Latinas Are Fighting Against Voter Suppression in Florida

Group of Latina women.

Sponsored by: New Florida Majority

New Florida Majority is building political power of marginalized constituencies in Florida.

Voting is widely recognized as a U.S. principle and basic democratic right. However, Florida’s far-reaching history of voter suppression, like Jim Crow era barriers that barred Black Floridians from voting and recent confusion around the removal of some people with felonies from voter rolls, is evidence that not everyone in this country has had the opportunity to make their voices heard. Throughout the state, Latinas have picked up the fight against voter disenfranchisement.


Latinxs in the state have been bombarded with right-wing disinformation and conspiracy theories that have left many in the community disillusioned, and some discouraged from voting. Latina organizers have been challenging these efforts and tactics that they say threaten the U.S. democracy by limiting the ability or reducing the interest of voters to exercise their right to vote.

Get to know the Latinas that are fighting back and mobilizing to expand democratic rights for communities that have been historically marginalized and excluded. Below is a condensed and lightly edited version from their Q&A with Luz Collective.

Ysabella Osses, Gender Justice Organizer at New Florida Majority

At New Florida Majority (NewFM), a voting rights group I’m a part of, we organize in different areas in an effort to expand the electorate so that it’s reflective of the multiracial, multilingual, and multicultural people who make up the state as well as develop leadership in these communities. I’m a Gender Justice Organizer, and I lead the Bad Bitch Brigade, where we work to advocate, defend, and create leadership programs for women and nonbinary people of color. A lot of our work is educational. We create spaces where our communities can learn about the work of elected officials and how local governments work. It’s also about mobilizing. We canvass, phone-bank, and create relationships with the people, and not just during election time, to remind them of their power all year long and empower them to speak with their representatives. One of the aspects of our work that I’m most proud of, however, are the campaigns we co-organize with marginalized groups. For instance, we work with formerly incarcerated populations to bring full voting rights to people with felony convictions and bring dignity to those who are presently incarcerated, including ensuring they have the hygiene products they need and that pregnant individuals are not forced to give birth in shackles.

This work is important to me because I lived through the aftermath of a right-wing dictatorship in Chile, where I was born and raised. To me, it’s critical to bring awareness to U.S. imperialism and how foreign policy can affect the quality of our lives. There is no way I cannot be a political person. All my life, I’ve seen the effects of inequity, poverty, and patriarchy work to keep my family and me in one of the poorest neighborhoods in my country. When I came here, I saw that we truly have the power to organize people, build relationships based on love and compassion, and make change happen. Here, change isn’t just an idea; it’s actually possible if you truly believe in it.

Ana Sofía Peláez, Co-Founder of the Miami Freedom Project

The Miami Latinx vote has always been misunderstood. While reports have long emphasized the Cuban Republican vote, the truth is that there is a lot of diversity in the Cuban-American population that has been underreported and underexplored. Within our own families, there are a lot of different positions and perspectives. But this complexity isn’t visible because the Cuban-American identity has become synonymous with conservatism and republicanism. This imposed identity forces many who deviate from what has become the “norm” to self-censor and has allowed politicians to not address the real issues that impact us. Even more, it has signaled to other Latin American communities in the state that even if they have different political leanings they don’t have the numbers to out-vote the so-called Cuban conservative monolith. This is dangerous and limiting. Whenever you simplify or put people in a box, you lose out on a chance to see the evolution or give people the chance to explore different political, cultural, and societal identities. This is what I’m trying to do with the Miami Freedom Project.

Co-founded with my late friend Patrick Hidalgo, the Miami Freedom Project is a non-partisan voter education program dedicated to giving people in the city the opportunity to explore progressive values. It’s a space for progressive Miamians to talk about issues, policies, and different things that affect all of our communities. I think because Miami has a unique makeup of people who have experienced significant political trauma, we need a space where we can take the temperature down and allow people to express themselves fully, to explore every idea, and to potentially see a new way forward that can be more positive and constructive than the political toxicity that has become part of our culture. With Covid-19, recently we have primarily been focusing on educational content creation.

Two women putting up a sign that says "Miami Freedom Project".

(Photo courtesy of Ana Sofía Peláez)

It’s my belief that through open conversations that allow people to explore ideas, understand the perspectives of others, and also process the pain and trauma that propelled many of them to move to this city from their homelands that we can begin to change the Miami electorate to one that is more progressive. Miami has been called a city of the future, and I believe that. We have always been a global city with a complex makeup. It’s my hope that this work helps give people the freedom to break from limiting identities and help move us forward for the betterment of everyone.

Frances Colón, CEO and President of Jasperi Consulting

The political leadership in Florida, at the state level and even in Congress, has for a while been in the hands of more conservative thinkers that typically deny the facts and science of climate change. Many have refused to act or take on the policy measures that are needed. In Florida, a state susceptible to hurricanes, droughts, extreme heat, and flooding, this inaction has allowed the region to be ground zero for severe impacts. Through Jasperi Consulting, my hope is to educate communities on science and the environment so that they are energized to vote with these issues in mind.Created in 2017, Jasperi Consulting advises civil society organizations as well as domestic, local, and federal governments on science and environment evidence-based decision-making. I do this mostly by developing relationships with organizations on the ground that are advocating for the rights of the most vulnerable.

I’m a scientist by training, and my career is based on the desire to have facts that inform how society makes decisions that can better people’s lives. I chose science as my path in life because I saw science as a tool for people’s wellbeing. Like me, the Latinx community has a direct connection with nature and closeness to the environment. I think for Latinxs to see and understand what is happening around them when it comes to climate change just takes someone making the connection for them. Once they do, it becomes an important issue they take with them when casting their ballot. The Latinx vote is so important in this election. We are the second-largest voting bloc and we are the largest minority group. Every vote matters, but so much has been done to tell the Latinx voter in so many ways that their vote doesn’t matter. However, nothing could be further from the truth.

Cristina Robinson, Communications Director at Alianza for Progress

At Alianza for Progress, a civic engagement nonprofit serving Florida Latinxs, we primarily work with the Puerto Rican community, understanding that providing them with the information needed to be civically engaged can help expand the Florida electorate and make it more representative of the people who live here.

Much of the work Alianza for Progress does center on education, empowerment, and mobilization. Through on-the-ground canvassing and community events to digital content creation, we inform communities about local, state, and federal elections, help them understand the voting process – which generally looks different from their home countries – and enlighten them on some of the candidates. Sometimes, we create spaces where community members can listen and speak with candidates in person. Amid the COVID-19 pandemic, we have switched to digital organizing, running aggressive texting, and phone-banking campaigns. Aside from the educational and mobilization efforts, we also create campaigns that we hope empowers individuals and communities to be a part of change-making. Most recently, for instance, we ran a successful campaign that got local officials to redesignate a local school named after a Confederate to Roberto Clemente Middle School, the first school in Orlando to be named after a Latinx person.

This year Alianza for Progress is one of five organizations that have been asked to do ballot cure. This means that we are able to assist voters who sent in ballots that were rejected, whether because they forgot to add their signature or other reasons, by helping them cure it before Election Day and making sure their vote counts. There are many problems in Florida, but we believe that people have the power to make a change. We want to ensure that they have what they need to do that.

bop the bigot video game logo

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

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Image by Sayuri Jimenez.

Nathalie Molina Niño has never been one to shy away from breaking barriers, and now, she’s focusing her attention on a new mission: demystifying corporate boardrooms for women, especially Latinas. Molina Niño is the President of Known, an asset management and financial services firm, a veteran tech entrepreneur and builder capitalist, and a board member at the iconic lingerie Brand, Hanky Panky, and others.

Like many corporate boards, Hanky Panky hadn’t publicly disclosed its board composition until recently. After the brand survived the challenges of the COVID-19 pandemic, Molina Niño decided it was time for more women, specifically more Latinas, to know what it means to be on corporate boards.

Coincidentally, the decision to finally be more vocal about this topic aligned with the start of Hispanic Heritage Month, which served as the perfect kick-off to the work.

"Something that rarely gets talked about and I think almost gets kept opaque by design is boards,” she explains in a recent Instagram announcement. “[This Latinx Heritage Month], that’s what I’ll be talking about.” Her goal? To equip more Latinas with the knowledge they need to navigate onto for-profit boards, where they can thrive and build multi-generational wealth.

For-profit corporate boards often feel like an exclusive club. And in many ways, they are, especially for Latinas, who hold the smallest percentage of board seats in Fortune 500 companies compared to other racial groups. According to the latest report from Latino Board Monitor, while Latinos hold 4.1% of these board seats (compared to 82.5% held by white people), only 1% go to Latinas. Molina Niño, a first-generation American of Ecuadorian and Colombian descent, is part of this boardroom minority.

When asked about her experience as a Latina board member during a recent Zoom interview, she said, “It’s been lonely. There’s not a lot of Latinas on boards.” She went on to explain that even serving on boards of Latina-founded businesses gets lonely because, “A lot of the times, people who serve on their boards represent their investors and, as a result, [...] you still don’t see a lot of Latinas on those boards.”

This lack of representation drives Molina Niño’s determination to increase Latina presence in corporate boardrooms. By sharing her insights, she hopes to give Latinas a roadmap to claim their seats at the table. “If you don’t know where to go, it’s impossible to figure out how to get there,” she says.

The Road to the Boardroom

Getting onto a for-profit corporate board isn’t an overnight achievement, but it’s not an unattainable dream either. People often think you need to be a CEO or have a certain type of background, but that’s one of the biggest myths about boards in Molina Niño’s experience. What they’re really looking for is expertise — whether that’s in finance, marketing, sustainability, or even technology. If you have that expertise, you’re already an asset. It’s simply a matter of which road you should take.

Understanding what boards are and how they operate is key to unlocking opportunities. For-profit boards serve as the governing body for companies, overseeing direction and financial stability, and guiding CEOs and executives in decision-making. But Molina Niño emphasizes that not all for-profit boards are created equal.

“There are two kinds [of for-profit boards] [...]. There’s the publicly traded business board and then, on the privately held side, there are, I would argue, two types of boards [...] the traditional business board and the venture-backed business board,” explains Molina Niño. Traditional businesses are often family-owned or long-established and may only form boards to meet requirements, like securing financing or transitioning through an ESOP. Venture-backed boards, on the other hand, are typically filled by investors who hold major stakes in the company.

According to Molina Niño, understanding the difference between them is how you can create a successful strategy. With publicly traded business boards, the whole world is privy to them, so, “The way that you get in there is a little bit more transparent. Sometimes those publicly traded companies will hire a recruiter to help them find new board members,” explains Molina Niño. For private companies, on the other hand, there’s no legal requirement to make announcements. As a result, most people don’t know anything about them or their inner workings.

“Usually what happens in traditional businesses that don’t have venture-capital investments is that the Founders, Executives, or the board members, if one existed already, they usually go to their friends,” and people they deem experienced to fill board seats. In other words, it’s the founder’s decision, and that’s an entirely different approach than hiring recruiters. When it comes to venture-backed business boards, the seats on the board are filled by whichever investor writes the biggest check.

This is why an understanding of the different types of boards and acknowledgment of their own strengths is what will help Latinas define a sound strategy. Whether that’s working with a recruiter, networking and connecting with founders to build trust, or making the biggest investment.

The Path for Latinas

For Molina Niño, the key to getting more Latinas into corporate boardrooms is education. Knowing what a board looks like and how it functions is how you can position yourself to get on it. In openly talking about this, without the mystique it’s usually shrouded in, Molina Niño is providing women, especially Latinas, with invaluable insights. “If we had Latinas understanding what are the three types of for-profit boards I think that, on their own, they would be able to figure out what their best chance is and adjust their careers to make themselves more competitive,” states Molina Niño.

When asked about the impact of increased Latina representation in boardrooms, Molina Niño flips the narrative. “Boards don’t help Latinas by offering them seats; Latinas help businesses thrive by being on their boards,” she says. “The whole point of sitting on a board is that you have experience and expertise, and as Latinas, you also have some cultural experience that everyone wants. [...] At the end of the day, we [Latinas] have to realize that we have a ton to offer and we have to be selective about where we put that expertise,” she explains.

As demand for access to the Latina consumer rises, Molina Niño predicts that more Latinas will find themselves recruited into boardrooms. But she’s not content to sit back and wait for that moment. By openly sharing her journey and insights, she’s making sure other Latinas know their worth and have the tools to claim their place at the table. “I realized that quietly being on boards that helped me personally is not helping other Latinas. [...] I was lucky enough to have friends who could advise me and share their experiences, so that’s why I’m doing this,” she stated.

With Hispanic Heritage Month as the backdrop, Nathalie Molina Niño’s mission is clear: “My goal is just to give Latinas enough information so they can make a plan for how to eventually get on a board that they’re paid to be on and that will eventually help them build generational wealth.”