Reyna from Quiero Prints smiling.

We spoke with Reyna about her shop, Quiero Prints and the feeling of home that she is bringing her customers through cultural designs. Reyna originally started Quiero as a quinceañera invitation shop on Etsy in 2016. As her business grew she knew she wanted to design products that were inspired by her cultural background. She hopes her designs give you a sense of nostalgia through products like funny Spanglish stickers or empowering shirts. Read below to learn more about what inspires Reyna and her designs.

These answers have been lightly edited for clarity and flow.

Reyna, tell us a little bit about yourself and your business.

My name is Reyna, I am a graphic designer from East Los Angeles, California. As I found myself unemployed during the pandemic, I decided to open up my stationery and gift shop called Quiero Prints. Most of my products are inspired by my Latinx, Spanglish-speaking roots.

Like many of us during the pandemic, you had to pivot. Tell us about that experience.

I started selling quinceañera invitations on Etsy as a side hustle because at the time there weren’t many people making them, so it was an easy and familiar niche I could fill. But once the pandemic started and people stopped having events that they needed invitations for, I shifted to designing stickers and greeting cards while keeping those same customers in mind.

You’re running this business on your own and we know that must take a lot from you, so we have to ask, how do you manage it all?!

I honestly feel like I’ve been training for this my whole career! For about nine years, I worked as an in-house graphic designer for small teams with even smaller budgets. Because of that, I had to learn a lot of skills to get tasks done quickly and efficiently. This included photography, project management, art direction, social media, web design, communicating with multiple vendors and print shops, and so much more. I took all those skills I learned from my previous jobs and applied them when building Quiero Prints.

What do you like the most about running your own business?

I love that in designing and selling relatable products, I’ve slowly created a community of people with similar backgrounds but very different personalities. My business has become a lot less about selling stickers and more about knowing I’ve tapped into individual people’s hearts and memories through these products.

You have the cutest designs, what inspires them?

I grew up being woken up every Saturday morning with cumbias blasting, the scent of Fabuloso filling the air, and my mom shouting “ponte a limpiar!” I founded Quiero Prints to transform these memories into fun, relatable products that reflect the shared experience of growing up with latinx immigrant parents.

Interested in prints and designs from Quiero Prints? Give her website a visit!

In The Community


images of healthy snacks in their packages  with a woman in the center wearing a white shirt and looking at the camera
When Saskia Sorrosa launched her snack brand, she worked to fill a gap in the snack industry that often left her family without healthy alternatives to what she regularly found on grocery store shelves. Years later, she became the proud founder and CEO of Fresh Bellies, a wellness-oriented brand serving some serious deliciousness for families.
Read on to discover how this Latina went from one dream job to another.
Keep Reading Show less
astrologer La Bruja del 305 stands with tarot cards fanned in her hand in front of purple toned large sequined wall
We know people are feeling the effects of the latest Mercury in retrograde, but does the retrograde hit a little differently for Latinas? Luz Media caught up with exclusive Luz Community contributor Sisther Pravia to ask the clarifying questions we’re all needing right now. And if you need any more insight and advice (don’t we all?), catch Sisther over at the Luz Media IG for her Midway through Retrograde IG Live hosted by Cindy Rodriguez of spiritual hiking community Reclama on September 21, 2022 at 4pm Pacific.
Keep Reading Show less
two women posing

I grew up being told, “you can’t do that because you’re a girl” or “your brother can because he’s a boy” and I hated hearing that. It’s been something that has tormented me my entire life.

Keep Reading Show less