Amazon Who? Check Out These 8 Latino Businesses Instead

Nopalera

Sandra Velasquez launched Nopalera to celebrate her Mexican roots and redefine what luxury beauty looks like. Inspired by the nopal cactus—a symbol of resilience in Mexican culture—her line of bath and body products is both sustainable and culturally significant. After appearing on Shark Tank in early 2023, Sandra made headlines for turning down an investment offer that undervalued her business. This bold move resonated with fans and further highlighted her mission to empower women and elevate heritage-inspired skincare. From soaps to exfoliants, every Nopalera product feels like a love letter to Mexican culture.

Hija de tu Madre

Patty Delgado founded Hija de tu Madre to fill a glaring gap in the fashion world—clothes that unapologetically celebrate Latina identity. What started with just $500 has grown into a global brand that empowers Latinas through vibrant designs, witty slogans, and cultural pride. Patty didn’t stop there. She also created National Jefa Day to celebrate Latina hustlers, showing the world what resilience and ambition look like. Whether it’s a statement tee or colorful accessories, Hija de tu Madre is a must for anyone who loves bold fashion with deeper meaning.

Kitsch

What started as handmade elastic hair ties has evolved into a beauty empire. Colombian-American entrepreneur Cassandra Morales Thurswell’s Kitsch offers cruelty-free, eco-friendly products that transform everyday haircare. From silk pillowcases to styling tools, every product is made with sustainability in mind. With its clean, recyclable packaging and products that actually work, Kitsch proves that beauty doesn’t have to come at the planet’s expense.

Blank Tag Co.

When Remi Silva and Alondra Carbajal traveled to Tokyo, they fell in love with the vibrant sticker culture. That inspiration led to Blank Tag Co., a business that celebrates diversity and creativity through its unique designs. Their stickers range from cultural icons to nature themes, making them perfect for personalizing everything from laptops to water bottles. Plus, their rewards program keeps customers coming back for more. Blank Tag Co. isn’t just selling stickers—it’s building a community of self-expression.

Ocoa Beauty

Tired of products that didn’t work for their curls, Dominican sisters Cory and Nicol Varona took matters into their own hands. Enter Ocoa Beauty, a line of clean haircare products designed specifically for curly hair. Their four-step system includes shampoo, conditioner, curl cream, and a defining gel, all formulated to embrace natural beauty. Ocoa is more than just haircare—it’s a movement that reclaims the beauty of textured hair and celebrates cultural identity.

Reina Rebelde

Regina Merson’s Reina Rebelde isn’t just a makeup line; it’s a celebration of fierceness and individuality. Growing up in Mexico, Regina fell in love with makeup while watching her mom and telenovelas like Rosa Salvaje. Today, her brand offers bold lipsticks, smoky eyeshadow palettes, and more, all inspired by Latina culture. Every shade tells a story, and every product is designed to make you feel like the most confident version of yourself.

Martha of Miami

Miami wouldn’t be Miami without its vibrant Cuban influence, and Martha of Miami captures that spirit in every product. Founded by Martha Valdes, this shop is famous for its “Cuban Bred” t-shirts, witty mugs, and culturally inspired pins. Whether it’s a cafecito-themed accessory or a playful reminder to "ponte las pilas," Martha of Miami keeps the Cuban-American experience alive and thriving.

Oh Comadre Candles

For Marcella Gomez, candle-making started as therapy after long shifts as a nurse. Now, her brand Oh Comadre Candles brings warmth and comfort to homes everywhere.

Each soy-based, hand-poured candle is infused with scents that evoke cherished memories—think fresh guava, cinnamon, or warm café con leche. Oh Comadre isn’t just about candles; it’s about celebrating the heart and soul of Latino households.