7 Latina Influencers who Are Successful Entrepreneurs

Graphic design featuring 7 Latina women influencers and entrepreneurs: Michelle Phan, Lele Pons, Yovana Mendoza, Dulce Candy, Bethany Mota, Katy Roach, and Paola Alberdi.



Dulce Candy (@dulcecandy)

Dulce Candy is another Mexican-American and she has an interesting background because she started her YouTube channel while serving in the U.S. Army. She started in the beauty space, but over the years, she expanded her brand to include fashion, lifestyle, motherhood, wellness, spirituality, and mindfulness. Dulce has 1 million followers on Instagram, and her following continues to grow!


group of Latina women representing sports media
Luz Media - Sayuri Jimenez

When Karina Martinez and Jennifer Yepez-Blundell founded DRAFTED in 2023, they had one mission: to change the game for Latinas in sports. DRAFTED was created to drive change forward, increase access to ownership and opportunity, and increase the visibility of Latinas in sports. In just two years, the platform has exploded, reaching 4 million people per month and forming powerful partnerships that uplift Latinas in every corner of the sports world. On Super Bowl weekend DRAFTED stepped onto one of the biggest stages in sports—Super Bowl LIX in New Orleans—ensuring that Latinas involved with the NFL were front and center in the conversation.

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afro-latina quinceanera in a blue dress
Photo by Johana A.

The quinceañera is one of the most cherished traditions in Latino culture, a grand celebration marking a girl’s coming of age at fifteen - though as culture and beliefs evolve, so has the focus of the celebration. Despite how racially diverse the Latino community is, some Afro or Black Latinas still experience implied or explicit racism on their special day.

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group of latina women arranged over an american football field background
Luz Media

DRAFTED, a Latina-owned company, has become an unapologetic voice of Latina sports culture. Recently, it partnered with Verizon to address the underrepresentation of Latinas in sports media at the 2025 Super Bowl LIX. DRAFTED will be present on Radio Row, where it will highlight Latinas in the NFL. Amid thousands of members of the media in one of the main hubs of the Super Bowl, it will work to ensure Latina voices are fully represented at the 2025 Super Bowl LIX.

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