7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Dulce Candy (@dulcecandy)

Portrait of Latina influencer Dulce Candy

Dulce Candy is another Mexican-American and she has an interesting background because she started her YouTube channel while serving in the U.S. Army. She started in the beauty space, but over the years, she expanded her brand to include fashion, lifestyle, motherhood, wellness, spirituality, and mindfulness. Dulce has 1 million followers on Instagram, and her following continues to grow!


A Latina woman in full color, set against a background showcasing a collection of wedding dresses, evoking a sense of the past.

In the United States, societal attitudes toward marriage are evolving, evidenced by a significant decrease in marriage rates – dropping from a robust 76.5% in 1970 to a modest 31% today – this trend spans various communities, including the Latino community, which is actively challenging conventional norms, reshaping roles, and forging new paths in their conceptions of love and family.

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a Latina woman skillfully juggling the demands of family and work life.

Despite Latinas in the U.S. leading the charge as the fastest-growing group of entrepreneurs in 2023 and despite the rise of Bachelor’s Degree attainment among them, Latinas continue to feel the pressure of gender role expectations often imposed within Latino culture. A recent Pew Research Center study has shed light on just how much pressure Latinas in America are under.

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