The Ultimate Latinx-Owned Gift Guide

box, bottle of exfoliant, beauty products, eye shadow, mug

As the holiday season moves full steam ahead, the inevitable dread for those who aren’t quite the natural gift-givers begins to set in. But fear not, Luz has you covered. We’ve shared our staff gift picks and our fave food items for those pesky stockings and holiday parties. Now it’s time to keep our fave Latinx-owned businesses on the good list. You can stay off the naughty list by impressing the masses with your gift choices while also supporting Latinx products. What’s better than that?


The trick to gifting candles is gifting one the receiver relates to. Try gifting that zodiac lover a zodiac sign-themed candle. Got a quirky friend? Try a candle that smells like a celebrity (yes, these things exist). Weird, but very unique. Have a friend who is obsessed with Harry Styles? A candle exists for that too – a Harry Styles-themed candle. So, if your friend loves a good candle burning in their home we’ve got a few on our minds:

Bonita Fierce

These Latino-inspired candles are perfect. With scents that are reminders of their culture, do we even have to say anything more?

copuito candle

Vela Negra

If your friend isn’t into the adorable packaging and instead wants a very simple candle that still smells bomb, Vela Negra comes with all-black packaging. Ideal for them, and fits in more sober or minimalistic styles.


Sometimes a thoughtful card and a handpicked book are enough. For those booklover friends you can gift them a book from their favorite author, a limited edition book, or anything that they may enjoy.

For some inspiration, we’ll give you an example. There once was a secret santa exchange for a friend who had just gotten a puppy, and knowing she would be that wild dog mom (no shame), I bought her Dogstrologyby Luna Malcolm. Yes, an astrology book about dogs so you can know their personality, weaknesses, you name it. She loved it. So as you can see, presents don’t have to be pricey; it should just make the other person think, “Wow, they really know me.”

Latinx in Publishing

So for all your book purchasing needs, Latinx in Publishing can help you purchase from independent Latinx-owned bookstores. And you can find books written by Latinas here.


Many Latinx-owned businesses sell apparel, whether it’s a boutique, custom-made shirts, or artists’ merch. For any clothing item as a gift, make sure you know their correct size because keep in mind, many of these small retailers don’t offer exchanges. Then think about what they like, are they Bad Bunny fans? Do they wear simple tees with no design? Or do they like wearing something with a bold statement?

Hija De Tu Madre

If your friend likes wearing shirts with a relatable saying, check out Hija De Tu Madre. Any of their apparel will make your friends feel empowered, all while looking good.

Luz Shop

If you didn’t know, your fave Latina publisher also makes apparel that you can gift to all the ladies and allies in your life. Who wouldn’t appreciate a shirt that says they’re allergic to machismo?!


#Rokeras WYA🎸👇?! Collection drops today @ 9am PT. #fyp #latina #latinas #latinx #BenefitOfBrows


For the people who have makeup lover friends, listen up. Places other than Ulta and Sephora do exist. These Latina-owned businesses care about how the makeup looks on different shade ranges because they know Latinas come in all shades. Their product presentation also makes for a festive and fun gift. Yes, these are perfect presents to gift your friends, but who said you can’t treat yourself and buy some products for yourself too?

Prados Beauty eye shadow

A La Antigüita 💦🧼 #lavaderitoss #lavadero #alaantigüita #mexicana #latina #hispana #mexicancheck #fyp #foryoupage #fypage #makeup #makeuphacks

And for those tools that touch our face almost every day, all makeup lovers should also be enthusiastic about keeping those brushes clean and bacteria-free. So for that, check out:


This mini lavadero is perfect for cleaning those makeup brushes and sponges. The mini zote’s cuteness is to die for.


A La Antigüita 💦🧼 #lavaderitoss #lavadero #alaantigüita #mexicana #latina #hispana #mexicancheck #fyp #foryoupage #fypage #makeup #makeuphacks


Skincare products and wellness are always good gifts to give to anyone. There are a few questions you can ask yourself to know what to buy for the other person. If you’re buying skincare, have they mentioned a product they wanted to try? Is there a natural ingredient they love and swear by? Do you want to gift them something that they need or a little extra for that self-care day? Here are a few Latinx-owned ideas:


They’re all about that good cactus. We all know cactus has what seems like a million uses and Nopalera has mastered the cactus for skincare. They have some cute and heavenly products for your skin and body. Their cactus flower exfoliant is a must-try and a must-have.

Nopalera cactus flower exfoliant

Today at Cultured South #atl #atlanta

Becalia Botanicals

They sell bath soaks, bath bombs, and body butter with unique scents like horchata, cocoa, coco leche, and hibiscus. Perfect gifts for anyone who wants to pamper themselves. It sounds like a dream!


Today at Cultured South #atl #atlanta

What are you waiting for? Get on over to some of these Latinx-owned brands and wait for the smiles they produce when that gift-receiver tears away that heart-felt packaging. Sustainability pro-tip: try using newspaper and grocery store paper bags as wrapping. We haven’t bought gift wrapping paper in years! Happy Holidays!

Man with a mule loaded with bags of coffee, representative of the fictional character Juan Valdez of the famous Colombian coffee brand

When Colombian coffee is mentioned, it’s almost reflexive to associate the bean with top-notch quality and flavor. Ever wonder how Colombian beans rose to such global fame? It's a saga of cultural identity, meticulous craftsmanship, global marketing, and, inevitably, controversy. And no one embodies this narrative better than the iconic figure of Juan Valdez.

Keep ReadingShow less
Navigating the Impact of Social Media on Latina Body Image

Social media. Love or hate it, it has become an integral part of our lives. With 62.3% of the world’s population using social media daily, platforms like YouTube, Facebook, Instagram, and TikTok aren’t going anywhere. While people of all ages use social media, it’s most popular among Millennials and Gen Zers, including Latinas.

While social media has many positive aspects, such as fostering connections, allowing us to share thoughts and ideas, engaging with communities, and more, it’s also undeniable that it’s hurting many people’s mental health.

For women, in particular, social media has been shown to increase comparison and competition among females, contributing to issues like low self-esteem, body dysmorphia, and negative body image. The more time you spend on social media, the more you’re exposed to the illusion of the perfect body and the more you feel like the odd one out. Is there a way to break away from that?

How Social Media Affects Latinas’ Body Image

Body image refers to how you perceive your body, how you feel about it, and how you experience it. This can be negative, where you feel like your body is wrong and you want it to be different, leading to a sense of shame and embarrassment. Or it can be positive, where you feel satisfied, accepting, and grateful for your body, independent of external influences.

This perception of our bodies can be influenced by many factors, including lived experiences, societal messages, and beliefs. It’s also highly influenced by social media because it’s where we’re exposed to whatever beauty standard is trending at any given time. Moreover, social media exposes us to unrealistic depictions of beauty because most of the images we see are filtered or edited and posed.

Social media also creates an unhealthy culture of comparison and competition. Women are particularly susceptible to it, especially teenagers, and tend to compare themselves to what they see online. That’s because we have learned to see ourselves based on what we see in the media. What we see in the media are tons of pictures of good-looking, seemingly flawless people, and it can make us feel deeply insecure.

Many studies have looked into this cultural phenomenon, and the overall conclusion is the same: spending too much time on social media is a surefire way to feel bad about yourself and your body. Latinas are highly affected by this because beauty standards often prioritize thin white women. Meanwhile, the Latino culture idealizes curvy, hourglass body types. So, the pressure is coming from all sides for Latinas.

Considering that social media is so essential to our daily lives, this leads us to the question: is there a way for Latinas to use social media healthily? Can we take back control of the effect it can have on our body image?

How to Turn Social Media into a Source of Latina Empowerment

It’s important to remember that social media isn’t inherently all good or all bad, it’s the way we use it that defines the effect it has on us. We can’t change the way society as a whole employs social media, but we can decide how to use it ourselves and the kind of power we allow it to have in our lives.

When it comes to Latinas and the effect social media can have on our body image, many Latina influencers are helping break the cycle by promoting body positivity and sharing themselves as they are. Switching to more body-positive and honest content is an effective way to expose yourself to real bodies of all shapes and sizes, as well as find inspiration. This, in turn, can have a positive impact on the way you see yourself and your level of body satisfaction.

It’s also important to make a conscious effort to avoid comparison. Social media can be a source of inspiration and motivation, but if your mindset frames everything you see in terms of what you think you lack, it will continue to be a source of discomfort. Not just about your body, but also about your accomplishments, your career, your love life, and more.

One way to help yourself is to curate your feed and make following people a more conscious practice. When you spend time on social media, are there people who instantly trigger comparisons or make you feel bad about yourself? If so, it’s time to unfollow them and fill your feed with content that makes you feel good. Whether that’s empowering Latina influencers, cat meme accounts, nature photos, affirmations, motivational messages, etc., find content that provides positive feelings.

If you need some help, here are a few Latina influencers who champion body positivity and encourage realistic body perception:

Jessica Torres (@thisisjessicatorres)

Born in Ecuador, Jessica Torres is known for her style and joy. Not only can she serve as fashion inspiration, but her bold outlook on life and approach to body positivity will also help you embrace your feminine energy and confidence.

Massy Arias (@massy.arias)

If you need some fitness inspiration, Dominican Republican Massy Arias provides helpful tips on how to take care of your body. She’s a health coach known for her workouts, tips, and empowering takes.

Gloria Lucas (@nalgonapride)

Mexican-American Gloria Lucas is an activist who’s particularly passionate about raising awareness of eating disorders within the Latino community. Her body-positive messaging is inspiring and she will also expose you to social issues worth everyone’s attention.

Nancy Gonzalez (@nancys_journey)

Last but not least, Nancy Gonzalez is another fitness influencer and she was initially focused on sharing her weight loss journey. She’s known for her sense of humor and her tips on workout techniques and healthy meals, encouraging others by sharing her progress.


At the end of the day, it’s important to remember it’s in your power to take the reins and decide what kind of effect social media can have on you. You can either use it and allow yourself to be sucked into the comparison culture or you can use it for your own empowerment by being a lot more mindful of the people you follow and the content you interact with.