Can Latino Fathers Redefine Masculinity and Overcome Machismo?

A father and his son sitting on a sidewalk smiling to each other while the boy has a soccer ball under his feet

Many in the Latine community were raised with a certain sense of responsibility to their families. Some of this stems from the heavily patriarchal culture, which reinforces harmful expectations of men that inspire machista behavior from them. While some women knowingly and unknowingly participate in upholding marianismo, machismo maintains the gender role expectations that ultimately carry over into the parenting styles of fathers.


What is Machismo?

Machismo is defined as cultural expectations or behaviors of men in Latino culture that set out to prove their masculinity. Both negative and positive aspects accompany the set of beliefs which include bravery, honor, dominance, aggression, sexism, sexual prowess, and reserved emotions, among others. Research indicates that machismo affects everything from male self-esteem to their ability to authentically connect with others which are connected to the actions men often demonstrate so they can be perceived as strong, capable, and powerful.

Many in Latino households were raised in a culture where men are expected to work, provide, and be the head of the household within the context of machismo and marianismo, and despite the evolving gender paradigms in modern society, the effects of machismo continue generationally.

Authoritative vs. Authoritarian Parenting

boy in blue shirt covering his facePhoto by Lucas Metz on Unsplash

A 2016 study from the University of Texas Austin’s School of social work found that the authoritarian form of parenting, which is all too common in the Latine community, is a much less effective form of parenting compared to others. Authoritarian parenting centers around the concept of enforcing strict conduct and rules in children, which creates an almost militant level of expectation of respeto.

Respeto is a value that feeds into the hierarchy of social norms in making children overly obedient to their parents. Those same parents, in turn, are obedient to either their own parents or any elders, with the men taking the role of patriarch and final decision-maker.

That same study found that authoritative parenting, which is different than authoritarian parenting, was found to be more effective in higher academic achievements in children. The study explains that authoritarian styles enforce the rules but don’t provide the why behind those rules, while authoritative parenting enforces the rules and expectations, but provides explanations and justifications while doing so. Support and nurturing attitudes also accompany the authoritative parenting style compared to authoritarian.

Combine this authoritarian style with machismo, and we get the stereotypical Latino father we’re all familiar with who doesn’t show emotion, isn’t allowed to cry (unless drunk and singing along to Vicente Fernandez), and rarely provides emotional support or guidance.

Can Newer Generations of Latino Fathers End Machismo?

man carrying baby boy and kissing on cheekPhoto by Kelly Sikkema on Unsplash

Newer generations of Latinos can change what it means to be a “real man.” Oftentimes Latino culture not only reinforces the role of men as the provider but ascribes an additional sense of pride in being the main breadwinner of their households. As Latinas continue to outpace Latinos in things like educational attainment and get closer to closing the wage gap between Latinos and Latinas (but not white men), it shouldn’t be viewed as shameful that Latino men make less income or choose to be stay-at-home parents.

In machista culture, it’s considered a weakness when men express their feelings or emotions. According to a 2019 study regarding gender roles in the Latino community, women are found to be twice as likely to be diagnosed with depression vs men. While the correlation between gender and depression in the Latino community isn’t explained, it is suspected that men are less likely to be diagnosed with depression because of the cultural expectation to not express emotions, therefore, leading to a higher rate of undiagnosed depression.

Transforming Machismo

a latino dad having breakfast with his children

Photo by Kampus Production on Pexels

Unlearning cultural expectations is hard and requires a collective effort to change. Enabling men to be their authentic selves involves a level of self-reflection some might be unfamiliar or uncomfortable with. The harmful culture isn’t just because of resistant men, it’s also women who reinforce the norms they’re used to. There’s a high level of self-awareness that’s associated with becoming emotionally intelligent, and the cultural shift will occur when enough people reevaluate their roles within that culture and decide they won’t recreate cycles of harm.

When the cultural expectations of machismo are diminished this will allow Latino men to express their true, authentic selves, and create a culture where Latino fathers will no longer be categorized as cold, distant, and emotionally detached and will be known for what we know to be true: Latino fathers have enormous hearts and emotions that run as deep as their cultural roots.

This Viral Video Game Is Changing the Face of Voter Outreach

In 2024, voting campaigns have evolved greatly, to say the least. Creativity is now the name of the game and tongue-in-cheek humor is expertly leveraged to drive action. One example of that is Bop the Bigot, a revival of a viral game created in 2016 by Bazta Arpaio, an Arizona activist group, as part of a campaign to unseat Maricopa County’s Sheriff Joe Arpaio. Arpaio lost his re-election to Paul Penzone that year.

The game has now been updated for the current election cycle and relaunched by On Point Studios, with new features added to enable players to find out what’s on their ballot, confirm voter status, and register to vote.

Much like its former 2016 version, the game allows users to take out their political frustrations by virtually “bopping” GOP candidates in the head. It’s very similar to whack-a-mole, except the mole is replaced by former President Donald Trump, Ohio’s Senator J. D. Vance, and Kevin Roberts, President of the Heritage Foundation, which is spearheading Project 2025.

cartoon renditions of Donald Trump and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

B. Loewe, Director of On Point Studios, came up with the concept for this game when working as the Communications Director at Bazta Arpaio in 2016, and is the executive producer of this revamped version. In the first version of the game, Bop the Bigot players used a chancla (flip flop) to “bop” the characters, tapping into Latino culture by leaning on the childhood experience of being set right by a flying chancla from a fed-up mother or grandmother.

This year, the chancla is replaced by a more current element, a green coconut, referencing Kamala Harris’ coconut tree meme. There are also side characters like “the couch,” cat ladies, and more coconuts. All references to jokes about Vice-Presidential candidate Vance, or insults Vance has made about women on the campaign trail.

Another new addition is that Harris’ laugh is immortalized as the game-over sound effect, an unexpected detail that adds even more humor and levity to the game.

cartoon renditions of Donald Trump, Kevin Roberts, and J.D. Vance around a Bop the Bigot logoPromotional image provided by On Point Studios.

Bop the Bigot, which is playable on desktop and mobile, is intended not just as a way to vent political frustrations, but also as a tool for activism and securing voter engagement.

For example, the game supports the work of Mexican Neidi Dominguez Zamorano, Founding Executive Director of the non-profit organization Organized Power in Numbers by using the “game over” screen to prompt players to donate to it and support their efforts.

Organized Power in Numbers is focused on empowering workers in the South and Southwest of the U.S. through collective action and comprehensive campaigns. Their mission is to create a large-scale movement that challenges the status quo and advocates for workers' rights, and racial and economic justice.

Currently, Dominguez Zamorano is leading worker outreach to 2 million working-class voters in the South and Southwest through doorknocking, texting, and calls with the help of local groups in North Carolina, Arizona, New Mexico, and more.

“We have been blown away by the enthusiastic reception for the video game. We knew we wanted to be part of its creative approach because our movement needs more fun and laughter. We need more ways to connect with nuestra gente so we can feel joy among all the absurdity we witness every day,” Dominguez Zamorano shared with Luz Media via email.

“Our people are gente trabajadora and we deserve to feel uplifted even in our toughest moments. We are deeply involved in the South and Southwest so we know what’s at stake in this election and we’re happy this can be a resource to mobilize, raise spirits, and get out the vote," she concluded.

Dominguez Zamorano is a committed activist for immigrants and workers' rights, known for her strategist skills and expertise. She played a key role in the campaign to win DACA and has also held roles in major campaigns, including as Deputy National States Director for Bernie Sanders' 2020 presidential campaign. In addition to her work with Organized Power in Numbers, Dominguez Zamorano is serving as a Senior Advisor to Mijente’s Fuera Trump Initiative.

Grassroots efforts like these have taken on new life in 2024, with Bop the Bigot adding to the larger, ongoing fight against political apathy and disinformation. Just as it did during the 2016 race, the video game uses humor to soften the serious task at hand—getting people to the polls.

"We want the game to be a fun and comical outlet for anyone who’s been insulted, frustrated, or harmed by Trump in the past and everyone who is ready to move forward as a country after election day," explained Loewe in a press release. "The proposals in Project 2025 and the beliefs of Trump and Vance aren’t just weird, they’re truly harmful. We wanted to give people a humorous and peaceful way to smack down their racism and sexism. We hope it makes people laugh and also feel empowered and motivated to get to the polls on or before election day."

With a mix of satire, sharp political critique, and nostalgia, the game is a call to action. The upcoming election, which is getting closer by the minute, has sparked fierce activism and creative yet grounded initiatives like these aim to ensure voters are engaged, especially young Latinos and disenfranchised groups.

hands holding up yellow protest signs that say Hands Off Our Bodies
Photo Credit: Gayatri Malhotra via Unsplash

Originally published in Common Dreams. Reprinted with permission.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

In November, abortion rights measures will appear on ballots across ten states, including Arizona, Colorado, Florida, Nevada, and New York, where Latinos make up a significant portion of the electorate. For decades, pundits and politicians have recycled long-held misconceptions about Latino voters and abortion access, citing our conservative and religious beliefs.

Anti-abortion extremists have long fueled these misconceptions through misinformation and disinformation campaigns targeting Latino communities with egregious lies and inflammatory rhetoric about abortion. Yet, polling, focus groups, and direct interactions with Latino communities have debunked these outdated tropes.

The Latino electorate will prove decisive in securing reproductive freedom and abortion access through ballot measures around the country, particularly in states where Latinos are a significant portion of the electorate.

For Latinos, the freedom to decide, a pillar of our American democracy, is critical. Meanwhile, Latinos are being hit directly with anti-abortion efforts that take away that freedom such as the six-week abortion ban put into effect by the Florida Supreme Court and the 1864 abortion ban upheld by the Arizona Supreme Court. In the wake of the Dobbs decision, people of color and Latinas have felt the impact of a lack of abortion access, an element of basic healthcare.

A 2023 report by the National Partnership for Women and Families estimated that nearly 6.5 million Latinas, or 42% of all Latinas of reproductive age in the country, live in a state that either had or was likely to ban abortion. Ironically, it will be abortion access and anti-choice efforts to restrict freedom of choice that will mobilize Latino voters this election.

In a poll conducted by three national reproductive justice organizations, 87% of Latinas named abortion and women’s rights as one of their top priorities as they head to the polls. Another battleground poll conducted by Somos PAC and BSP Research found that 61% of Latino registered voters expressed a more positive/favorable view of Kamala Harris after hearing that she will protect abortion rights, versus only 19% of Latinos who said they had a more negative view of Harris after hearing that.

In key states to secure the White House and both chambers, Latinos make up large chunks of the electorate: Arizona (25%), Colorado (15%), Florida (20%), Nevada (20%), and New York (12%). In the face of unprecedented attacks on basic healthcare access and targeted attempts by extremists to mislead and divide our community on this issue, this November Latinos will be key deciders on abortion access across the country.

Mari Urbina, Managing Director of Indivisible, Battleground Arizona Lead and former Harry Reid advisor.

Héctor Sánchez Barba is president and CEO of Mi Familia Vota (MFV).