Latina Entrepreneurs Share Their Abundance and Growth Practices

four women sitting at a table look at each other while working on a project

What do they do to keep them on the path of success?

There’s something very special and healing about seeing Latinas collaborate and help each other create tables to invite more Latinas to sit together. Especially after growing up in a world where we were programmed to believe there was only a certain amount of room for Latinas and women of color to fill. Not only were we pitted against each other to compete in workplaces and/or for positions it also created an internalized scarcity mindset and trauma.


Abundance is everywhere. Part of deprogramming from scarcity beliefs is to learn to embrace our own uniqueness and trust each other even when we struggle. Imagine the magic we could create if more Latinas came together and focused on breaking down barriers rather than creating more unnecessary ones.

The truth is learning to embrace our own unique abilities and poderes doesn’t always come easy. In fact, for some of us, it may take years, even decades, to become secure and confident in our own skin. Taking control of my magic and my powers was something I struggled with growing up. I always felt very alone and alienated especially from other women. I knew I was different and highly intuitive at a very young age. I had conversations with spirits, plants, animals, and the moon.

The more time I spent alone the more self-aware and connected I felt within. I did come to peace with my solitude, and it gave me a different perspective on how to utilize my magic to heal and grow in my own unique way. However, I deeply yearned for community, especially during the pandemic shutdown. I have always loved being around people, but I needed it even more when the world felt like it was on fire. I realized that collaborating with others was very important to me, and it inspired me to manifest and think bigger. Collective energy also gave me a purpose to help and guide other individuals to connect with their own magic.

Collaborating and manifesting with each other is equally as important as learning to be alone. Both are necessary for a healthy and powerful mindset to help us manifest limitless opportunities and growth. I connected with eight Latina entrepreneurs from all walks of life to share their manifesting tips that have helped them grow their brands and businesses. The more we uplift each other through this journey the more spiritual and generational wealth we create. Most importantly, we show the next generation of women how powerful manifesting as a unit can be.

The Luz Community has helpful manifesting workshops to help bring your visions to life year-round.

Manifesting Tips from Latina Entrepreneurs

“The focus is to always bring creatives & community together and a manifesting affirmation to live by is “The universe, my future self and god will always have my back.”

Creative @juliannna.am

“Protect the energy of your ideas by not speaking about them to people who don’t believe in them or you. The right people will align as you stay true to your vision.”

@iamalejajimenez, Fashion Director of @urbanqra and CEO of @shopmorenamia

Changing your way of thinking is a huge step. Since it’s very easy for an entrepreneur to fall victim to imposter syndrome. Saying easy daily affirmations like I am worthy, I am deserving, I am smart are helpful ways to change your mindset.

@desireemangel, Founder and CEO of @beegolden.co

"The manifesting tip that I do with my business is script and practice so much gratitude! I script the type of customers I want to attract, how much money I want to be making, the impact I want my brand to have on others (especially young girls), literally everything. And then I release it to the universe and practice gratitude for everything it puts in my path — people, experiences, conversations, ideas, support, and most important love.”

@vaaamazingg, Founder of @masamor.boutique

"I envision myself making sales, making connections with customers and fellow vendors and once I envision this I say, ‘today will be successful. It won’t be a good day; it will be a great day.’ out loud.”

Karina Arrezola, Founder of @fortunit

“Visualize your ideal self, connect with your purpose, and make an action plan to get you there. You got this!

Edna Mendez, Founder of @coach.ed.la

“Visualize your sales, outcomes, and friendships. Not only visualize your own success but others as well, whatever you put out to the universe you want it to come towards yourself along with others.”

Ximena & Yeniffer Martinez, Founders of@hilohandmade

“I manifest being at peace with whatever lies ahead. I have been so burnt out by the past couple of years trying to do it all — building a store and taking it down, building a craft fair, building my teaching career, and building my brand. However, I am making some big moves and whatever comes my way I am manifesting love and peace with the outcome and enjoying every moment of the process.”

@kristenita_, Founder of@selvanegra_


This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).