TikTok is Calling out Latine Cosplayers with the “Ahora Todos Quieren Ser Latinos” Trend

photos of various TikTok influencers posing for the camera with latino food and beverages

When “Un Verano Sin Ti” was released by Latino reggaeton superstar Bad Bunny in the summer of 2022, the onslaught of TikTok trends that resulted from it wasn’t a surprise. A specific lyric from the modern Puerto Rican anthem “El Apagón,” that says, “ahora todos quieren ser Latinos” (meaning “now they all want to be Latinos”) has struck a chord with fans everywhere.


The lyrics have inspired responses to non-Latinos appropriating Latine culture.

There’s a fine line between appreciation and appropriation when it comes to expressions of culture, but some lines aren’t fine lines at all. Spa water is a prime example of extreme cultural ignorance that resulted in outright absurdity. Bad Bunny’s lyrics highlight how normal it is for non-Latinos to claim or appropriate Latine culture when convenient and how easy it is to outright steal the culture and re-name it any old thing - “clean girl aesthetic,” anyone?

In response to this, the internet is fighting back against non-Latinos who are claiming Latinidad for their own benefit:

@itscoral93

TikTok · itscoral93



@chrisdoucet28

#pegar un video de @its.me.again_07

Bad Bunny's anthem is a testament to the power of music as a platform for challenging conversations and a rallying cry for cultural respect and acknowledgment. This song and the internet's reaction to it shows us that the world of culture isn't a free-for-all buffet, where you can just grab what you fancy and slap a new name on it.

So, let's keep this conversation going, learn from each other, and remember to respect the cultures we’re borrowing from. After all, it's about time we give credit where credit's due. Boom, mic drop, Bad Bunny style.

a group of men working on a rebuilding

The aftermath of the Eaton and Palisades fires that started raging on January 7, 2025, has left Los Angeles facing one of the largest rebuilding efforts in its history. Estimates of economic loss reach $250 billion. While city officials move forward with recovery plans, attention is turning to the workforce responsible for reconstructing thousands of homes and businesses.

Keep ReadingShow less
latino father helping his daughter with homework

As of 2024, there are about 3.52 million Latine families in the United States led by single mothers. This isn't just a statistic; it’s the vivid reality of Latinas shouldering the responsibility of parenting without the active support of a co-parent figure.

Keep ReadingShow less
A Latina woman in full color, set against a background showcasing a collection of wedding dresses, evoking a sense of the past.

In the United States, societal attitudes toward marriage are evolving, evidenced by a significant decrease in marriage rates – dropping from a robust 76.5% in 1970 to a more modest 47% as of 2022 – this trend spans various communities, including the Latino community, which is actively challenging conventional norms, reshaping roles, and forging new paths in their conceptions of love and family.

Keep ReadingShow less