The Terms Hispanic and Latino Continue to be Misunderstood

a group of young latino women and men pose for a selfie

On March 28, 2024, the Office of Management and Budget (OMB) added a new standard for race and ethnicity data collection in the U.S. Census, approved by the Biden administration. Now, a separate checkbox exists for “Hispanic or Latino” alongside all other racial categories. This change has been celebrated by many in the Latino community, and it reflects a significant shift in how the U.S. Census gathers data about this section of the population.



It’s also a significant step toward a more accurate understanding of the Latino population, which has been growing consistently for decades. Before this change, the U.S. Census collected data on Hispanic origin without accounting for race, which meant Latinos were undercounted because many identify with their Hispanic ethnicity and their race, not just one or the other. This is further complicated by the fact that both Hispanic and Latino aren’t races, but many who don’t identify with white, Black, or other racial categories are left in limbo and often choose Hispanic or Latino as their race.

In 2023, a survey conducted by OnePoll involving 1,250 adults reflected that fact. Out of 1,250 people surveyed, 250 identified as U.S. Hispanics/Latinos. The addition of the new U.S. Census category acknowledges this dual identity and is intended to help create a more precise understanding of the demographic.

The Potential for Black and Afro Erasure

While many Latinos are behind this new standard as a step toward more inclusivity, many others bring up the point that this new approach could complicate how Afro-Latinos identify themselves in the U.S. Census, essentially erasing Afro-Latinos from the overall picture. The argument is that including “Hispanic/Latino” as a category alongside “Black” implicitly positions blackness as separate from Latino identity, suggesting that the Black category is something exclusive to non-Latinos.

Another issue identified by critics is that the OMB’s definition of who can select “Black” is narrow and limited to people with African origins, explicitly excluding people from Black Latin American nations, like the Dominican Republic and Cuba, and also excluding Afro-Latinos from all over Latin America, including Colombia, Brazil, Ecuador, Panama, Nicaragua, and Venezuela.

It may seem like a small detail, but looking at the bigger picture, population statistics need to be accurate if they’re expected to reveal patterns and information about racial exclusion. Without that accuracy, systemic racism becomes more obscure and it makes racial equity more challenging to achieve. While the new OBM standard is a step in the right direction, inclusivity remains a work in progress.

“Hispanic” or “Latino:” What’s the Difference?

To understand why the addition of a “Hispanic or Latino” checkbox in the U.S. Census is so important to many, we have to consider the background. The United States boasts a vibrant and varied cultural mosaic, with many ethnicities and nationalities coming together to form a diverse America. When talking about Latin American roots, “Hispanic” and “Latino” are the main terms, but what’s the difference between them? And how well do Americans understand these terms?

The 2023 survey conducted by OnePoll revealed some surprising statistics about our understanding of these two terms. According to the survey, a bit more than four in ten respondents (41%) correctly identified the difference between the terms:

  • Hispanic refers to individuals from countries that primarily speak Spanish and is considered an ethnicity.
  • Latino relates to people with origins from Latin America - which includes Mexico, South and Central America, and the Caribbean, and is also considered an ethnicity.
  • Neither of these terms refers to race, which is a completely separate categorization based on shared physical characteristics rather than shared cultural characteristics, which includes language, as noted above.

However, an equal percentage (41%) believed the exact opposite, while 11% were candid enough to admit they didn’t know the difference at all.

Hispanic and Latino are terms that describe different aspects of heritage and geography. "Hispanic" refers to people who come from Spanish-speaking countries, which could be from both outside and within Latin America. This includes countries like Spain, Mexico, and most of Central and South America where Spanish is the primary language. On the other hand, "Latino" refers to individuals originating from Latin America, regardless of the language spoken. This encompasses countries like Brazil (where they speak Portuguese) and various parts of Latin America where native pre-colonial languages are still spoken and it excludes Spain. So, while a person from Spain would be Hispanic but not Latino, a Brazilian would be Latino but not Hispanic.

Celebrating and Understanding “Hispanic Heritage”

The OnePoll survey touched on another important subject: Hispanic Heritage Month. A whopping 66% of participants said they celebrate this cultural observance. An even larger percentage, 85%, believed it's pivotal for society to delve into Hispanic heritage. However, there's a thirst for knowledge too. Around 81% expressed a desire to learn more about Hispanic/Latino culture, and 84% felt they should have been exposed to other cultures more during their childhood.

Shifting the lens to the Hispanic and Latino participants of the survey, some illuminating insights emerged. Over half (52%) felt that their non-Hispanic/non-Latino peers comprehended their culture “very well.” On the brighter side, 74% believed that their Hispanic/Latino culture received fair representation in mainstream society.

In the professional sphere, the respondents tended to work with other Latinos with 44% of respondents reporting that their workplaces were predominantly Hispanic/Latino, and 43% observing that individuals from their community filled most of the management or executive positions.

While strides are being made in understanding and appreciating the intricate differences and nuances within the Hispanic and Latino communities, there's more ground to cover. As America becomes even more diverse, and the Latino community stands as the second-largest racial group in the U.S., understanding these subtleties and acknowledging the diversity within the Latino community, which unequivocally includes Afro-Latinos, isn't just important; it's essential.

This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).