TikTok is Calling out Latine Cosplayers with the “Ahora Todos Quieren Ser Latinos” Trend

photos of various TikTok influencers posing for the camera with latino food and beverages

When “Un Verano Sin Ti” was released by Latino reggaeton superstar Bad Bunny in the summer of 2022, the onslaught of TikTok trends that resulted from it wasn’t a surprise. A specific lyric from the modern Puerto Rican anthem “El Apagón,” that says, “ahora todos quieren ser Latinos” (meaning “now they all want to be Latinos”) has struck a chord with fans everywhere.


The lyrics have inspired responses to non-Latinos appropriating Latine culture.

There’s a fine line between appreciation and appropriation when it comes to expressions of culture, but some lines aren’t fine lines at all. Spa water is a prime example of extreme cultural ignorance that resulted in outright absurdity. Bad Bunny’s lyrics highlight how normal it is for non-Latinos to claim or appropriate Latine culture when convenient and how easy it is to outright steal the culture and re-name it any old thing - “clean girl aesthetic,” anyone?

In response to this, the internet is fighting back against non-Latinos who are claiming Latinidad for their own benefit:

@itscoral93

TikTok · itscoral93



@chrisdoucet28

#pegar un video de @its.me.again_07

Bad Bunny's anthem is a testament to the power of music as a platform for challenging conversations and a rallying cry for cultural respect and acknowledgment. This song and the internet's reaction to it shows us that the world of culture isn't a free-for-all buffet, where you can just grab what you fancy and slap a new name on it.

So, let's keep this conversation going, learn from each other, and remember to respect the cultures we’re borrowing from. After all, it's about time we give credit where credit's due. Boom, mic drop, Bad Bunny style.

Three joyful Afro-Latina women sharing smiles on a bright and sunny day.

Many Latinos who don’t appear stereotypically “Latino” deal with having their race questioned fairly often. Most educated people don’t need to be reminded that the United States doesn’t have a welcoming history for people of races other than white. Therefore race, ethnicity, and identity that is non-white have simply been pushed into the othered “non-white” category. For Latinos, this is particularly challenging because, by most standards, Latino isn’t a race and is considered an ethnicity.

Keep ReadingShow less
curly hair woman taking selfie

In Latino communities, the phrase “pelo malo,” or "bad hair," has echoed through generations, shaping beauty standards and self-esteem in ways that are hard to ignore. Whether whispered at family gatherings or thrown around casually in salons, it carries weight, and it reveals how deeply internalized racism and colorism run within Latino culture.

But let’s be clear: there’s no such thing as bad hair. The real issue lies in the colonial beauty ideals that are pervasive in Latino culture to this day.

Keep ReadingShow less
latino child hugging his mom

Since taking office for a second term on January 20, 2025, President Donald Trump has signed a dizzying amount of executive orders. On his first day in office alone, Trump enacted an unprecedented 42 executive orders, memoranda, and proclamations. This flurry of activity set the tone for the aggressive use of executive power and testing of that power as legal experts confirmed that some orders, like birthright citizenship, for example, likely weren’t within his executive power to change.

Keep ReadingShow less