8 Signs You’re the Latina Beauty Guru in Your Friend Group

young latin woman doing her beauty routine

We all have that one Latina friend who knows everything and anything about beauty. You don’t know what shade of blush goes well with your complexion? She has the answer. If you’re looking for a better moisturizer, she can provide at least 3 options off the top of her head. Are you the Latina beauty guru of your friend group? Here are 8 signs the answer is yes, absolutely:


You just understand skincare

Latina woman applying skincare product to her facePhoto by Kalos Skincare on Unsplash

For many people, skincare is still this strange ritual they just can’t seem to figure out. Not for you, though. You have your skincare down to a science and you understand what your skin needs. In that journey, you’ve learned a lot about skincare in general, so you’re a treasure trove of skincare routine insights, what products are worthwhile, and what ingredients to seek out.

You’ve embraced homemade beauty solutions

Latina woman doing beauty routine with cucumber slices

Photo by Los Muertos Crew on Pexels

Beauty traditions and rituals are often passed down through generations, so you’re also that Latina beauty guru friend who knows how to incorporate natural remedies. You’ve probably inherited some valuable knowledge from your mamá or abuelita, so you know your natural ingredients. Beauty practices like the Mexican Rebozo facial massage or Colombian body wraps are ways you honor the diverse beauty heritage of your people.

Your makeup techniques are on point

Latina woman with makeup

Photo by Ramon Hernandez on Pexels

One thing about Latina beauty gurus is that they’ve always had a passion for makeup. Ever since they got their first set of fake makeup when they were little, they’ve been painting their faces. Your makeup skills have been decades in the making, so of course your techniques are on point. You know exactly what works for your face and you can offer guidance to your friends on how to enhance their natural features. You have a flawless base, can create stunning eye looks for any occasion, and are the queen of perfect lip combos.

Hair care matters to you as much as skincare

Latin woman with curls

Photo by Thuanny Gantuss on Pexels

Latina beauty gurus understand that hair is one of the most important accessories a woman can have. That’s why their hair care routine is as strong as their skincare routine. Whether you have curly, wavy, straight hair, or anything in between, you’ve learned what your hair needs. You’ve also embraced your hair type and you’ve learned how to bring out its best characteristics. You’re likely also a master at hairstyling and you’re always trying new ones.

You don’t gatekeep your beauty tips and advice

Latino family posing for the camera while all wearing a beauty facial mask on their faces

Photo by Kampus Production on Pexels

Latina beauty gurus are generous with their beauty tips and advice! That’s because talking about makeup, skincare, hair care, and more is one of their favorite topics. The beauty world is very interesting and there’s always something new going on. Whether that’s a new trend, skincare hacks, helpful tricks, and more, there’s no shortage of beauty news. If you’re the go-to for beauty tips and advice, you’re definitely a beauty guru.

You advocate for inclusive beauty

plus size latina woman posing for photo

Photo by Alyssa Baches on Unsplash

As a Latina who’s passionate about everything beauty, you like to see yourself and your community represented in the industry. That’s why you not only advocate for inclusive beauty, but also support influencers, brands, and initiatives that do the same. Beauty comes in all shades, shapes, and forms, and you want to see imposed beauty ideals lose their grip on everyone.

You’re always on top of beauty trends

Woman showing her nails painted with a striking and creative design

Photo by Budka Damdinsuren on Unsplash

Beauty trends, new products, new techniques, and innovations in the beauty industry are always on your radar. If you’re a Latina beauty guru, your social media feed is likely full of beauty influencers you admire and beauty brands you support. If there’s a new eyeshadow palette, skincare treatment, beauty product, or makeup hack, you know about it and you share it with your girls. That group chat is a wealth of beauty knowledge!

You inspire others to embrace their beauty

Group of Latina women looking beautiful and empowered for the photo

Photo by Joel Muniz on Unsplash

Makeup, skincare, and all that stuff is not about vanity, it’s about self-expression, self-love, self-esteem, and self-confidence. You’ve come to understand that the power of makeup and taking care of yourself allows you to embrace your unique beauty. That’s what you want other people to get out of it, so you share uplifting messages, support your girls on their own journey, and encourage women to love themselves as they are, and use makeup and self-care to enhance their beauty.

Dr. Martin Luther King Jr.

Martin Luther King Jr’s legacy in the Civil Rights space is an ever-present inspiration to all oppressed and marginalized people. MLK played a massively pivotal role in inspiring the Black community, but through his speeches, fights, and political views, he also effectively highlighted that the spirit of mutuality is where we needed to collectively focus. As MLK noted in his "Letter from Birmingham Jail," written on April 16, 1963:

“We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly.”

It’s in this spirit that he was able to influence Latino leaders and communities to join in the fight for civil rights and collective liberation.

Keep ReadingShow less
graphic design of a woman in front of her laptop with a tired expression. In the background it reads anxiety, work, stress
Luz Media

How does one measure success? We surely all have different ideas about what being successful means, but wouldn't you agree that in this day and age, we're bombarded with the idea that money and a career equal success?

Keep ReadingShow less
united states flag behind barbed wire
Photo by Pixabay

The Eaton, Palisades, and other fires have left Los Angeles County in a state of crisis, with widespread destruction and significant loss of life. Amidst the chaos, immigrant workers and the Latino community at large rallied to support the community and help save LA. At the same time, challenges for immigrants who are undocumented, immigrants who are documented, and anyone who fits the stereotype of what an “immigrant” looks like, continue to mount, as the Laken Riley Act makes its way through Congress, which threatens to undermine not just immigrant rights, but everyone’s rights.

Keep ReadingShow less