You just understand skincare

For many people, skincare is still this strange ritual they just can’t seem to figure out. Not for you, though. You have your skincare down to a science and you understand what your skin needs. In that journey, you’ve learned a lot about skincare in general, so you’re a treasure trove of skincare routine insights, what products are worthwhile, and what ingredients to seek out.

You’ve embraced homemade beauty solutions

Beauty traditions and rituals are often passed down through generations, so you’re also that Latina beauty guru friend who knows how to incorporate natural remedies. You’ve probably inherited some valuable knowledge from your mamá or abuelita, so you know your natural ingredients. Beauty practices like the Mexican Rebozo facial massage or Colombian body wraps are ways you honor the diverse beauty heritage of your people.

Your makeup techniques are on point

One thing about Latina beauty gurus is that they’ve always had a passion for makeup. Ever since they got their first set of fake makeup when they were little, they’ve been painting their faces. Your makeup skills have been decades in the making, so of course your techniques are on point. You know exactly what works for your face and you can offer guidance to your friends on how to enhance their natural features. You have a flawless base, can create stunning eye looks for any occasion, and are the queen of perfect lip combos.

Hair care matters to you as much as skincare

Latina beauty gurus understand that hair is one of the most important accessories a woman can have. That’s why their hair care routine is as strong as their skincare routine. Whether you have curly, wavy, straight hair, or anything in between, you’ve learned what your hair needs. You’ve also embraced your hair type and you’ve learned how to bring out its best characteristics. You’re likely also a master at hairstyling and you’re always trying new ones.

You don’t gatekeep your beauty tips and advice

Latina beauty gurus are generous with their beauty tips and advice! That’s because talking about makeup, skincare, hair care, and more is one of their favorite topics. The beauty world is very interesting and there’s always something new going on. Whether that’s a new trend, skincare hacks, helpful tricks, and more, there’s no shortage of beauty news. If you’re the go-to for beauty tips and advice, you’re definitely a beauty guru.

You advocate for inclusive beauty

As a Latina who’s passionate about everything beauty, you like to see yourself and your community represented in the industry. That’s why you not only advocate for inclusive beauty, but also support influencers, brands, and initiatives that do the same. Beauty comes in all shades, shapes, and forms, and you want to see imposed beauty ideals lose their grip on everyone.

You’re always on top of beauty trends

Beauty trends, new products, new techniques, and innovations in the beauty industry are always on your radar. If you’re a Latina beauty guru, your social media feed is likely full of beauty influencers you admire and beauty brands you support. If there’s a new eyeshadow palette, skincare treatment, beauty product, or makeup hack, you know about it and you share it with your girls. That group chat is a wealth of beauty knowledge!

You inspire others to embrace their beauty

Makeup, skincare, and all that stuff is not about vanity, it’s about self-expression, self-love, self-esteem, and self-confidence. You’ve come to understand that the power of makeup and taking care of yourself allows you to embrace your unique beauty. That’s what you want other people to get out of it, so you share uplifting messages, support your girls on their own journey, and encourage women to love themselves as they are, and use makeup and self-care to enhance their beauty.