7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Katy Roach (@katy)

Portrait of Latina influencer Kathy Roach

Known as Lustrelux on social media, Katy is a Mexican-American beauty influencer who became known for her makeup tutorials, product reviews, and chic sense of style. She started on YouTube, where she has over 1.8 million subscribers. Now, she focuses more on Instagram, where she has over 2 million followers, and she also launched her own clothing brand, called “Thirty Years.” Additionally, she collaborates with big beauty brands and keeps her content engaging with a steady presence online.


image of one of the imilla skate girls at a skate park

A distinct rhythm echoes through the streets in the vibrant city of Cochabamba, Bolivia. A rhythm not forged from conventional instruments but the wheels of skateboards under the bright, frilly skirts of an audacious group of young women, the Imilla Skate collective. Their colorful indigenous attire — high bowler hats and billowing pollera skirts — combined with the clatter of skateboards, challenges what one would typically imagine when picturing a skateboarder.

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Picture of a Latino family

Many 2nd generation Latinos are often put in the position to have to not only provide for themselves, but for aging parents as well. Generations of white people have had unfettered access to education, real estate acquisition, and other wealth building opportunities, while Latino (and Black and other non-white people) families haven’t had the same access. This has resulted in Latino children having to go beyond just caring for their aging parents, but to also be their parents’ financial retirement plan.

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Still image from 'Alexia the Voter: In Our Voting Era

With the current political climate in a state of low-key crisis, advocacy groups are intensifying their efforts to convey the importance of voting. A yearly estimate of 1.4 million Latinos become eligible to vote in the U.S., according to the Pew Research Center, yet only 22% of those Latino first-time voters are expected to cast a ballot this year and participate in U.S. democracy. Poder NC, a values-driven North Carolina nonprofit dedicated to empowering the Latine community, has taken a creative approach in trying to close the Latine voting gap.

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