Texas-Based Latinas Making Texas-Sized Waves in American Politics

a colalge featuring latina political figures and activists olivia julianna, delia garza, vanessa fuentes, gloria gonzalez-dholakia and rochelle garza

In the vast expanse of the Texas political landscape, a new tide is rising. Latinas, with their unique narratives, aren’t just shaping the conversation but leading it. Their commitment to community, passion for advocacy, and unwavering determination stand testament to the potential of empowered representation.

We’re diving into the lives and contributions of Texas-based Latinas who are challenging norms and making Texas-sized waves in the political space. From city councils to the heart of Washington, D.C., these trailblazers redefine what it means to serve:


Delia Garza

a headshot of Delia Garza

Delia Garza's roots in civic engagement trace back to her parents—a firefighter and an engaged stay-at-home mom. Driven by their encouragement to be active in their community, Garza became one of the pioneering Mexican-American women firefighters in the Austin Fire Department. Her commitment took her to some of the busiest fire stations in the city, like the iconic Fire Station 17. Beyond fighting fires, Garza became a fierce advocate for her fellow firefighters, championing fair wages and improved working conditions.

Recognizing the potential to amplify her advocacy, Garza transitioned from the firehouse to the courtroom, earning a law degree and working as an Assistant Attorney General. Making her mark in politics, she became the first Latina to serve on the Austin City Council and later as Austin’s Mayor Pro Tem. With an unyielding dedication to public service, Garza was elected as Travis County Attorney in 2020, another historic first for a Latina.

Her vast experience across diverse sectors enables her to tackle injustices and champion reforms with a fiery commitment to the people who she serves.

Vanessa Fuentes

a headshot of Vanessa Fuentes

Vanessa Fuentes, representing Austin's District 2, is a beacon of resilience and advocacy. Growing up with an immigrant mother from Mexico and a military veteran father, she intimately understands the challenges of her community. A staunch advocate for healthy communities and racial justice, Fuentes's political journey spans from criminal policy reform to healthcare advocacy.

Fuentes's passion for affordability led her to introduce and pass a legislation to increase the minimum wage to $20/hr for all City of Austin Employees. She also has a focus on our collective future - youth and climate, where she works to uplift Austin's youngest citizens by expanding access to childcare and dual-language, full-day pre-K for families and making library cards free to all youth in Travis County. She’s also doing her part in fighting the threats of climate change by co-sponsoring the implementation of the Austin Climate Equity Plan.

Following the 2023 Winter Storm, she sprang into action to prevent future catastrophes, pushing for innovative solutions like burying power lines in city-funded projects. Currently, she holds the position of Chair for the Public Health Committee and the Community Advancement Network Board of Directors and is an active member on committees including Audit and Finance, Mobility, and the CAMPO Transit Policy Board.

Rochelle Garza

a headshot of rochelle garza

Rochelle Garza, a beacon of hope from the Rio Grande Valley, stands tall as the President of the Texas Civil Rights Project. In 2022, Rochelle Garza achieved an impressive feat by becoming the Texas Democratic Party nominee for Attorney General. Despite the challenges, she excelled in a competitive field. During the primary election, she surpassed opponents like Mike Fields, Lee Merritt, and S. T-Bone Raynor, ultimately advancing to a runoff against Joe Jaworski. In this runoff, Rochelle emerged victorious, making history as the first Latina nominee for Texas attorney general.

Although she didn't win the general election, Rochelle Garza's remarkable performance cannot be overlooked. She garnered substantial support, receiving 43.7% of the vote, with 3,482,909 votes. This accomplishment is particularly noteworthy given the political landscape in Texas that notoriously leans Republican at the statewide level. Her strong appeal and dedication to her campaign resulted in an impressive showing for this first-time statewide candidate.

Rochelle’s personal experiences with the healthcare system, watching her parents navigate challenges for her disabled brother, catalyzed her commitment to advocacy. Turning these hardships into inspiration, she emerged as a relentless lawyer, fighting for the civil rights of children, immigrants, and families.

She has fought for the reproductive rights of immigrant teenagers held in detention, exemplified by her involvement in the Garza v. Hargan case. In this landmark case, Rochelle served as the legal guardian for Jane Doe, a pregnant 17-year-old who had been denied her right to make choices regarding her pregnancy. Rochelle's efforts in this case led to the establishment of the "Garza Notice," a federal mandate that ensures adolescents in immigration detention retain control over their reproductive healthcare decisions. Remarkably, this mandate remains in effect to this very day.

Garza's dedication to public service is a reflection of her belief in the dignity and respect that every individual deserves.

Olivia Julianna

a photo of olivia julianna

A dynamic force in American political activism, Olivia Julianna stands as a tenacious advocate for abortion and women's rights. Hailing from Houston, Texas, and attending the University of Houston–Victoria, Julianna represents the strength and resilience of a queer, plus-size, disabled Latina of Mexican-American descent. As the director of Politics & Government Affairs for Gen-Z for Change, her influence reached unprecedented heights in 2022 when Bloomberg Media honored her among the 50 Most Influential figures of that year.

Leveraging her presence on social platforms like TikTok and Twitter, Julianna shines a light on crucial issues, from abortion rights to climate change. Her advocacy caught significant attention during the controversy with the Texas Heartbeat Act (the name of this law has been denounced by medical doctors after explaining that a “heartbeat” early on in gestation is an electrical impulse, not the beating of a developed functioning heart), and Texas Right to Life, an anti-abortion group, when Julianna helped take down a controversial website designed to report abortions anonymously.

Not one to be deterred by criticism, when Republican U.S. Representative Matt Gaetz attempted to mock her by declaring, “Why is it that the women with the least likelihood of getting pregnant are the ones most worried about having abortions? Nobody wants to impregnate you if you look like a thumb,” Julianna responded to the public attack by rallying support from her Twitter followers, raising a whopping $2 million for the Gen-Z for Choice Abortion Fund in only a week.

Emmy Ruiz

a headshot of emmy ruiz

Emmy Ruiz, with her unmatched dedication to public service, serves as the Assistant to the President and the Director of the Office of Political Strategy & Outreach. With over a decade of experience, she has led successful campaigns focusing on empowering women, Latinos, and the youth. From her early days as the Young Democrats of America’s field director to her pivotal role in managing Nevada's caucus efforts for Hillary for America, Ruiz’s influence is indisputable.

Now based in Washington, DC, Ruiz continues to champion causes on behalf of the Democratic Party. With her vast experience ranging from working for Amy Poehler’s Smart Girls to contributing significantly to the 2016 election cycle, Ruiz has solidified her reputation as a force to be reckoned with in the realm of politics.

Natalie Montelongo

a photo of natalie montelongo

Natalie Montelongo's journey is nothing short of inspiring. Growing up traversing the border between Matamoros and Brownsville for school, she has always lived between two worlds. Armed with degrees in political science, international relations, and strategic negotiation, Montelongo climbed the political ranks and now serves as the Deputy Director of the Office of Political Strategy and Outreach under President Joe Biden.

With a deep passion for politics ignited during a congressional campaign in Brownsville, Montelongo dedicated herself to advocacy and political campaigns, including working for Hillary Clinton and the Obama administration. As a national campaign strategist for immigrant rights at the ACLU, she organized significant rallies advocating for immigrant rights.

Today, alongside fellow Texan Latina Emmy Ruiz, Montelongo is influencing policy at one of the highest offices in the land, where she continues to fight for a Democratic Party platform that, among other things, strives for a democracy where everyone truly has a seat at the table.

Gloria Gonzales-Dholakia

a photo of Gloria Gonzales-Dholakia

Dr. Gloria Gonzales-Dholakia, Ph.D., currently helms the Jeremiah Program’s Austin campus as its Executive Director. With two decades in roles promoting civic engagement, social justice, and education, Gloria is a shining beacon for representation and inclusion. From her early days in San Antonio, she attributes her academic and career successes to her mentors and educators.

Elected to the Board of the Leander Independent School District in 2018, Gonzales-Dholakia serves as a passionate advocate for public education. Her extensive network, leadership skills, and hands-on experience across various sectors underscore her relentless drive to give back to the community. With a heartfelt commitment to empowering students and families, she represents the essence of servant leadership.

Jenn Longoria

a photo of jenn longoria

Jenn Longoria, originating from Edinburg, Texas, is a testament to dedication and hard work. With over a decade of experience in organizing campaigns at various levels, Longoria’s prowess in field programs and electoral data management is unparalleled. Before joining Jolt, the largest Latino progressive organization in Texas focused on enhancing the political power of young Latinos through activities such as voter engagement, leadership development, community and student organizing, and storytelling, as the Director of Programs, she held pivotal roles in campaigns for politicians like Joe Biden, Elizabeth Warren, Barack Obama, and Hillary Clinton.

Today, Jenn Longoria is a leading figure within Battleground Texas, an organization centered on individuals and data, striving for the principle that local volunteers have the ability to considerably influence elections at the neighborhood, state, and national levels. With unwavering conviction, she places immense value on the transformative capacity of voter registration, driven by her commitment to empower each Latino voter to recognize and exercise their full voting potential.

Despite the torrent of human rights violations and erosion of women's rights coming out of the Lone Star State, the heart of Texas still beats to a rhythm of resilience, innovation, and determination. These Latinas, who make up the part of Texas that very much still cares for one another and whose sense of empathy remains intact, each with her distinct journey and relentless dedication, exemplify this spirit. As they shatter ceilings and open doors for the next generation, their contributions reaffirm the necessity of diverse voices at the echelons of power.

While their individual stories may vary, a common thread of passion for community, advocacy, and justice binds them. These Latinas are paving the road for the ever-evolving tapestry of Texas politics, where new population numbers show Latino Texans make up 40.2% of the state’s population, barely edging out non-Latino white Texans, who make up 39.8%. These Latinas are slowly but surely changing the face of politics.

This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).