7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Michelle Phan (@michellephan)

Social media offers a powerful platform to show talents, personalities, passions, and expertise from all over the world. Latinas, who are drastically underrepresented in media and Hollywood, have bypassed the gatekeepers and grown communities of millions of followers, turning their online presence into successful businesses.

Michelle Phan, of Vietnamese and Mexican descent, is one of the pioneers of the beauty influencer niche. With over 8 million subscribers on YouTube, 1.8 million followers on Instagram, and many more across other platforms, Phan has built an empire with her makeup tutorials, skincare tips, and lifestyle content. She has expanded her online presence into a successful makeup brand, “EM Cosmetics,” making her a millionaire.


image of devastating fires in Los Angeles area

Last updated: January 9, 1:20 p.m. PT.

Multiple wildfires are currently tearing through Los Angeles County, forcing hundreds of thousands to flee and claiming the lives of five people. While the Palisades fire has captured widespread media attention due to its location in the affluent Pacific Palisades neighborhood, the Eaton Fire has quickly grown to almost the same devastating size as the Palisades fire. The Eaton fire is impacting areas with a significant Latino population, such as Altadena, where 27.2% of the population is Latino according to the latest census.

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golden globes 2025 nominees
Created by Luz Media

This year’s Golden Globe Awards had one of the highest number of Latino nominees in its history. While that’s a milestone worth celebrating, the actual outcome of the ceremony is a reminder of how far Hollywood still has to go. Out of all the groundbreaking nominees, including 8 Latine actors and at least 9 projects with significant Latino involvement behind the scenes (including 4 Latine directors), only 2 Latina actresses, Dominican-Puerto Rican Zoe Saldaña and Brazilian Fernanda Torres, walked away with trophies. Their wins are historic and well-deserved, but they don’t hide the fact that Latino talent continues to be largely overlooked in an industry that thrives on Latine contributions both on and off the screen.

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Latina mom talking to her daughter

Growing up, our mamas cared for us and kept us safe in any way they possibly could, from coming up with the strangest homemade remedies (that, of course, always worked…or did they?) to stern warnings for just about everything. Many of which we’ve carried on to adulthood, like not stepping descalzos on the floor to avoid catching a cold!

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