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photo courtesy of erenzia beauty

Latinas, at the center of it all,” headlines the “About Us” page of the new haircare and fragrance brand erenzia. They’re not wrong. For beauty brands, Latinas have used their massive trillion-dollar purchasing power to throttle the industry for at least a decade.

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One brunette woman on the left, an image of beauty products on an orange backdrop, and one blonde women on right wearing a black hate holding florals

“Clean beauty” continues to transform the skincare industry by moving away from products that drench our skin in synthetic chemicals.

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