touching on themes of cultural identity, memory, and the importance of preserving Puerto Rican heritage in the face of modernization and outside influences. Like the album, the short film is a moving call to action, urging audiences to value and protect their cultural roots while acknowledging the inevitability of change.
- YouTubewww.youtube.com
Latino Artists as Catalysts for Social Change
Bad Bunny isn’t alone in using art as a tool for change. Latino artists across the board have always been at the forefront of activism, from the Mexican muralists of the early 20th century to today’s artists and movements, such as Teresa Margolles, who confronts themes of violence and identity within the context of drug-related crimes and political corruption in Mexico.
Social media and digital platforms have amplified these efforts, allowing artists to reach more people and add more fuel to movements that affect Latine communities. While artists play a big role due to their massive platforms, the role of audiences can’t be understated when it comes to amplifying their messages and, more importantly, taking action to drive progress and change.
The lack of mainstream coverage on many of the issues that Bad Bunny is highlighting in DtMF proves how important it is to have alternative platforms for raising awareness and inspiring action. As artists continue to use their artistic expression for social change, audiences are reminded that art isn’t only a medium to share and consume stories, but a powerful tool to shape them.
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