The Woman Behind Bonita Fierce Candles: Meet Melissa Gallardo

bonita fierce candle owner melissa gallardo holding her cafecito con leche candle

In today's fast-paced world, we're all hunting for chill-out tricks, and what beats the cozy vibe of a fragrant candle? These candles are the real deal - mixing amazing smells with a dash of culture to whisk you back to sweet, simpler times. Ever stepped into a room and been caught off guard by the scent of a candle that takes you back in time? Suddenly, a forgotten memory pops up, and you're grinning ear-to-ear. That's the magic of Bonita Fierce Candles.


This week, we're hanging out with Melissa Gallardo, the badass Latina behind Bonita Fierce Candles. She's gonna share her ride of running her own small business, pouring love and care into each handmade candle.

This interview has been lightly edited for clarity and flow.

LM: Hi Melissa! We're so excited to hear your story. Tell us about yourself and your business journey.

MG: My name is Melissa Gallardo, and I’m the founder and maker of Bonita Fierce Candles, a candle brand that celebrates heritage and home by promoting visibility and inclusivity for the next generation of Latinas. I’m a media professional by day and a graduate student/entrepreneur by night! I’m a proud 1st generation American, Salvadoreña, and New Yorker.

LM: The challenges of starting and building a business are no joke. How did you get started on your business venture and what inspired you?

MG: I founded Bonita Fierce Candles because I learned to embrace my Latinx heritage with a newfound passion for candle making. Over the last several years, I’ve been paving my way through school, making mistakes, and figuring out how to navigate life as a brown, non-Spanish-speaking Latina.

Truth be told, I didn’t know what being Latina meant. The largest obstacle for me was language. I was “Americanized” because it was just easier to be accepted in my community, and that brought on some lifelong insecurities. However, I gradually started to extinguish my fears of not being authentic enough because no matter what, I’m Latina enough.

I’m enjoying music, culture, and language in a way that feels right for me. When the COVID-19 pandemic hit, I started my first quarantine activity – candle making! After successfully overcoming self-doubt, and imposter syndrome, and finding my passion project, I decided to launch Bonita Fierce Candles.

LM: We’ve seen the candle making industry grow and we’d love to know what makes your brand stand out. Tell us more about your products and your ingredients.

MG: Instead of using lids, each candle comes with a wildflower seed paper dust cover that can be planted. We also focus on eco-friendly shipping with biodegradable materials and carbon-neutral shipments. Since I started my business in 2020, I’ve found new ways to improve upon sustainability, and I’m committed to researching the ways I can reduce my waste and carbon footprint as a small business.

Bonita Fierce Candles are made from vegan coconut soy wax that is gluten-free, toxin-free, paraben-free, phthalate-free, and comes from renewable sources. The wooden wicks are FSC-certified, hand-crafted, and made in the USA. The fragrance oils are free from carcinogens, mutagens, reproductive toxins, organ toxins, and acute toxins.

LM: The life of an entrepreneur is no joke! Tell us how you do self-care and give us some ideas (we can all use them these days).

MG: I always take breaks. I make sure that I sit down away from my computer to eat meals, and spend time with loved ones after work. Also, time-blocking is my best friend! It ensures I am held accountable for my daily goals, weekly, and monthly goals. I’m also an avid reader, so I spend the last hour of my day reading.

LM: If you could only offer one piece of advice to our readers, what would it be?

​MG: There is no such thing as perfection. Being an entrepreneur means that you’re always learning, and nothing you do will be absolutely perfect. Make your dream a reality, and just start!

LM: Tell us where we can follow you and your business adventures!

MG: You can visit my website, and find all my social platforms @bonitafiercecandles.


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Have you ever met someone who seems overly confident, self-centered, or even downright rude? Maybe they constantly talk about themselves, disregard your feelings, or even manipulate situations to their advantage. And, if you're anything like us and countless other Latinas, you might've thought, is this person just a purebred a**hole, or are they a narcissist?

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Image by Sayuri Jimenez.

Nathalie Molina Niño has never been one to shy away from breaking barriers, and now, she’s focusing her attention on a new mission: demystifying corporate boardrooms for women, especially Latinas. Molina Niño is the President of Known, an asset management and financial services firm, a veteran tech entrepreneur and builder capitalist, and a board member at the iconic lingerie Brand, Hanky Panky, and others.

Like many corporate boards, Hanky Panky hadn’t publicly disclosed its board composition until recently. After the brand survived the challenges of the COVID-19 pandemic, Molina Niño decided it was time for more women, specifically more Latinas, to know what it means to be on corporate boards.

Coincidentally, the decision to finally be more vocal about this topic aligned with the start of Hispanic Heritage Month, which served as the perfect kick-off to the work.

"Something that rarely gets talked about and I think almost gets kept opaque by design is boards,” she explains in a recent Instagram announcement. “[This Latinx Heritage Month], that’s what I’ll be talking about.” Her goal? To equip more Latinas with the knowledge they need to navigate onto for-profit boards, where they can thrive and build multi-generational wealth.

For-profit corporate boards often feel like an exclusive club. And in many ways, they are, especially for Latinas, who hold the smallest percentage of board seats in Fortune 500 companies compared to other racial groups. According to the latest report from Latino Board Monitor, while Latinos hold 4.1% of these board seats (compared to 82.5% held by white people), only 1% go to Latinas. Molina Niño, a first-generation American of Ecuadorian and Colombian descent, is part of this boardroom minority.

When asked about her experience as a Latina board member during a recent Zoom interview, she said, “It’s been lonely. There’s not a lot of Latinas on boards.” She went on to explain that even serving on boards of Latina-founded businesses gets lonely because, “A lot of the times, people who serve on their boards represent their investors and, as a result, [...] you still don’t see a lot of Latinas on those boards.”

This lack of representation drives Molina Niño’s determination to increase Latina presence in corporate boardrooms. By sharing her insights, she hopes to give Latinas a roadmap to claim their seats at the table. “If you don’t know where to go, it’s impossible to figure out how to get there,” she says.

The Road to the Boardroom

Getting onto a for-profit corporate board isn’t an overnight achievement, but it’s not an unattainable dream either. People often think you need to be a CEO or have a certain type of background, but that’s one of the biggest myths about boards in Molina Niño’s experience. What they’re really looking for is expertise — whether that’s in finance, marketing, sustainability, or even technology. If you have that expertise, you’re already an asset. It’s simply a matter of which road you should take.

Understanding what boards are and how they operate is key to unlocking opportunities. For-profit boards serve as the governing body for companies, overseeing direction and financial stability, and guiding CEOs and executives in decision-making. But Molina Niño emphasizes that not all for-profit boards are created equal.

“There are two kinds [of for-profit boards] [...]. There’s the publicly traded business board and then, on the privately held side, there are, I would argue, two types of boards [...] the traditional business board and the venture-backed business board,” explains Molina Niño. Traditional businesses are often family-owned or long-established and may only form boards to meet requirements, like securing financing or transitioning through an ESOP. Venture-backed boards, on the other hand, are typically filled by investors who hold major stakes in the company.

According to Molina Niño, understanding the difference between them is how you can create a successful strategy. With publicly traded business boards, the whole world is privy to them, so, “The way that you get in there is a little bit more transparent. Sometimes those publicly traded companies will hire a recruiter to help them find new board members,” explains Molina Niño. For private companies, on the other hand, there’s no legal requirement to make announcements. As a result, most people don’t know anything about them or their inner workings.

“Usually what happens in traditional businesses that don’t have venture-capital investments is that the Founders, Executives, or the board members, if one existed already, they usually go to their friends,” and people they deem experienced to fill board seats. In other words, it’s the founder’s decision, and that’s an entirely different approach than hiring recruiters. When it comes to venture-backed business boards, the seats on the board are filled by whichever investor writes the biggest check.

This is why an understanding of the different types of boards and acknowledgment of their own strengths is what will help Latinas define a sound strategy. Whether that’s working with a recruiter, networking and connecting with founders to build trust, or making the biggest investment.

The Path for Latinas

For Molina Niño, the key to getting more Latinas into corporate boardrooms is education. Knowing what a board looks like and how it functions is how you can position yourself to get on it. In openly talking about this, without the mystique it’s usually shrouded in, Molina Niño is providing women, especially Latinas, with invaluable insights. “If we had Latinas understanding what are the three types of for-profit boards I think that, on their own, they would be able to figure out what their best chance is and adjust their careers to make themselves more competitive,” states Molina Niño.

When asked about the impact of increased Latina representation in boardrooms, Molina Niño flips the narrative. “Boards don’t help Latinas by offering them seats; Latinas help businesses thrive by being on their boards,” she says. “The whole point of sitting on a board is that you have experience and expertise, and as Latinas, you also have some cultural experience that everyone wants. [...] At the end of the day, we [Latinas] have to realize that we have a ton to offer and we have to be selective about where we put that expertise,” she explains.

As demand for access to the Latina consumer rises, Molina Niño predicts that more Latinas will find themselves recruited into boardrooms. But she’s not content to sit back and wait for that moment. By openly sharing her journey and insights, she’s making sure other Latinas know their worth and have the tools to claim their place at the table. “I realized that quietly being on boards that helped me personally is not helping other Latinas. [...] I was lucky enough to have friends who could advise me and share their experiences, so that’s why I’m doing this,” she stated.

With Hispanic Heritage Month as the backdrop, Nathalie Molina Niño’s mission is clear: “My goal is just to give Latinas enough information so they can make a plan for how to eventually get on a board that they’re paid to be on and that will eventually help them build generational wealth.”

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Ever noticed how September in Latin America is just one big celebration? As we wave goodbye to summer and avoid winter as long as we can, the streets come alive with parades, music, and festivities. Many Latin American countries celebrate their freedom this month, commemorating their hard-fought battles for independence from colonial domination. Let’s dive into these significant days and understand what makes each unique.

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