5 Latina Life Coaches to Follow for Daily Inspiration

A Latina woman meditating outdoors

Sometimes we all need a bit of guidance to navigate life's challenges cause things don’t always go according to plan. Life coaches understand that pretty well and they dedicate their careers to helping others break through barriers and find that empowering force that’s already inside them. Latina life coaches bring a different perspective and they’re a lot more relatable to us Latinas. If you want a little inspo on your social media feed or are looking for someone to work with to help you grow as a person, here are 5 Latina life coaches you should keep an eye on:


Michelle Gomez

Portrait of Latina Spiritual Life Coach Michelle Gomez

Photo by Michelle Gomez on Facebook

Michelle Gomez can be your go-to spiritual life coach. She used to be a career coach, but now she's all about helping women connect with their inner power and femininity through spirituality. Gomez's firm, Michelle Gomez Coaching LLC, is based in Los Angeles and it focuses on helping Latina women tap into their inner strength. She created a safe space called Healed Hijas for Latinas to heal from the "Mother Wound" and find their true selves. Gomez’s journey from a business professional to a spiritual guide is all about reclaiming her identity and helping others do the same.

Lili Lizalde

Portrait of Latina Life Coach Lili Lizalde

Photo by lililizalde on Instagram

Lili Lizalde is both a Registered Nurse and a Certified Life Coach. In her own words, she’s passionate about “empowering first-gen Latinas to live boldly and unapologetically.” Whether you’re balancing work, life, and family, going back to school, or figuring out your life purpose, Lili provides the support you’re looking for to break barriers and go after your dreams. Guided by the belief that every woman has the wisdom and ability to create more for themselves, her approach to life coaching is genuine and effective.

Erika Cruz

Portrait of Latina Life Coach Erika Cruz

Photo by theerikacruz on Instagram

Erika Cruz is all about doing the things that scare you. She mixes spirituality and neuroscience with her background in tech to help her clients achieve their goals. Whether you want to start a business, get back into dating, or launch a podcast, Erika's got your back. As the daughter of Mexican immigrants, she walked away from a high-paying tech job and an engagement to follow her passion. Now, she helps other women, especially Latinas, find that same courage to pursue the lives they truly want to lead.

Wendy Amara

Portrait of Latina Life Coach Wendy Amara

Photo by wendyamara on Instagram

Wendy Amara is a transformational Strategy Coach, Speaker, Trainer, and Best Selling Author. Over the past 16 years, she has coached thousands of people to achieve big goals. Her approach is all about accountability and getting results, so she focuses on helping clients gain clarity, connect with their vision, and develop action plans that actually lead to success. Amara’s perspective is informed by a background in sociology and urban planning, and her mission is to help Latinas “create more time, money, and impact.”

Janessa Borges

Portrait of Latina Life Coach Janessa Borges

Photo by janessa.borges on Instagram

Last but certainly not least, Janessa Borges is a powerhouse Latina entrepreneur, licensed therapist, and business mindset coach. She’s a first-generation Cuban-American from Miami and is dedicated to helping Latinas create the businesses and lives of their dreams. She’s known for her good energy and out-of-the-box thinking, and empowering entrepreneurs is her biggest passion in life. Whether your business is just an idea at this point or you’re ready to make a big life transition, Borges helps Latinas and therapists “open, market and scale multi 6-figure businesses with clarity, confidence, and strategy.” She offers free tips on Instagram very often!

This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).