Cultural Shifts: The Evolving Dynamics in Latino Families

young woman with a baby in her arms hugs older woman

The dynamics within Latino families are experiencing significant transformations, particularly around values and cultural traditions. In many Latino families, older generations tend to hold onto conventional and strict norms. However, the second-generation of Latine Americans, those born in the U.S. with at least one immigrant parent, tends to include an increase in Latinas who are shedding obsolete notions and traditions and challenging these dynamics with a more open mindset.

This generational shift is paving the way for even more cultural change amongst the third-generation, creating a fascinating, and often stressful, intergenerational dynamic.


First-Generation: A Retrospective View

Most of these Latinos usually stick to traditional roles that are deeply rooted in our cultural background. Behaviors based on the patriarchal structure, machismo, and marianismo persistently endure, expecting women to assume domestic responsibilities and prioritize the family over personal ambitions. This pushes a narrative that overlooks their individual dreams and potential beyond conventional roles.

Second-gen Latinas often have firsthand experience with intrusive questions from family members, reflecting rigid views on what women should be, and what they are expected to do with their lives.

The cultural values of many of these Latino relatives are anchored in maintaining the family unit and defending the beliefs passed on from generation to generation. Sacrifice and dedication are expected and often go unnoticed or acknowledged as newer generations struggle to balance tradition with cultural change. This often leads to higher rates of mental health issues, often referred to as “first-generation trauma.”

As the children of immigrants struggle to adapt, these first-generation immigrants also have to process the change and resistance to their outdated views and behaviors that they often don’t even realize are problematic.

Second-Generation: Transitioning Perspectives

As Latino families assimilate new paradigm shifts and embrace opportunities in more diverse societies, the second-generation is at the forefront of a mindset transformation, mirroring a historical pattern observed in various immigrant groups in the U.S., where these individuals tend to follow fewer cultural restrictions than previous generations.

Many have been influenced by diverse perspectives, education, and professional opportunities, and are challenging traditional gender roles with confidence and conviction.

The second-generation is boldly pursuing career and personal goals that were unthinkable and unattainable to their parents while maintaining a balance between staying true to who they are, honoring their cultural values, and acknowledging what needs to change.

In her personal essay titled "Celebrating Latinas," Fabiola Robles, who identifies as a Latinx scholar, wrote, “I know I’m not the only one that experienced this, why does it feel like a choice for Latinas? The academic life or the family life? We can have both. We should have both, and we should also celebrate it.”

Empowering Third-Generation Latino Youth

The open-minded approach of the second-generation has set the groundwork for increased support for third-generation Latino youth. By questioning conventional norms and adopting a more inclusive attitude, they cultivate a supportive environment for their children, relatives, and friends.

Now, we have aunts and uncles who, instead of asking, "Y el novio, mija?" are actively embracing their role as catalysts for continued transformation. They support today's youth in forging paths free from the constraints of family and social expectations that were once restrictive for them and their parents.

Many times, it's the family crew itself —be it from aunts, uncles, and godmothers—who not only provide emotional encouragement but also offer tangible assistance, including financial support. And sometimes, that support extends beyond the immediate family to community networks, where open-mindedness becomes a driving force for nurturing positive transformations.

Latine Perspectives on Change

The changing dynamics within Latine families are not without challenges. The shift in mindset often creates tension between generations, as older members grapple with changing traditions. Nevertheless, numerous Latine families are handling these changes with grit, sticking to their cultural roots while still rolling with the progress.

Latine voices are crucial in this conversation, offering unique perspectives on the intersectionality of culture, gender, and generational change.

As Robles writes in her essay, “Let's normalize celebrating our accomplishments outside of traditional female roles. I want to normalize having a madrina (godmother) de los college textbooks and a padrino (godfather) for the gas money to visit home. Another set of godparents to help purchase dorm gear and a madrina who sends you quarters for laundry. Si, send the ramen y las cobijas (blankets), we need all the support we can get. Imagine if our college graduation announcements had as much pomp and circumstance as those long wedding invites with all the madrinas and padrinos sponsoring the events? Te imaginas?”

By engaging in open conversations, building mutual understanding, and collectively upholding family values, Latine families are creating a more inclusive environment that empowers individuals across all generations.

This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).